Phone Analytics Are Actually Changing the Future of Marketing

Nowadays, big data is growing even bigger with every passing day. By the end of 2020, our digital universe is quite expected to grow to 40 zettabytes, in which one zettabyte is equivalent to 1 billion terabytes, from 3.2 zettabytes in the year 2014. About more than 85 percent data is coming from different sources.
Data is an essential for business success, but without proper tools for analysis, it becomes double-edged sword.
 

There are numerous top 10 web analytics tools available which can help you see how your online marketing campaigns are doing. But what about phone analytics?
 

1. Nextiva analytics: phone call insights
 

It was launched in the month of March 2016, provides the ability to harness big data hiding in calls out of a business. This platform, makes possible to get overview of all the call activity for a selected group of people, and can easily compare real-time or historical data.
Nextiva Analytics offers essential data and analysis to growth in businesses of every size. Stakeholders can view, analyze or act like never and get more value out of the Next OS platform.
For small businesses, workforce management or analytics tools are expensive and don’t fit into the budget. Nextiva platform priced at $50 per month for five users, and $5 per month for additional user, makes it affordable way to tap into what has to offer.
 

2. How businesses will benefit
 

By using phone-call analytics, call centers can keep track on the quality as well as customer experience. Nextiva Analytics built-in tools could assist employees engaged and performing well.
Phone calls are the most significant part of marketing campaigns, specifically for the business-to-business market, where calls lead information is entered in a web form. But, without best call tracking, there’s no way to look how the sales team is doing with follow-up calls. Learning how the calls are working provides you to see where adjustments have to be made.

Which days employees perform better? Which times of day was better? Are trends in the lower performing days or times which you could make adjustments for achieving better results in the future?
Simple change in script can be enough sometime to boost up the conversion rate. Certain agents requires more training to smoothly convert customers. Maybe you’re spending so much amount of your marketing budget to drive calls early in sales funnel, while customers will be more responsive to hearing from you once they get information through other channels.

Conversation analytics offers you to find conversations from keywords, to understand which are being used, how they’re being used and their impact on conversation.
 

3. What this means for the future of marketing
 

As Nextiva Analytics works to add integrations to the software, it has the ability to alter the way marketers do their tasks. The more data available, the more specific and targeted campaigns can made.
By using the analytics data, businesses can improve hold times as well as customer service response, by lessen the call abandonment rate and increasing profits.
If your business make use of the phone most to communicate with many customers in any form, skipping investment in phone analytics can prove as missing a major growth opportunity.