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Today, most of the businesses are turning to the content strategist for bringing in loyal customers. These content strategists design marketing campaigns for the businesses and with their effective ideas attract a number of brand loyalists. However, the content strategists achieve business goals by maximising the commercial impact of content. In a comparatively small organisation, where a strategist has been contracted for a special task, the scope may cover all the aspects of the content lifecycle, such as, Pre-production which includes - Research, Editorial Strategy, Management, and Production contains - Content Creation, Content Optimisation, Content Delivery, and lastly Post Production involves Promotion, and Evaluation. Nowadays, the top SEO agencies of US are also hiring content strategists, so that they can provide their customers with the most tremendous content through which they can attract a lot of target audiences. There is no Guarantee that who so ever person falls under the category of a “content strategist” will be perfect with his skills and will necessarily create winning campaigns. Therefore it is important to know what are the necessary skills that you need to screen for during the hiring process. Here are a few traits listed which can help you find a flawless content strategist :
A Strategist who aims to learn about his Audience
A content strategist must be well aware about the target market. Even if a candidate flaunts about knowing each and everything regarding your target market and customers, in the interview. After he gets selected for the job, he will still spend a lot of time in studying and marketing to these consumers. That is the reason why you must be very watchful and observant while you select a content strategist, the one who already has a great command over this part of the business.
Responsible about your Business Goals
An efficient strategist will try to learn the most about your business’s goals before beginning to plan or present an approach. However, this will include the overall goals and also the short-term prospects that you wish to plan. There are candidates who would ask the interviewer about your goals, and such candidates must be given extra points about the long term as well as short term goals of the business. For example, the goal of a business is to be ranked as the best SEO company. Then the candidate will have to analyze everything regarding the campaigns and the company’s performance in the past.
Past Experiences
A content strategist can be best judged with the past experiences he has and that is why it is advisable to review each candidate’s past experiences and research those campaigns online. This process can help you identify the track record of successes.
Observable Questions
When candidates are asked certain behavioral questions, they are likely to highlight the candidate’s personality traits. Some personality traits can be really profitable for the content strategist, like communications skills and curiosity, while others can be unhelpful and disadvantageous. Behavioral questions can be asked from the candidate to get to the root of their personality. Moreover they can be provided with a couple of situations and they can be asked that how did they react in such situations in the past. In case the candidate is a fresher than the same situation can be given to him and he can be asked how would he react if a campaign would not work or any situation of this kind.
A Strategist who aims to learn about his Audience
A content strategist must be well aware about the target market. Even if a candidate flaunts about knowing each and everything regarding your target market and customers, in the interview. After he gets selected for the job, he will still spend a lot of time in studying and marketing to these consumers. That is the reason why you must be very watchful and observant while you select a content strategist, the one who already has a great command over this part of the business.
Responsible about your Business Goals
An efficient strategist will try to learn the most about your business’s goals before beginning to plan or present an approach. However, this will include the overall goals and also the short-term prospects that you wish to plan. There are candidates who would ask the interviewer about your goals, and such candidates must be given extra points about the long term as well as short term goals of the business. For example, the goal of a business is to be ranked as the best SEO company. Then the candidate will have to analyze everything regarding the campaigns and the company’s performance in the past.
Past Experiences
A content strategist can be best judged with the past experiences he has and that is why it is advisable to review each candidate’s past experiences and research those campaigns online. This process can help you identify the track record of successes.
Observable Questions
When candidates are asked certain behavioral questions, they are likely to highlight the candidate’s personality traits. Some personality traits can be really profitable for the content strategist, like communications skills and curiosity, while others can be unhelpful and disadvantageous. Behavioral questions can be asked from the candidate to get to the root of their personality. Moreover they can be provided with a couple of situations and they can be asked that how did they react in such situations in the past. In case the candidate is a fresher than the same situation can be given to him and he can be asked how would he react if a campaign would not work or any situation of this kind.
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