How to adequately combine seo and ppc

The most common way to optimize your site for the search engine marketing strategy is to use either SEO or PPC. The paradigm that most of the marketers have been using is an alternate model of using SEO and PPC when the campaign objectives aren’t achieved. But this way didn’t bring the desired results and the web marketers therefore consider the ways of how these two strategies are utilized for the maximum effectiveness. A powerful and effective way to achieve the goal of optimising the search engine dynamics is to combine the SEO and PPC.

Carrying out the strong comprehensive seo strategy will bring top rankings in search engine and long term results along with the responsive feedback from the customer base. On the other hand PPC, provides immediate results directing traffic to the ads and banners thus, maximizing cost effectiveness and encouraging direct contact with customers.

Experts from seo companies orlando says that a thoughtful and systematic process is required to effectively combine both strategies –

•    A first step is to to set up your PPC, which will send visitors to the relevant landing page. PPC campaigns are more effective and successful when they contain ad groups related to the keywords that direct visitors to the target page. If PPC is not set up in this way in your campaign and you are sending all your visitors to the homepage, you can though get insights through PPC reports but it will however be less insightful. 
•    Second important step is to have your Adword account linked with Google analytics, so that you can get insight to the campaign statistics, about traffic and sources so that you can have better idea of customer behaviour, conversions, and sales.

How to combine seo and ppc?

Creation of Landing Pages

When an excellent content pages are aimed correctly they are valuable to ppc and seo quality scores. PPC helps you assessing variety of things such as - 

•    Google’s judgment of your pages
•    Higher quality scores pages
•    Keywords on those high quality pages
•    Bounce rates, exit rates, time on page, customer’s assessment of your pages.

Keywords selection

Google Adword has become the most effective tool in the assessing the keywords effectiveness. Start with Adwords keyword analysis and export the results of the targeted keywords into your SEO strategy and statistics.
The alignment of your paid and organic efforts is should be your basic consideration along with keywords selection and their associated competition and cost.

Here are 3 tips given by marketing specialists of orlando seo company.

•    Bidding on your brand

Even though you rank first in terms of seo, bidding on brand is still a great idea. If you have double listing in the serp you will get more value and more reinforcement. Because of reinforcement you will get high CTR. Moreover,branded searches usually have a high conversion rate and very low CPC, more visits lead to more profit.

•    SEO and PPC working together

You can increase the total traffic through increased seo and ppc cooperation since PPC you can show keywords that you haven’t rank for organically and vice versa. The main point here is to target the high value keywords even they do not rank high in organic search. If you know the strengths of seo and ppc you can make them work together in harmony.

•    Using PPC for link building

Content is becoming more and more important part of seo. You might have creating long form content but still not driving that traffic to your site. In that case PPC is a low cost way to spread your content to the wide number of users by investing on long-tail, non-commercial keywords. Social platforms are great to achieve this as as people that browse and like your content are more likely to share it. So use PPC to promote your SEO!

More Info : https://www.10seos.com/usa/top10