Wondering How Google Finds Out Advertorials On Your Site?- Here Is The Answer

Google, the world knows that it is the smartest search engine. If you go against its policies it will not bear you. So one of the policies which the website owner break is the usage of paid links. In order to improve the ranking many people indulge in the activity of buying unnatural links which is a violation of Google’s protocols. If you see the warning message on Manual action page then understand that Google has caught you and has identified some artificial or deceptive links directing to your site. The biggest and the most common practice that seo memphis has stated  which Google catches is the participation of the website owner in advertorials.

Now first let us understand what are advertorials :

Simple definition of an advertorial is any newspaper, magazine or website also catering us with the information of any product with an editorial approach. To recognize that the article is genuinely a written about a product or is original we need to know the matter in the article and understand the real content of it.
As Google is smart enough to identify the advertorials hence start your strategy keeping this fact   in mind try to make your article as unique as you can and if needed mention the necessary links which means that if the reader is confused or not satisfied with the present context then he can click on the mentioned link and is redirected to the relevant site.

How Google Identifies Advertorials?

Nobody knows the internal working of Google’s algorithm, how the spiders crawl and what all criteria they follow but studies of various seo experts in various countries like seo memphis have somehow analysed or assumed certain techniques. Google carries out checks periodically to deal with advertorial spams because they cannot believe on the manual reviews provided by the websites. So while undergoing this periodic process of checking what Google does is identifies the footprints of these advertorials and then collects them into a specific list of some URL’s which are actually advertorials. After that how Google deals with these is still a mystery but according to latest researches and assumptions that there is some manual work done in reviewing those URls. 

Some of the traits of the web page which show that it is an advertorial are:

• The web page contains a large paragraph of text.
  
• There might be a outgoing link at the bottom of the page.
  
• The most interesting strategy is having that outgoing link near some promotional text. It is presumed that Google has that capability to sniff those copy which are promotional in nature.

Hence be clear about your web pages and try to be away from advertorials because Google can knock you out anytime.

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