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Local SEO is a unique strategy which is extensively being used by small business owners to gain good publicity and increase their local traffic. As these businesses do not have many branches and are limited to only a few places hence local SEO helps people to recognize their existence in their nearby areas. SEO agency reviews tell that this strategy is helping these small scale industries to groom and earn better.
But is Local SEO only helping these small business owners? Should big business tycoons ignore this factor? Researches by groups like "Think with Google" have found that around 80% of searches today are carried out with local intent, while Google itself has found out that shoppers’ intention of buying things increases up to 83% if they’re able to check an item’s availability before in any local store.
As people are searching locally, nowadays then whether it is a small business or a big retail chain like Pizza Hut everyone needs to go local. By providing their services to the customers directly at their location businesses can earn a lot of revenue.
Now, we know that no one should underestimate local SEO but the major problem is that many well-established brands do not exactly know how to implement local SEO. They are not even aware of this strategy and are still in the dark.
Big businesses need to wake up:
Latest search results of Google are going local. The algorithm updates and frequent changes are focusing on local searches made by people. Hence, if you are an established firm and are ignoring this aspect then you are losing a great amount audience and are cutting yourself from purchasing process. You need to work hard to cater your local stores soon.
The problem which these big brands are facing is that they have a lot of data to manage. This is the only reason that is not allowing them to focus locally. They have to look after special offers, images, Google Places data, URLs, and contact information for a single store. So, you can imagine that if they are having thousands of stores, how can they manage each locally? Hence, it is less surprising that big brands mismanage local data.
In case of local SEO, outdated profiles, inaccurate listings, missing information, all these elements are considered as very serious mistakes. You cannot take chance related to these factors and risk your business. Small business owners know the criticality of these features and include them in their strategy. But the most surprising thing to know is that well-established brands do not know the importance of these and commit huge mistakes regularly.
What should these big businesses do to cater their local customers?
As the demand for local SEO is increasing well-established corporate people cannot overlook this strategy. They need to pump up and enhance their local SEO.
What should they do to manage their vast functionalities? How can they beat these local businesses that have to manage only a few pages?
The answer lies here. There are three techniques which if famous brand owners follow then they can easily lure their local customers:
Find out automatic ways: All the problems can come to an end if the work becomes automatic and is managed by some system. If there is any tool to make these processes easier then these brands should use it. They should find out if there is any auto localization software and organize their work on a cloud platform. Tools that help in detecting duplicate listings and submitting new locations should be known in order to achieve local SEO.
Verify Manually: Even if there are many systems being used in checking and organizing work, there should be some manual verification of duplicate listings. There should be a dedicated team which checks all the directories and listings regularly. If they find anything duplicate then they need to remove it. The owner of each franchise should validate the information of their stores with Google My Business and Google Places.
Each store has its own page: Each store should have a separate page so that the store owner can update any changes like deals and offers, working hours and other things related to that particular store. There should be a person allotted to check these pages regularly for their up gradation and quality.
But is Local SEO only helping these small business owners? Should big business tycoons ignore this factor? Researches by groups like "Think with Google" have found that around 80% of searches today are carried out with local intent, while Google itself has found out that shoppers’ intention of buying things increases up to 83% if they’re able to check an item’s availability before in any local store.
As people are searching locally, nowadays then whether it is a small business or a big retail chain like Pizza Hut everyone needs to go local. By providing their services to the customers directly at their location businesses can earn a lot of revenue.
Now, we know that no one should underestimate local SEO but the major problem is that many well-established brands do not exactly know how to implement local SEO. They are not even aware of this strategy and are still in the dark.
Big businesses need to wake up:
Latest search results of Google are going local. The algorithm updates and frequent changes are focusing on local searches made by people. Hence, if you are an established firm and are ignoring this aspect then you are losing a great amount audience and are cutting yourself from purchasing process. You need to work hard to cater your local stores soon.
The problem which these big brands are facing is that they have a lot of data to manage. This is the only reason that is not allowing them to focus locally. They have to look after special offers, images, Google Places data, URLs, and contact information for a single store. So, you can imagine that if they are having thousands of stores, how can they manage each locally? Hence, it is less surprising that big brands mismanage local data.
In case of local SEO, outdated profiles, inaccurate listings, missing information, all these elements are considered as very serious mistakes. You cannot take chance related to these factors and risk your business. Small business owners know the criticality of these features and include them in their strategy. But the most surprising thing to know is that well-established brands do not know the importance of these and commit huge mistakes regularly.
What should these big businesses do to cater their local customers?
As the demand for local SEO is increasing well-established corporate people cannot overlook this strategy. They need to pump up and enhance their local SEO.
What should they do to manage their vast functionalities? How can they beat these local businesses that have to manage only a few pages?
The answer lies here. There are three techniques which if famous brand owners follow then they can easily lure their local customers:
Find out automatic ways: All the problems can come to an end if the work becomes automatic and is managed by some system. If there is any tool to make these processes easier then these brands should use it. They should find out if there is any auto localization software and organize their work on a cloud platform. Tools that help in detecting duplicate listings and submitting new locations should be known in order to achieve local SEO.
Verify Manually: Even if there are many systems being used in checking and organizing work, there should be some manual verification of duplicate listings. There should be a dedicated team which checks all the directories and listings regularly. If they find anything duplicate then they need to remove it. The owner of each franchise should validate the information of their stores with Google My Business and Google Places.
Each store has its own page: Each store should have a separate page so that the store owner can update any changes like deals and offers, working hours and other things related to that particular store. There should be a person allotted to check these pages regularly for their up gradation and quality.
This misconception that Local SEO is only for small brands and businesses should be removed. Many SEO agency reviews suggest that Local SEO is of great importance to each and every type of business as it helps to make your place even in local search results. So, don't ignore this massive technique and spread your business even in local parts.
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