What Are Content Silos?

Content silos are simply a strategy of collecting all useful and related content together to create the website’s keyword-based areas or themes. This technique is slowly holding its relevant position in the SEO industry.

The best real life example of a content silo is your school library. Remember whenever you used to search a book in your library how were they arranged? They were arranged on the basis of their sections they fell in like fictions, real life, documentaries etc.

Present day Example:

Today why are we discussing about content silo? Content silo has become an important term in the online marketing world. Latest online bookstores are the biggest example of content silos today. They have  a perfect structure of like content and that is the best content silo.

 Why content silo?

Content silos are important not only for the users to buy things easily and understand the structure but it is the technique even used by the Best SEO company in Austin because it makes easy for the search engines to navigate a site properly. If you browse through any of these online book stores you will the segmentation is done like navigation, online store, sitemap, and so on.

Like humans, search engines also need to understand your site better. They need to know about the content clearly because then only they can rank your website. Each and every details should be delivered to the search engines like what it is about, what is the structure and where it is located. Content silos help the search engines to understand this structure correctly.

Second reason why content silos nail their importance in SEO is that we all know that search engines award the relevancy of keywords. This strategy is based on the page’s content as well as the entire website. In other words, if you want your website to be ranked well for SEO then having a whole section related its topics will be of great advantage. Topical search is beneficial.

URL structures for content silos:

http://www.yogabliss.com/studios/new-york/

http://www.yogabliss.com/studios/chicago/

http://www.yogabliss.com/studios/dallas/

http://www.yogabliss.com/studios/orlando/

Create your own content silo:

According to the best SEO company in Boston if you have to create your own content silo then you need to do some research of your existing as well as future content on the basis of keywords. The data generated by keyword research will help you a lot.

Here are some points to keep in mind while creating content silos:

    You need to research a lot on the basis of Keyword research data so that you come to know what keywords you want to target.

    You should check your present content structure and  hierarchy

    Understand Future content needs
    Understand the structure of your future content which is related to those keywords.