Wednesday 21 December 2016

Today’s era in the online market is the era of toughest competition with most of the extremely popular industries attaining a level of positive saturation. You name the industries and you will find that all of them are fighting a battle to be the best. So, in such a case the question arises that what will the new ventures can do in such high level of competition. It is certain that they will go for the assistance of local or global SEO providers which are providing world’s best SEO services. No doubt that it might be the best possible way to gain organic popularity in local and eventually in the global market as well, but it generally takes time because already there is a tug-of-war going in between the existing ones. So, generally a little bit time is required for the new ventures to rise up in the game.

Now here comes the catch, in order to gain quick popularity there is one other and very common way to get a place in Google’s first page search results i.e. by using Google Adwords. However, use of Google Adwords can be a trap as it provides you a place in the top spot by PPC(Pay-Per-Click) basis. It means that you have to pay Google every time when someone clicks to visit your site. Moreover, depending upon the category you might have to put in fat cash as the investment but without the guarantee of getting the full output. So, here are the things you need to take care before using Google Adwords.

 Get an idea about your budget first 

Finding your budget is the first thing you need to do before you plan to use Google Adword, because every time someone clicks your link on the search result you will be paying a certain amount. This amount can mount up to 100$ per click if you choose an extremely popular category like restaurant industry. Moreover, it is a common practice of people to click and off click the site within seconds if they don’t find it useful. In addition to that  there cannot be many ads on the first page because people use Google to gain information not to see commercials and pop-ups. This should also be noted that people use if you have decided to take this route then Google will label your result as Ad which can really turnoff people from clicking it. This might not cause you any money but also it won't help you in increasing your popularity in the market. Moreover, there is also a “Cyber-Crime” related to these Ads. Yes, your rivals may try and take the unfair advantage by clicking again and again on your Ad and costing you heavy amount of money to pay. However, if Google accounts this crime by tracking the IP address of your rival, it will return you your money.

So, we have seen that use of Google Adword can certainly take you to the top but it might not give you the worth which you can get from a properly maintained fully flowing website with proper information and optimization.

You can look for other options too..
You can certainly look for other options too if you think that Google Adword is not your cup of tea. There are many online advertising companies which will place your Ad in many high rated sites at minimal rates. For example, advertising.com and revcontent can place your Ad in many highly ranked sites both locally and globally at minimal rates. So, using these kind of services can also be a good idea to gain quick popularity. Basically, by using these paid services you will be featured as  an Ad on higher traffic sites, this may prove to be very cost efficient to the new ventures in the market. 
 

0 comments:

Post a Comment

10seos- Rankings & Reviews of Top 10 Seo Companies

Top 10 SEO Companies Globally

,

Powered by Blogger.

Popular Posts