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Keyword optimization has always been an important segment of Search Engine Optimization, however the method has changed drastically since and today, and most St. Louis SEO expert companies use entirely different methods for reaching the same results. Let’s talk about how optimization this time.
The key to a good ranking is to make a website as visible as it can possibly be, when it comes to finding it via organic search, which simply means, when you type in certain keywords that are used by a business in question the website in question should pop up among the first page search results. Today, everything is much more under control than it used to be when optimizing content was all about meta-tags and words stuffing. Luckily algorithms have changed to cut back on over-competition and keyword optimizing also got a different approach.
Today, key phrase must not be stuffed and they have to be in sync with the actual content. There are also dozens of other requisites websites have to suit to, in order for them to be considered to be ranked well. But all in all, they still play a key role in the whole process.
So, what can we call a good website or page in terms of key phrase based ranking? Let’s get to enlist the requirements:
Keyword should be used in the title of a page once.
Keep them close to the very beginning of the title
It can then be used around 2-3 times in the body of a text and some further times when used as a long tailed word ( paired up with other words creating a different context to the whole)
Use them in the „ALT” properties of images. This way crawlers can more effectively connect the image with the content
It’s wise to have them in the URL of the exact page too
Although Meta tags are out of trend today they still count when it comes to searching. So it’s wise to include them there too.
Don’t use:
More than 4-5 times in a text ( depending on the word count too but keep this as default for 500 worded content)
In the hyperlink which points to other page on your website
What are 301s?
301s is a good technique for you to create long tail phrases. This way, even if you want to focus on one or two words, the separate pages won’t have the exact same title. That’s very confusing for the crawlers and visitors likewise. So turn them into a 301. This means if your main phrase is „wedding” you should convert them to be featured as „ restaurants for wedding”, „limousines for weddings”, „catering for wedding”. These examples perfectly shows how this process works.
Accomplished San Diego SEO professionals work with these techniques these days to create long-term success for their clients and this is the way that you should also follow if you want your website to have a good result oriented.
The key to a good ranking is to make a website as visible as it can possibly be, when it comes to finding it via organic search, which simply means, when you type in certain keywords that are used by a business in question the website in question should pop up among the first page search results. Today, everything is much more under control than it used to be when optimizing content was all about meta-tags and words stuffing. Luckily algorithms have changed to cut back on over-competition and keyword optimizing also got a different approach.
Today, key phrase must not be stuffed and they have to be in sync with the actual content. There are also dozens of other requisites websites have to suit to, in order for them to be considered to be ranked well. But all in all, they still play a key role in the whole process.
So, what can we call a good website or page in terms of key phrase based ranking? Let’s get to enlist the requirements:
Keyword should be used in the title of a page once.
Keep them close to the very beginning of the title
It can then be used around 2-3 times in the body of a text and some further times when used as a long tailed word ( paired up with other words creating a different context to the whole)
Use them in the „ALT” properties of images. This way crawlers can more effectively connect the image with the content
It’s wise to have them in the URL of the exact page too
Although Meta tags are out of trend today they still count when it comes to searching. So it’s wise to include them there too.
Don’t use:
More than 4-5 times in a text ( depending on the word count too but keep this as default for 500 worded content)
In the hyperlink which points to other page on your website
What are 301s?
301s is a good technique for you to create long tail phrases. This way, even if you want to focus on one or two words, the separate pages won’t have the exact same title. That’s very confusing for the crawlers and visitors likewise. So turn them into a 301. This means if your main phrase is „wedding” you should convert them to be featured as „ restaurants for wedding”, „limousines for weddings”, „catering for wedding”. These examples perfectly shows how this process works.
Accomplished San Diego SEO professionals work with these techniques these days to create long-term success for their clients and this is the way that you should also follow if you want your website to have a good result oriented.
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