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A smart marketing manager knows that a profitable marketing campaign is just the beginning and not the end of the process because campaigns can be scaled in size and scope. Adding and scaling SEO services for small business customers is not an easy task to perform.It is very important to maintain a good relationship with the clients from day 1 itself.
But how to convince the customers and set clear expectation for the SEO strategy?
Account management
The relationship that we establish during business determines how long the two parties can work together. The relationship side of the business requires good process definitions to build the overall customers experience excellent across the organization. The three key account management process that should be well defined are:
Onboarding
The starting point of any project is a crucial stage to grow relationship with the client that can last long. The onboarding process should be well defined and well executed. Onboarding process should identify how the information is gathered from the customers to complete the work, confirming the objectives of the project and overall informing the customers about the approach. This opportunity should be grabbed with both hands to strike a right tone from the beginning itself.
Scope of service level agreement
It is very important for a client to know the amount of work needed to reach desired results. While working with small businesses it is even more crucial to balance the client budget with the amount of work needed to give desired result to client. This is a tough sales process but providing clear picture of the process to the client is important to set the right SEO business definition to them.
Contact plan
Getting a clear picture on how many times in detail the accounts team will engage with customer is important. Defining this would eliminate the stress quotient and will set the expectations of the clients.
SEO execution
Once the account side of scalable seo campaign is over, the next task is to define the process SEO execution,tracking and delivery. Specifying these element would make running of the SEO campaign productive for the clients and still remain profitable for the agency.
The key areas of SEO execution include:
Deliverables: Make sure to specify all the SEO deliverables so that the client is clear about what gets done and why. This primarily concentrate about performance report around traffic, rank improvements and many other. The other deliverables that we recommend is a report on the task or work that has been completed over a period of a month and how these impact SEO performance.
Execution: Since small businesses work under tight budget, it is important to be even more effective in the execution part of the campaign. To follow this,it is important to create and document processes for key task performed. This cuts down the task for the team doing repetitive work from project to project. When the plan are well defined, it becomes easy to provide high quality deliverables.
Tracking: if you have a load of hundreds and thousand of SMB campaigns then it is an absolute need to track the campaigns and provide work flow to the team members working. Tracking of the campaign is a necessity to deliver the deliverables on time.
But how to convince the customers and set clear expectation for the SEO strategy?
Account management
The relationship that we establish during business determines how long the two parties can work together. The relationship side of the business requires good process definitions to build the overall customers experience excellent across the organization. The three key account management process that should be well defined are:
Onboarding
The starting point of any project is a crucial stage to grow relationship with the client that can last long. The onboarding process should be well defined and well executed. Onboarding process should identify how the information is gathered from the customers to complete the work, confirming the objectives of the project and overall informing the customers about the approach. This opportunity should be grabbed with both hands to strike a right tone from the beginning itself.
Scope of service level agreement
It is very important for a client to know the amount of work needed to reach desired results. While working with small businesses it is even more crucial to balance the client budget with the amount of work needed to give desired result to client. This is a tough sales process but providing clear picture of the process to the client is important to set the right SEO business definition to them.
Contact plan
Getting a clear picture on how many times in detail the accounts team will engage with customer is important. Defining this would eliminate the stress quotient and will set the expectations of the clients.
SEO execution
Once the account side of scalable seo campaign is over, the next task is to define the process SEO execution,tracking and delivery. Specifying these element would make running of the SEO campaign productive for the clients and still remain profitable for the agency.
The key areas of SEO execution include:
Deliverables: Make sure to specify all the SEO deliverables so that the client is clear about what gets done and why. This primarily concentrate about performance report around traffic, rank improvements and many other. The other deliverables that we recommend is a report on the task or work that has been completed over a period of a month and how these impact SEO performance.
Execution: Since small businesses work under tight budget, it is important to be even more effective in the execution part of the campaign. To follow this,it is important to create and document processes for key task performed. This cuts down the task for the team doing repetitive work from project to project. When the plan are well defined, it becomes easy to provide high quality deliverables.
Tracking: if you have a load of hundreds and thousand of SMB campaigns then it is an absolute need to track the campaigns and provide work flow to the team members working. Tracking of the campaign is a necessity to deliver the deliverables on time.
More Info: https://www.10seos.com
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