HOW CAN SCHOOL/COLLEGES IMPROVE THEIR CONTENT MARKETING STRATEGY FOR BETTER BUSINESS?

Hey! Remember the time of your college admissions?Or the time when you were searching for the best school of your town for your younger cousin’s admission? You must have been through bundles of school/ college brochure or advertisements in popular newspapers to find the best one. This has been a long outdated practice that these educational institutions are using to grab students for their institutions. Apart from print advertising and brochures,...

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HOW TO COMBINE SEO AND UX FOR GETTING SUCCESS IN DIGITAL MARKETING?

Online customers are highly dynamic in nature.Unlike older times, today’s online customers are much more informed and they know exactly what they want from a website. Search engine optimisation is based on the changing user intent. SEO has been adapting itself to the changing user's needs and expectations. No matter how people come across your brand and consumes your content, they still have a certain set of expectations while they interact. If...

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WHAT ARE THE DIFFERENT KINDS OF MANUAL GOOGLE PENALTIES? HOW TO RECOVER FROM THEM? (Part 1)

To run a great business and earn maximum profit, digital marketers will always have to adhere the norms stated by Google. While adhering to the norms, there are many misconceptions that are prevalent in terms of Google penalties. Panda and Penguin are not the penalty but algorithms. Algorithms are based on a set of rules and calculation to deliver the desired outcome.Experts from top SEO company in the USA explains Panda and Penguin update as the...

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Tips to write SEO friendly blogs for beginners.

To get higher page rank in the search results, it is very necessary for the content to be highly optimised. Therefore, webmasters all around the world render their services in providing the search engine optimised content.The Internet is full of information about various tactics and tips to write SEO friendly blogs. This blog post is totally dedicated to the beginners who are new to the world of blogging. In this blog i have mentioned various tips...

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4 ways how infographics can help in SEO.

When we talk about information, the only image we see in our mind is of written texts. Those were the days when any information was used to be in the form of written texts only and those days are gone for good. In today’s world, no one has enough time to stop and read all those lengthy pieces of texts. Plus, it becomes very tedious to go through big written texts. We all want everything in its simplest form and we are no different when it comes...

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Simple yet Effective Tactics To Do The Right Customer Service

If you are a startup, and planning to achieve the success earliest and longevity, the customer service is something which you can’t avoid. Generally, customers doesn’t contact with your business, and ensuring the best customer services in such case is one of the most essential thing to be taken care of. And since it is your first contact with your customer, how you can afford to deliver them a poor experience.There are 90% more chances that your...

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Top 5 SEO tips for your online business success!

Google wants to provide the best contents to its users and to much extent, it does! Google measures each and every site on the scale of optimisation level of the site. Highly optimised pages or sites get the top rank and we all know the drill but it is never enough when it comes to SEO. various SEO companies also believe that, for any business to be successful, it is very necessary for them to be highly optimised.So, in this blog i have mentioned...

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Get The Best Tips To Include Your Customer In Your Marketing Team

If you are a startup, how can you manage to attract more and more new customers to buy your product or services without using any conventional marketing approaches?Get the best tip from us which will help you to turn your customer in your marketing team to promote your business. Let’s have a look:Reward those customers who recommend your productsWhen people recommend others to use a specific product or services people are more likely to purchase...

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4 secrets to engage your social media followers

Social media would have been nothing without its huge population. This population has made the social media even more powerful and has changed its entire definition. Today, it is used to create the awareness among the people, reach out and provide them what they need, start or expand an already existing business. People follow people they get influenced by and share their stuff with other people who might not know about it. The success of a business...

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Writing content for SEO: Creating high quality content that perform in searches

There are many aspect of search engine optimization that can affect the ranking of the website, among them quality content is an important component. According to latest Google algorithms, a content that are fresh, innovative, comprehensive and easily absorbable with right amount of keyword can bring significant high ranking.Earlier it was keywords stuffing that was much prevalent but now with new updates, they are now regarded as spammy activity....

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How to scale smb seo campaigns?

A smart marketing manager knows that a profitable marketing campaign is just the beginning and not the end of the process because campaigns can be scaled in size and scope. Adding and scaling SEO services for small business customers is not an easy task to perform.It is very important to maintain a good relationship with the clients from day 1 itself.But how to convince the customers and set clear expectation for the SEO strategy?Account managementThe...

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How Small Businesses can Achieve Huge SEO Success?

Most of the small businesses still have the perception in mind that they can't give competition to big companies, only because they don't have enough budget to have big SEO success. But the fact is, small business can achieve as much success as big business have, the only thing that they need to focus is on the right things that and putting them on the right direction.Here are three of the best ways through which any small business can achieve...

