How Link Building Builds Connection with Content Marketing?

The two most important terms of SEO world – ‘Content Marketing’ ‘Link Building’. Both of these terms describe discrete marketing practices along with separate purposes, strategies, and scope. Both of the activities are not same. But that doesn’t mean you can apply both of the processes in the same way as stated by Dublin SEO Company. Like you just use email and content marketing together or you pair display advertising and content marketing with each other.

Further, I am outlining couple of definitions which might help you in understanding how link building and content marketing are different from each other.

Content Marketing is the practice of producing, publishing and distributing content like people post articles, videos, images with the objective of attracting people and retaining them. If you implement the content marketing properly then it definitely turns out to be a customer-centric approach heading to growth and profit.

On the other hand, link building is one of the acts of SEO mechanism which aims at increasing the quality as well as quantity of inbound links to a specific webpage embedded with an effort of improving your page rankings on the results page.

Related Activities

In spite of their separate mechanism, both of these processes comprise some similar activities within each. Let’s understand how:

Both in content marketing and link building you need to write content and you need to post your article on social media. Alongside, in both practices, you have to look at your customer behavior.

However, both comprise almost same practices and embrace difference in their purpose, goal and their connection.

Right Time to Use Link Building

Your business will have a huge impact in the marketplace when you establish a proper communication and relationship between two marketing practices.

Being an SEO as well as the marketing tool, link building works to influence the search engine algorithms. The SEO professionals are aware of the fact that somehow link building is accessed in the same way to track the page’s popularity or its value in the digital market. Thus, encouraging a large number of quality links will have an impact on your page’s ranking.

What tactics link building includes?

• Producing fresh, informative and quality content
• Finding directories that proposes follow links
• Encouraging articles with press releases
• Guest blogging and submitting articles for publication
• Building connection with blogger and website owners
• Making contributions to forums and content communities
• Developing micro sites and landing pages
• Researching about the words or phrases that are popular in the search engines

Right Time to Use Content Marketing

Content marketing implements its practices for lasting relationships. It just goes for the triple purpose of inviting, attracting and retaining the visitors. Often, in content marketing, the website owners has to execute a thorough research to recognize the requirements or expectations of prospects and customers. And then, the marketer can create content too:

• Solve problems and help your customers in making better decisions
• Entertain the visitors
• Introduce people and establish communities
• Make other people successful

Wrapping Up…

Content Marketing and Link Building are two different marketing practices. Despite if they’re different, but their marketing tools helps your business to accomplish the goals, as observed in SEO Ireland industry. If accessed in a proper manner, both of them should make their contribution in making your company successful.