Need to diversify your Website Traffic Sources

This might sounds strange, but seo experts from best seo company in jaipur says that seo alone is not enough when it comes planning an overall online marketing strategy. While seo is important part of your online success, but its a only a part of an online marketing campaign to increase brand awareness and grow visibility. If you want long term success for your business you can’t rely 100% on seo. You need to diversify your site traffic sources to attain that long term success otherwise your site might be in a vulnerable position.

An effective seo program should comprises of 40-50% of marketing campaign, rest you should look for other sources to bring in that traffic to your site. Here is why -

Search Volume might went down

You could be doing everything right when it comes to seo. You consistently post excellent content, your on-site optimization is outstanding and your traffic is continuously increasing over time.

What will happen if your search engine goes down suddenly?

Think about a company that come up with new product in the market. In the early days the search volume will high for that product as every one wants to buy and use that product. But once a lot of people buy it, the search volume will naturally decrease. When this happens, the company will essentially need to rely on other forms of traffic if they do not want to lose revenue.

So, when the search volume itself goes down how would you drive more traffic to your site?

Your site might incurs a penalty

Even if you are intentionally and unknowingly using black hat seo tactics, Google will not going to spare you. Your site could  be penalised for practising black hat seo techniques. In that case if you lose your traffic how would you recover that if you are relying only on seo? How your website going to survive if its not gaining traffic?

Therefore by diversifying your traffic from different sources you can make sure that loss of one doesn’t crush your online business. So if you rely solely your business on search engine traffic your site will not going to survive for long in the online business. So this is the another reason why you should not rely on one source for traffic.

Great SEO involves every other form of marketing

While continue to practice your white hat seo tactics, you should also consider other sources of marketing.

Social media marketing and Content Marketing both are tied to seo, can help you build remarkable link portfolio, drives in more traffic and increase your brand awareness and recognition. An SEO campaign without the involvement of social media marketing and content marketing could be successful to it its full extent. Facebook,Twitter, LinkedIn or any other social sites can drive traffic to your site just like the search results pages. A company blog, white paper, guest blog post and other forms of content not only help with your link building, but also drive significant traffic.