5 Wonderful Reasons Why You Should Hire a Journalist to Craft Your Content

The world is moving fast, people, technology and so is the online market. In this haste most of your online content is left almost half unread by your visitors. Why? Maybe you are not able to wrap them up into the aura of your content in the initial few seconds or minutes. This is what needed today to grab your reader’s attention as soon as possible.

The latest reports by SEO company San Francisco stated that around 30% of B2B marketers consider their content worthwhile and if it is the case with B2C is is slightly good around 36%. But if your business is completely based on content marketing then this is a very poor figure.

So what you need to do? Hire journalists to fabricate your unique and qualitative content. Here’s why:

• The biggest reason to hire journalists is that they bind the reader with the content right from the beginning. They just need few seconds to spread the essence of what that content is really about. Normal writers will just boast about your brand every now and then which will certainly land your readers into frustration. Journalists know that how can they keep the readers engaged by providing them current authentic reports, examples and related articles. They know how to beat around the bush capturing reader’s attention.

• Journalists become the audience themselves. They understand that what they need while storytelling. They will not focus on the people they interviewed nor they are obliged to the organisation they are working for. What they have in mind are the readers. What will they think? What stupid or important questions they can ask? They will mention everything in their post which will definitely grab your reader’s attention.

• Suppose your company has released a new antivirus software and you want to market it and hire a normal content writer to write and promote your product. His or her approach will be just boasting and mentioning about the features of your product. This everyone does. A journalist will do it the other way. He will just not work on your product line instead he will focus on the more sensitive side. He will collect data of the overall cyber thefts and then tell the readers how much those companies lost just because of their negligence and then tell them that why do they need an antivirus software like yours. This approach will prove out to be more emphasizing.

• They are agile, broad minded and dynamic. Whatever topic you ask them to write they can talk to  people related to that niche and bring out the best news. They can interact with big business tycoons, pornographers, entertainers,cops,celebrities, anyone. They can easily interview these people and adjust themselves accordingly.

• Reporters are born to write everything original. As we know Google and other search engines just penalize those websites which have plagiarised content. So, they have this talent to dig out the original story and then describe it to your readers.

Many famous SEO company San Francisco are hiring journalists and reporters. So are you ready to hire a journalist? Your ordinary content can also become the most liked one. They write the way a reader wants.