04:49
Today most Virginia SEO professionals prefer to play it safe which makes sure a website is not pulled from rankings in all and can achieve a long-term success. But that wasn’t always the case. When optimization started to become a thing, the competition which ensued has given Search Engine Optimization a very bad name, which was quite hard to wash off. Let’s enlist some of the bad word techniques which, although didn’t fully die out, but have most certainly have diminished.
That was an amazing time of one-page websites containing the same word a dozen times. When you have clicked on a first page search result and it virtually took you to a large directory site. And this worked for many! But Google has learned the lesson along with the rest of other search engines and its algorithm changes finally resulted in the elimination of most of the bad techniques used back in the day. What these are? Let’s get to check it out:
1.) Using the same phrase: on and on again within the content. Also called as stuffing this is a quite annoying way of writing where content has to contain the keyword in an unnaturally high frequency.
2.) Cannibalism: when phrase are not only included in the content, they are also in the links, the anchor texts and they don’t ever change.
3.) Keyword to content that is not in real the content the keyword should point at.
The bad thing with these tactics today is that they don’t work any longer, at least not on the long haul. Thanks to the new crawler programming, the little bots automatically „say” no to any content which is done with stuffing and looks duplicate. Also bots today actually link the content. If it seems that they don’t have anything to do, the page will not be ranked and if the situation is worse it will lose any ranking it previously had, so have to start climbing up again, which can take years.
Regardless of all its abuse, the importance of keywords couldn’t really be taken away, simply because that’s the key of the whole search process. And that’s also why, it can still happen we get to meet stuffing here and there, however those websites won’t stay up for much longer than a few weeks.
However today’s keyword using differs dramatically from the past usage:
They can be in the title, the link but cannot be used in the body of the text more than 2-3 times
They have to have a good contextual relation with the actual text
If you want to use them more than that you need to do it with the 301 method.
What are 301? It means to wrap around the keyword with two other words to make it different. Let’s show you an example: chicken. Using 301: „Chicken Gung Bao”, „Fried Chicken Burger”, „Hot Chicken wings”. To understand more on how SEO Fremont company works it’s best to learn some of it by yourself, to profit you later on
That was an amazing time of one-page websites containing the same word a dozen times. When you have clicked on a first page search result and it virtually took you to a large directory site. And this worked for many! But Google has learned the lesson along with the rest of other search engines and its algorithm changes finally resulted in the elimination of most of the bad techniques used back in the day. What these are? Let’s get to check it out:
1.) Using the same phrase: on and on again within the content. Also called as stuffing this is a quite annoying way of writing where content has to contain the keyword in an unnaturally high frequency.
2.) Cannibalism: when phrase are not only included in the content, they are also in the links, the anchor texts and they don’t ever change.
3.) Keyword to content that is not in real the content the keyword should point at.
The bad thing with these tactics today is that they don’t work any longer, at least not on the long haul. Thanks to the new crawler programming, the little bots automatically „say” no to any content which is done with stuffing and looks duplicate. Also bots today actually link the content. If it seems that they don’t have anything to do, the page will not be ranked and if the situation is worse it will lose any ranking it previously had, so have to start climbing up again, which can take years.
Regardless of all its abuse, the importance of keywords couldn’t really be taken away, simply because that’s the key of the whole search process. And that’s also why, it can still happen we get to meet stuffing here and there, however those websites won’t stay up for much longer than a few weeks.
However today’s keyword using differs dramatically from the past usage:
They can be in the title, the link but cannot be used in the body of the text more than 2-3 times
They have to have a good contextual relation with the actual text
If you want to use them more than that you need to do it with the 301 method.
What are 301? It means to wrap around the keyword with two other words to make it different. Let’s show you an example: chicken. Using 301: „Chicken Gung Bao”, „Fried Chicken Burger”, „Hot Chicken wings”. To understand more on how SEO Fremont company works it’s best to learn some of it by yourself, to profit you later on
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