Problem Solving SEO

Everyone is talking about the overlap between SEO and marketing. Are SEOs marketers? If you ask me, they most certainly are - but we live in a world where SEO is a separate. If we're going to prove our value to people who may have minimal knowledge in the technical side of what we do, SEOs need to be problem solvers.

A problem-solving SEO is which can pull and interpret data like nobody's business, while understanding what makes their users tick at the same time. An SEO who can balance the qualitative and quantitative aspects of our day-to-day jobs will be the SEO which is respected among marketing peers and executes campaigns.

Have you ever read a status report that was a complete waste of your time? Of course you have. And it's an incredibly frustrating experience. As an SEO it can be tough to know how much data we have access to versus how much of it we actually need to pull for our stakeholders.

I guarantee you that the weekly, monthly or quarterly report you send out includes only a fraction of the information you have access to. That's ok. The key is to present the data that really matters to your stakeholders if you're going to make relevant recommendations and help move the needle with your findings.

Sometimes presenting the data that people actually care about can be tough. Often our stakeholders aren't sure what they should be asking a SEO to give them until they've seen it or know that it's something we can pull. I think that's one of the most exciting aspects of our jobs - helping other people see what we're capable of reporting on and how that information can help drive business decisions.

When SEOs combine their analytical, user experience and creative skills we become a powerhouse of knowledge. But don't forget to consider the human element of SEO and how the user behavior or experience can shape your analysis. Things like seasonal trends, internal search queries and conversations with your sales team can assist you in determining what types of pain points you can relieve for your users.

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