Are You Using The Emojis In The Wrong Way?

It is still a matter of confusion to say whether emojis will overtake written content and communication at the same pace as the mobile searches have taken over desktop searches. According to SEO company Melbourne It can also happen that these emojis always remain a part of the conversation spreading those different emotions through them.

Today we are using them in our conversation with our friends and near dear ones. How the marketers are using them in branding and their own marketing techniques? Let us find out whether emojis are helpful for your brand or not:

1. Are you using them because others are using them:

Many brands are working in disguise. It means that they are using these emojis just for the sake of using. Without knowing their importance and the real purpose for what they are going to use them these brands just for showing off use emojis. This puts a negative effect on their business. Many brands in order to focus on the millennials lose their existing old and senior audience because they are not familiar with emojis and hence they slowly lose interest in their brands.

2.If people are already using emojis for your brand:

Then there is a clear way to use the emojis because people are already using emojis related to your brand. You can always use emojis for your brand in this case as it will  help you to boost your business.

Should brands develop their own emojis:

Some experts say that incorporating existing emojis in communications and simple conversations can be an easy way to feel real and near to younger audiences. This can create an impact at that time  but these types of communications do not create any long lasting brand impression. Consumers will not think of the brand when using the emoji in other contexts.

Brands should first think about ways in which they can automatically join the existing cultural conversation filled with  emojis. Experts from Brisbane SEO say that there are challenges with branded emojis also. The challenge with branded emojis, is the extra step consumers have to take like downloading a separate keyboard, or the need to make consumers aware of those emojis.

Hallmarks of a good brand emoji:

The best emojis are those which tell the story of the brand on their own. the best brand emojis also help consumers express an emotion or show pride, while emojis with hearts, GIFs that are humorous, add more spice to the brands.

The other big thing about a good emoji is that it should avoid typecasting.

Should there be a single emoji or a series?

When there is an offline conversation it’s nearly impossible that a single expression could be used to convey thoughts or feelings, between words, so a single emoji cannot do the magic sometimes.

Different emojis can represent different aspects of a single brand and products in creative ways.
This is true that brands often get several different target audiences and it’s wise to provide options for each of these audiences.