Thursday, 2 February 2017

Being able to spot narrow content while browsing various websites is generally pretty simple, but it could actually be tough to detect while dealing it with your website.

Most of the small businesses today have thousands of pages of content, so it’s quite difficult to find the time to look all of it and ensure it is being optimized. Ranking well on the web today and positioning your website as authority is all about content in both quality as well as quantity so you can get familiar with content audits by the best audit companies.

Auditing your content will assist you to know what to work in case you have to make any changes. While auditing content, there are few things to keep in mind to analyze to get there:
  1. Is the content relevant, or you are reporting on outdated practice?
  2. Is the information is up to date?
  3. Are there any broken links or with poor quality pages?
  4. Is the content published at the right place on your site, or would it be better to publish on another page or format?
  5. Is there a correct amount of internal links in articles?
  6. Can you share your article on social media to gain visibility?
  7. Are you modifying the article enough which you may want to re-publish on website to bring more traffic?
  8. Are there 404 errors?
While asking such questions it’s essential to record all answers for each URL into spreadsheet so you don’t have to analyze every page every time. If you want to complete the content audit once in every six months. By keeping of what you find, you will be able to notice which content you need to revisit and which content was recently checked. 

Sorting through number of pages of content may look like a terrific task. The first time when you complete content audit may be a little overwhelming , but there are many different tools available to help.
 
Use some of the tools to help break your content into smaller sections, so you get a place to start. These tools will assist you to delegate work to employees:
 
1. Screaming Frog
 
Screaming Frog will build a crawl report of website and take the page titles or URLs, status code, along with word count. This is one of the best way to scan through the URLs to check if there are any duplicates. Start by clicking on links and remove pages which are the same. You can easily sort by the lowest to highest word count if some low-count pages are poorly written or is it can be improved.
 
2. Online XML Sitemap Generator
 
Online XML Sitemap Generator offers a free tool and most popular for getting a look at the content. It will list all the pages, see for the broken links, and build an automated sitemap of around 50,000 URLs.
 
3. Open Site Explorer
 
Open Site Explorer offers a tool from Moz which will help to give you a backlinks list for each content. This is one of the great way to also check which pages are getting most attention on the web and which have the highest search authority. It’s easy to use and most popular when it comes to link building and a link audit.
 
5. SEMRush
 
This tool will help you check which content is ranking for particular keywords. Assessing the SEO content is a huge part of an audit by the best affiliate network software, so this information will be a best way to help you check where your content isn’t ranking.
 
Do you use any other tools while auditing your content? Do let us know in the comments below.

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