Inspect Your Ecommerce Website Like This

Validation and inspection are the most important and integral part of your website success. Timely updation and removal of unwanted matter is very necessary otherwise your website will rot. Many SEO companies like Nashville SEO company has suggested that auditing your website is the biggest factor to be considered. Here are some of the points which you need to validate regularly in order to keep your website fresh and updated enough to stand in front of Google and of course other search engines.

1.Drain out Old and Duplicate matter:

We all know irrelevant matter is nowhere appreciated, sam is with your website. If there is too much duplicate content then of course your site will lose its position and traffic. Duplicate content will secretly make you the culprit in Google’ eye. It will lead you to Google’s algorithm penalty and you will never com to know because this all happens without any notification. You will slowly analyse that your traffic is decreasing but till then it will be too late.

How to remove this problem:

• Always be sure that you use your own product description rather than using that old same description by manufacturers.
• If you are using any repetitive content and cannot remove it then use robot.txt to limit the access to certain pages.
• Canonical tags will help you avoid unknown duplication.

2.Canonical Tags in Your website:

Canonical tags are nothing but they help Google to recognise which part of your website are permanent. When users land on the same page with different URLs Google considers them as duplicate pages. The other thing what Google does is that it splits the traffic between those pages. So, using canonical tags will let Google know that you want it to index certain pages.

3.Decide which pages should Google crawl:

If your site has a lot of pages and it is reducing the speed as Google has to crawl each and every page then you can always limit that. Make some changes in your robot.txt file and make only those pages accessible which you really want to be crawled. This will reduce your crawl budget.

4. Pagination:

Pagination is a confusing technology, as if you want your site to be visible everywhere, you need pagination. But on the other hand if you use pagination there are chances of duplicates. Google might consider some of your pages as duplicate and harm your ranking.

To prevent this problem you can always use canonical tags but there are some drawbacks of this approach. Multi-product categories and search results do not have view-all pages due to their large size, so you cannot use this strategy in this case.

You can also use rel=“next” and rel=“prev” HTML markup to avoid this problem of duplicates; make sure if you do this you don’t include the first page. While auditing look out for those pages which are standalone and need to be paginated.

5.Your sitemaps should be fresh always:

SEO company New York use this strategy to help their clients rank well. Google is always in a search of new product pages so when it has to has to crawl thousands of pages to find a few dozen new product pages,it will take your new products longer to show up in search. If your Sitemaps are fresh and updated they can help Google find new content faster and offer it to users. Indexing first will result in your success. This could lead you in your niche.