If you own a business or are in marketing like seo consulting services, you know that convincing a client through chat over phone or email is very difficult. Talking face to face, you can explain client more clearly why to hire you and take your services. While every time this may not be possible, you can reform your email skills such a way to gain more and more clients. The area of improvement is not very complex but result oriented. So let us get started.
No similar tone for everyone. Every person is unique. You can not talk to everyone in a same way, then why to email them similarly? Know your clients personally and email them in a way they can understand and relate to you. Some people may be familiar to your working style, you can talk technical with them. But some just want their website to be put among top, no matter how you do it. So mind the underlying tone of your email.
Point out the problem, client is unaware of. Start the email stating the problems people generally face, which of course you provide solution for. Write in interrogative form such that the client will answer in yes for every question and realize that he need your help.
Provide solution. After client realises that there are some loops in his business strategies, offer solution. Tell him how you can help. Give examples of your previous clients (not breaching the client confidentiality) how you helped them.
Do not impose your services. It should be on the client to decide to appoint you or not. Do not force him, otherwise he may cut you off. Do your best to convince him but leave end decision to him.
At last put signature, photo or social profile handle. When you put that at the end, your client would have a face to talk to. Thus he will be more comfortable. He can feel like talking to a real person and not computer. He can check your social profile and understand you as a person. It is in human subconscious to get affected by the photos of a person and his lifestyle. If he likes your social media, he will like you too.
Some of the top seo company in atlanta follow this client friendly email routine to convert the potential clients.
No similar tone for everyone. Every person is unique. You can not talk to everyone in a same way, then why to email them similarly? Know your clients personally and email them in a way they can understand and relate to you. Some people may be familiar to your working style, you can talk technical with them. But some just want their website to be put among top, no matter how you do it. So mind the underlying tone of your email.
Point out the problem, client is unaware of. Start the email stating the problems people generally face, which of course you provide solution for. Write in interrogative form such that the client will answer in yes for every question and realize that he need your help.
Provide solution. After client realises that there are some loops in his business strategies, offer solution. Tell him how you can help. Give examples of your previous clients (not breaching the client confidentiality) how you helped them.
Do not impose your services. It should be on the client to decide to appoint you or not. Do not force him, otherwise he may cut you off. Do your best to convince him but leave end decision to him.
At last put signature, photo or social profile handle. When you put that at the end, your client would have a face to talk to. Thus he will be more comfortable. He can feel like talking to a real person and not computer. He can check your social profile and understand you as a person. It is in human subconscious to get affected by the photos of a person and his lifestyle. If he likes your social media, he will like you too.
Some of the top seo company in atlanta follow this client friendly email routine to convert the potential clients.
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