04:24
Internet marketers know using Google AdWords is best way to drive traffic to sites. As it is expensive if not handled correctly, a poorly managed campaign could cost more than it brings Here’s top common mistakes people make with Google AdWords. By avoiding such mistakes, you’ll be on way to a successful AdWords campaign.
1: Not Grouping Keywords Correctly
AdWords is set up so that you can build campaign ad groups to organize different types of campaigns. Within every campaign, you can break down ads and keywords into ad groups.
Not using ad groups is the biggest mistakes people usually make.
The problem with this approach is best ppc management software tells us that the ad being shown shall match the keyword being searched. The closer the matches the keyword, the more are the chances that people click on the ad.
For example, Apple sells different products such as laptops, desktops, tablets. If they didn’t break their products into groups, then they will not be able to show specific ads on what people are searching for.
The best rule is to use not more than 20 keywords on every ad group. Exceeding a 20 keyword is a sign that your ad copy isn’t matching the keyword being searched .
Not using ad groups is the biggest mistakes people usually make.
The problem with this approach is best ppc management software tells us that the ad being shown shall match the keyword being searched. The closer the matches the keyword, the more are the chances that people click on the ad.
For example, Apple sells different products such as laptops, desktops, tablets. If they didn’t break their products into groups, then they will not be able to show specific ads on what people are searching for.
The best rule is to use not more than 20 keywords on every ad group. Exceeding a 20 keyword is a sign that your ad copy isn’t matching the keyword being searched .
2: Not Using the Right Keyword Matches
AdWords allows you to add keywords in three ways. You can add them either as a broad match or phrase match or exact match.
A broad match means your ads will show if the keywords are used, regardless of order. Your ad will be show in a search as the keywords you entered show up in one form or another.
A phrase match keyword means keyword phrase have to show in the search as complete phrase in the order you had enter it
An exact match works as it sounds. The term searched have to exactly match the keyword which you entered in AdWords. It makes your keywords more precise.
It all matters since the type of match have a big impact on ads. A broad match deliver impressions, but it will be imprecise as it will show up for terms which aren’t a fit for your products.
On the other side, phrase and exact matches provide high conversion rate, but can deliver fewer impressions.
A broad match means your ads will show if the keywords are used, regardless of order. Your ad will be show in a search as the keywords you entered show up in one form or another.
A phrase match keyword means keyword phrase have to show in the search as complete phrase in the order you had enter it
An exact match works as it sounds. The term searched have to exactly match the keyword which you entered in AdWords. It makes your keywords more precise.
It all matters since the type of match have a big impact on ads. A broad match deliver impressions, but it will be imprecise as it will show up for terms which aren’t a fit for your products.
On the other side, phrase and exact matches provide high conversion rate, but can deliver fewer impressions.
3: Not Using Negative Keywords
AdWords allows to use negative keywords to exclude keywords which are not a good match.
For example, if you have an e-retail store which sells designer women’s shoes and not athletic, then you don’t want your ads to be show up like “women’s running shoes” but to show up as “women’s shoes.” Thus, you can add “running” as negative keyword.
Negative keywords can be added at the campaign or the ad group level. To find words which must be excluded, you have to dig into Google Analytics by top web analytics vendors as it has more detailed information about specific keyword searches.
For example, if you have an e-retail store which sells designer women’s shoes and not athletic, then you don’t want your ads to be show up like “women’s running shoes” but to show up as “women’s shoes.” Thus, you can add “running” as negative keyword.
Negative keywords can be added at the campaign or the ad group level. To find words which must be excluded, you have to dig into Google Analytics by top web analytics vendors as it has more detailed information about specific keyword searches.
4: Not Trusting Numbers More than Your Creativity
Always test your copy. You can try two headline variations, same headlines with different body copy, or same copy with different call to action. Testing will help you to know which works best. Sometimes specifying benefit can increase click-throughs and conversions.
Once you stood as a winner for one test, turn off loser, and change the ad copy.
Once you stood as a winner for one test, turn off loser, and change the ad copy.
5: Not Bidding on Your Own Brand
Many people make the mistake of not bidding their own brand. They think that as they already rank their own brand, they don’t have the requirement to advertise it. If you don’t advertise for your brand, other companies will and people who search for your company are likely to convert. You want to make sure that you’re at the top for your brand name.
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