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As a marketer or an entrepreneur of SEO company in Noida, you must have heard that for any online business, content is the king! But, it does not mean that you should avoid SEO. Though SEO is an old technique yet it is prominent in the online business industry. Content is a new technique which is used for the purpose of driving traffic to your company’s website and to secure high rankings in SERPs. The content goes parallel to SEO to achieve business growth.
Here are some stats which will help you understand the point:
Approx 95 percent of online experience begin with search engines.
More than 75 percent users do not scroll past the first page.
More than 70 percent users avoid paid advertisements.
SEO helps you to translate your website into a language which is easily understandable by the search engines. This enables you to get required results when you search for any product, service or information. Without SEO the content of your website will not appear on search engine result pages and without this you will not be able to generate traffic and sales.
Here are listed some of the techniques of SEO you need to improvise to be a part of the best SEO company in India:
Keywords:
Keywords were used to be the core strategy to use to get your website rank in search engines. But earlier, the content was not this much focused as it is today. The biggest mistake you do as an SEO marketer is either stuffing keywords in your content or targeting the wrong keywords. Keyword stuffing is a part of ‘Black Hat SEO’ and is a tactic to drive traffic to your website inorganically. Now, after the content is focused as a key source of marketing, Google changed its algorithms and started penalising the website that uses keyword stuffing to rank in search engines. To improve this mistake of yours, you should effectively make use of Google Adwords Keyword Planner to identify the most use keywords related to your content and target the relevant ones in your website’s content to rank higher in search engines.
Anchor text:
Anchor text is the clickable text in a hyperlink. Many of the SEO experts links irrelevant content or sites to the anchor text. It is an offence according to Google. Since linking helps you to rank in search engines and generate traffic to your website, irrelevant and inappropriate linking ruin your whole content and also Google penalise you. Make sure you hyperlink the relevant pages to generate more links so as to secure high rankings in search engines and also target more traffic to your website.
Image optimization:
Visuals are loved by everyone and they increase the engagement among the users and the owner of the website. But there exists a problem, search engines cannot see visuals as they only understand the textual language. Search engines look for explanations and description to the visual and also how that visual is related to your topic. Use tools provided by Google and other search engines and websites to create an amazing, interesting and unique caption for your image and try including the essential and relevant keyword into it.
Link strategy:
Building links for your business are essential to secure ranks in search engines and also for the growth of your online business. According to a survey, it was found that approximately 90 percent of the businesses uses content publication or guest posts as a part of their link building strategy. And it is the most effective strategy for SEO. But, here also you make a mistake and that is in the race of generating links to your website, you include links from the inappropriate, irrelevant and penalised sites which causes a negative effect on your business growth. Make sure that you include backlinks from high-authority websites. It is not necessary to have hundreds of backlinks to your website rather it is good to have fewer backlinks that too from credible sources.
Here are some stats which will help you understand the point:
Approx 95 percent of online experience begin with search engines.
More than 75 percent users do not scroll past the first page.
More than 70 percent users avoid paid advertisements.
SEO helps you to translate your website into a language which is easily understandable by the search engines. This enables you to get required results when you search for any product, service or information. Without SEO the content of your website will not appear on search engine result pages and without this you will not be able to generate traffic and sales.
Here are listed some of the techniques of SEO you need to improvise to be a part of the best SEO company in India:
Keywords:
Keywords were used to be the core strategy to use to get your website rank in search engines. But earlier, the content was not this much focused as it is today. The biggest mistake you do as an SEO marketer is either stuffing keywords in your content or targeting the wrong keywords. Keyword stuffing is a part of ‘Black Hat SEO’ and is a tactic to drive traffic to your website inorganically. Now, after the content is focused as a key source of marketing, Google changed its algorithms and started penalising the website that uses keyword stuffing to rank in search engines. To improve this mistake of yours, you should effectively make use of Google Adwords Keyword Planner to identify the most use keywords related to your content and target the relevant ones in your website’s content to rank higher in search engines.
Anchor text:
Anchor text is the clickable text in a hyperlink. Many of the SEO experts links irrelevant content or sites to the anchor text. It is an offence according to Google. Since linking helps you to rank in search engines and generate traffic to your website, irrelevant and inappropriate linking ruin your whole content and also Google penalise you. Make sure you hyperlink the relevant pages to generate more links so as to secure high rankings in search engines and also target more traffic to your website.
Image optimization:
Visuals are loved by everyone and they increase the engagement among the users and the owner of the website. But there exists a problem, search engines cannot see visuals as they only understand the textual language. Search engines look for explanations and description to the visual and also how that visual is related to your topic. Use tools provided by Google and other search engines and websites to create an amazing, interesting and unique caption for your image and try including the essential and relevant keyword into it.
Link strategy:
Building links for your business are essential to secure ranks in search engines and also for the growth of your online business. According to a survey, it was found that approximately 90 percent of the businesses uses content publication or guest posts as a part of their link building strategy. And it is the most effective strategy for SEO. But, here also you make a mistake and that is in the race of generating links to your website, you include links from the inappropriate, irrelevant and penalised sites which causes a negative effect on your business growth. Make sure that you include backlinks from high-authority websites. It is not necessary to have hundreds of backlinks to your website rather it is good to have fewer backlinks that too from credible sources.
More info:freelance seo jobs
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