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When the professionals of the top SEO agencies come together to discuss upon the organic click through rate, they then opine that ‘ Behind the successful SEO campaign, the best indicator is the rapid increase in organic search engine traffic over time’. But yes, that isn’t the only metric to be looked upon. It is necessary to look at the impression and keyword position data. The search engine result page position improvements and impression growth correlate with the increasing clicks and traffic.
Top SEO experts say that many times it happens that the click through rates doesn’t match up. If it is so, then you’ve to go back to the SEO basics to ensure that your search engine results look as good as possible to the visitors so as to improve the organic click through rate. Consider the following recommendations to increase the organic click through rate of your website:
Discover Priority Pages
Priority pages can be discovered using Google’s search console tool that enables you to pull a keyword report and also evaluate the click-through rate numbers, impression and position. Consider narrowing down the pages with good impression and position numbers, but low click-through rate. From that particular list, make sure you prioritize the pages and then go through the rest of these recommendations mentioned below.
Review Title Tags
The essential element of the search engine optimization that affects rank as well as click through rate is the ‘ title tags’. The title tag is required to be optimized and customized to each web page on the website. The set rules for the length of the title tag have changed a multiple number of times and are still changing rapidly, corresponding with the change in the search engine display space and now involves multiple screens. At present, the optimal length has been changed from a character length to a pixel length. The title tags should lie within 600 pixels, which could also be either more or less than the previous practice of 55 characters including spaces or less. Make proper use of the available space, but don’t go over it.
Review Description Tags
The SEO description tags are not treated as a ranking factor by the search engines, but it helps the searcher to decide whether to click on the result or not. The description tag is essentially said to be a sales pitch for the page. It should describe accurately what sort of information people are going to find. Description tags also have the limit of 600 pixels, for what you’re required to be aware of.
Utilize Rich Snippets
It obviously depends on the form of content your site is having, whereas in some cases it makes sense to utilize rich snippets. Rich snippets are the extra information that pops out on the search page like ratings, reviews, and product prices apart from the name, contact info etc.
Conclusion:
The search listing requires a set amount of space and it becomes necessary to make most out of the available space by considering the ideal length of the title tags and descriptions of the website’s content and also make sure to utilize the rich snippets as and when required. A clean, as well as user-friendly listing, can enhance the click through rate and it is believed by the SEO professionals that the click through rate serves as a ranking factor.
Top SEO experts say that many times it happens that the click through rates doesn’t match up. If it is so, then you’ve to go back to the SEO basics to ensure that your search engine results look as good as possible to the visitors so as to improve the organic click through rate. Consider the following recommendations to increase the organic click through rate of your website:
Discover Priority Pages
Priority pages can be discovered using Google’s search console tool that enables you to pull a keyword report and also evaluate the click-through rate numbers, impression and position. Consider narrowing down the pages with good impression and position numbers, but low click-through rate. From that particular list, make sure you prioritize the pages and then go through the rest of these recommendations mentioned below.
Review Title Tags
The essential element of the search engine optimization that affects rank as well as click through rate is the ‘ title tags’. The title tag is required to be optimized and customized to each web page on the website. The set rules for the length of the title tag have changed a multiple number of times and are still changing rapidly, corresponding with the change in the search engine display space and now involves multiple screens. At present, the optimal length has been changed from a character length to a pixel length. The title tags should lie within 600 pixels, which could also be either more or less than the previous practice of 55 characters including spaces or less. Make proper use of the available space, but don’t go over it.
Review Description Tags
The SEO description tags are not treated as a ranking factor by the search engines, but it helps the searcher to decide whether to click on the result or not. The description tag is essentially said to be a sales pitch for the page. It should describe accurately what sort of information people are going to find. Description tags also have the limit of 600 pixels, for what you’re required to be aware of.
Utilize Rich Snippets
It obviously depends on the form of content your site is having, whereas in some cases it makes sense to utilize rich snippets. Rich snippets are the extra information that pops out on the search page like ratings, reviews, and product prices apart from the name, contact info etc.
Conclusion:
The search listing requires a set amount of space and it becomes necessary to make most out of the available space by considering the ideal length of the title tags and descriptions of the website’s content and also make sure to utilize the rich snippets as and when required. A clean, as well as user-friendly listing, can enhance the click through rate and it is believed by the SEO professionals that the click through rate serves as a ranking factor.
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