Make Your PPC Conversions Better With These AdWords Extensions

Every advertiser working in SEO Company wants more relevant clicks on their ads. The more relevant will be the click, the better chances that visitor will convert into a lead or possibly a customer.

If you wish to improve your PPC conversion rates by increasing the number of relevant clicks, then one of the most effective ways to do it is adding Ad Extensions to your advertising campaigns.

What are AdWords Extensions?

When you do a Google search, you might see some of the ads coming at the top places and the ones which are taking more space than others. This the result if using AdWords Extensions, that provides the ability to show more information to your ads and also extends the length of your ads.

The AdWords Extensions you should be using

Here, we’re sharing 7 essential AdWords extensions that you should be using with your ad campaigns:

1. Sitelink Extensions

By adding the site link extensions, you can add up to four site links with your ad. This will not only have an impact on your PPC conversions, but your ad will stand out from other ads and gives the searchers an opportunity of finding relevant thing more easily.

Sometimes, these site link extensions provide a quick summary about the subpage which actually add more call-to-actions and relevant information about your products or services.

2. Call Extensions

When a searcher come across to your advertisement, especially when he or she is using mobile device, this extension will provide an additional option to call you. By adding this extension you add your phone number with your ads so that the searchers can easily contact without visiting your website.

3. Structured Snippets

If your company proposes different types of products or services, then you should use structured snippets with your ads since this extension if the perfect approach of telling the audience about your different types of products, as reflected in the best SEO services.

4. Callout Extensions

Can’t describe your services in two lines of your ad copy? Then callout extensions are just for you. By adding this extension, you can add up to four messages with your ads. These ad extensions are good to use your campaign wide, since the same information comes from each ad, regardless of what your ad copy says.

5. Location Extensions

If your business is present in multiple locations, and you want to give information about your location to the searcher, then location extension is the perfect way to do this. You can add your address, contact number and business hours with your ad.

6. Review Extensions

By using a third party to a review for your website, you can get feedback for your products to display directly on your ad. We know that reviews and testimonials play an important role in decision making and adding them to your ad will definitely help the searchers to make their decision easily.

7. Offer Extensions

This is a newly introduced extension by Google that allows you to offer onto your ad campaigns. By using this extension, you not only provide information about your business, but you incentivize the searchers to join hands with you and do business. Instead of searching for the available offers, the searchers can search the brand name and they’ll get everything at one place.

So what you think? Which extension you’ll be using with your ad campaign? Tell us in the comments section below!