Wednesday 15 March 2017

As an entrepreneur of an online marketing agency, if you know what you’re talking about, then, you will surely recommend the benefits of business blogging to your target audience. It is a great way to establish yourself as a thought leader in the online business industry, drive traffic and improve the link building efforts for search engine optimization. Where on one hand, it is essential to spend enough time in writing for your blog, there, on the other hand, it is also necessary to promote it effectively so as to get your name listed in the blogging community of your niche. Blog commenting is one of the most frequently used tactics to enter into blogging community.

According to the experts of the top SEO agencies, ‘Blog commenting is a tactic to invite call to action from the readers or the visitors of the blog post.’ It is an interaction among various writers, blog posts, and blog readers. It is a sort of action or reaction wherein visitors or blog readers leave their views in the form of either comment to a blog post, an article, reply to readers' comments, or the writer or blogger himself answers or replies to visitors questions and comments.

Here are listed some of the great ways to comment on blogs that organically benefits your inbound marketing:

#1 Improve Visibility: Usually people browse blogs related to your industry to look for the products and services your brand provides. Many of the people are those who are still struggling for finding your website. To eliminate this situation, make sure that you include name in your blog. It means to provide an identity to your blog. Doing this will drive comments from your target audience. Therefore, blog commenting helps you in increasing the visibility and credibility of your blog.

#2 Establish Credibility: Blog commenting allows you to add something valuable and engaging to the conversation. Before adding a comment, read the blog post thoroughly and then contribute a pensive comment that persuades a number of people to participate in the conversation. If you did your job effectively, then it’s a great way to promote or market your brand among a large group of people.

#3 Form Relationships: Blog commenting can help you build strong and credible relationships. Consistently making blog comments will lead you towards forming relationships with the other people commenting on the same blog post. More frequent you comment on the blogs, you’re more likely to build friendly relationships that help you to grow and lead to new business and guest posting opportunities.

#4 Build Links: Many blogging sites allow you to add links to your blog comment, that helps your brand to build more links with the help of blog commenting. Since comment links are “no follow”, they allow you to increase the exposure of your brand by building natural links with the help of comment links, rather than generating direct inbound links for your website.

#5 Traffic: Blog commenting is itself a form of generating and driving traffic to your website. Various companies or the bloggers believe in selecting the high profile blogs to comment on so that other brands and individuals notice their comments and approach them if they like what you mentioned in your comment.

#6 Use Disqus: it is a great blog commenting system. Don’t feel fearful while using this system for commenting on various brand’s blog posts. Though Disqus doesn’t have a direct link to your blog, still, you will get some traffic for it. Disqus also enables you to build your portfolio to increase the credibility for your website.

Follow Up:

The experts of the top SEO agencies opines that blog commenting requires a lot of time, efforts and sincere dedication to achieve goals. Make sure you actively participate at least once a week in commenting on industry’s famous and relevant blogs. In the beginning, it will be little difficult for you to research great blogs, but considering creating a list of the blogs you find and after a short span of time you will be having a stockpile of blogs to comment on. 

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