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How To Make Your Video Go Viral?

Whenever you plan to make a video to upload, the first thing that comes to the mind is the way to make it go viral. But what are the strategies that helps in making the videos viral? How can you predict that executing a specific video will do the magic? Why not trying  to optimize the video for search instead of thinking how much viral it could went? If you sit and pray that people will like your video then it is not going to work because...

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How To Market Your Business For Free?

Most of the business entrepreneur feels disappointed because they generally don't have the huge budget to promote their business in an effective way. But the truth is just the opposite.Even if you have a large budget, then also you need to being highly creative to arrange a campaign which produces the best results. Marketing aims to deliver your message to your audience and search for more of the innovative ways to make it happen than the money...

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Best SEO Techniques to Grow Your Business

In the digital world, it is almost impossible to achieve success without having a great website which could provide the best user experience to their target audience. Though, only the best website which include a great interface is not enough to grab the attention of users. You should also pay attention to various strategies to grow your online business and increase the visibility of your site. Few years back, the most wonderful practices has been...

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How PPC services Helping Business Success

Paid search marketing provides you the best way to quickly reach to your target audience. You can get results through your PPC campaign quickly unlike seo which requires a lot of time to show the result. You can create a strategy run your PPC campaign and see whether it's working for you or not if it does not then you can instantly make changes and try out the things in a better way so that more targeted traffic can be generated at your site. SEO...

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Managing your marketing expectations with SMART goals

If you are thinking of starting your marketing campaign, it is really essential to set the goals. Defining your goals is really important so that you can effectively reach to the path of success. Setting goals will help you to know that what steps you should take to move in the right direction, it helps you measure your success and give you better insights where you need to improve to move to your goals. Whatever you decide to do from your SEO...

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Why Market Research is essential to grow faster

Most of the marketers are busy in dealing with clients, brand research and making strategies for marketing their clients business. However, if you want to grow your marketing agency it is crucial to conduct research, understand your market, what are the current needs and wants, what are the problems faced by people in your industry and how you can solve the problems effectively to provide better results and can get an edge over your competitors....

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3 ways to compare your website with your competitors

In today's online world, there is a lot of competition in the market and to stay ahead of your competitors you need to compare your site to determine the missed opportunities.As Google is continuously changing its algorithm it has become more difficult than ever  to get to the top positions in SERP. Comparing your site to the biggest competitors will help in setting the benchmark for your growth and help you get clues of what actually works...

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5 crucial components for the brilliant digital marketing strategy

Digital Marketing is a constantly evolving world and it comprises of so many things like search engine marketing, paid social ads, giveaways, social media marketing, content marketing, influencer marketing and many more methods to promote your business and gain the online presence. However, with so many different marketing methods, it can be confusing and difficult for you to choose the best digital marketing method and make a top-notch digital...

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Ideas to build your brand’s social media presence

Social media provides you a great opportunity to connect with the wider array of the audience and build a great brand awareness on the vast platform. Business owners have a great chance to connect with the prospective customers. In this era, if you are not leveraging the benefits of social media your business is missing out so many opportunities that your competitors are taking advantage of and getting ahead of you. So, if you want to keep up with...

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When you should outsource your Ecommerce store

With the increase in the usage of mobile devices and online shopping trend, the e-commerce businesses are also growing rapidly. As the number of mobile users is increasing continuously the market opportunities for online stores is also increasing greatly. When your online store starts to grow there is a lot to manage like handling the marketing and sales, tracking the product inventory, fulfil the customer sales, and many other things of which...

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5 biggest problems every small business face

Around 95% of the small and medium sized businesses has control over the business market. However, only 40% of them are able to survive in the market for the longer period of time. Starting a business is not really a big deal but it is challenging for small businesses to survive in the online world where there is such a fierce competition no matter what industry you belong to. As the marketing world changed from traditional methods to the digital...

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5 ways to find the LSI (Latent Semantic indexing) Keywords

What is LSI and LSI keyword?Latent Semantic Indexing allows search engines to identify and process the related keywords so that it can deliver more relevant results. This system is used by Google and other search engines to crawl through the web pages and indexes the most common words on that page. LSI Keywords are basically the keywords that are semantically related to your primary keyword. LSI keywords help search engines to add context to the...

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Top 5 Onsite SEO mistakes that new site owners make

Many businesses are emerging daily on the web and wish to get the online visibility as soon as possible. They think that just by providing a good looking website and through their great business idea they can attract many visitors to their site and can generate a great amount of traffic to their site. But this is not easy in such a fierce competition. You need to apply best SEO practices to get visibility on SERP and generate high-quality traffic...

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