With Great Traffic Comes Great Bounce Rates (and more)

There are two faces of a coin. You cannot get a ‘heads’ without a ‘tails’.

Traffic and bounce rates are like these two faces of the coin. If you are getting the traffic, you will get the bounces too.

You can decrease the bounces but cannot avoid.

The only solution that SEO Davao provides is the acceptance of the fact.

Now, it is said that you can't please everybody, so there is no use trying. What you should really do is identify your audiences and write a content for them. When you shortlist your audience, the message would be delivered to the ones who are genuinely interested, thus, the bounces will decrease. To get a small but more relevant audience, it is necessary to target the long-tail keywords.

Let us consider an example. You are a sports equipment seller. Your targeted keyword is cricket accessories. You will get two types of audiences on your website. The one which does not intend to buy but want to write a paper on the cricket accessories. They would browse your product and take a note, then click the cross button and leave. The another kind of audience want to buy and they will identify the best product for them and make a purchase.

If you have targeted the keyword ‘buy cricket accessories online’, you would have got only the later ones. For PPC ads, adding negative keywords like the list, free, top, cheap etc. can make your ad accessible to only the right kind of audiences.

This makes one thing clear that sometimes, you cannot completely avoid something. There are two more such things in SEO. Let us see what they are.

#2. The more time on site does not mean engagement and less time does not mean disinterest.

As a content measurement metrics, the average time spent on a page is considered that the person is interested in the content but there is another face of the coin too. Let us assume that a person is spending 20 minutes on a page. He may be reading the content thoroughly. He is liking the content so much that he decided to read it again. But it may also be possible that he is unable to understand what is written on the page and he is confused. It may also be possible that he has left his computer while he is not in front of it. He may be working on another tab. So, while you are measuring the positive interactions, you have to factor these cases too.

#3. Sometimes, more page visit per session does not imply positive impact

Making the audience stay on your page is your primary concern. The more he stays, more will be the chances that he takes an action. As such, you interlink your articles to make him visit one page after another. If a lead is visiting many of your product pages, that does not ensure that he is comparing the products and would make a purchase soon. It may also mean that he is kind of confused seeing so many options and unable to decide. He may also be looking for a specific product but not finding it. While you are measuring the ‘pages per visit’, SEO Iloilo says that you will also get those visits which lead to multiple page browsing but did not yield positive results.

So, now you know that while measuring your content, you cannot ignore the content counterparts. They are bound to happen. They can be minimized but not eradicated.

What do you think? Is there any other metrics that we are looking at all wrong? Please comment.