PPC V/S SEO: An Ongoing Debate which Actually Needs a Kickass Solution

When you plan to increase the traffic on your website, all you think of is either Pay Per Click (PPC) or Search Engine Optimization (SEO).

Google Adwords and Yahoo Marketing allows you to pay for the traffic you are generating through the PPC Advertising programs. They allow you to display your advertisement under the sponsored area of the Search Engine Result Pages (SERP). Once your ad placed there, then you will have to pay depending upon how competitive keyword you had chose, whenever any visitor click on your link and visited your website through your displayed ad.

On the other hand, the another great option that you had is to increase the ranking of your website and achieve higher visibility on the organic search results. Organic search results are displayed immediately after the sponsored result section.

You simply need to follow the best Legal SEO practices to to show your website on organic search result. Though, you need to spend sufficient amount of time to reach the top position among search result but once you attract the traffic successfully, then it will be proved worth investing time.

But the key is, how to decide which strategy is better? The thing that you need to determine how much time and budget you and your business allows you to invest. For instance, if your business need to attract lots of traffic and if your budget allows you, you can consider to follow the PPC approach. But if you don't have a high budget, it makes a great sense to spend more time to achieve the higher ranking among search results by implementing the SEO strategies.

Whenever feel puzzled, answer these two essential questions to determine that whether you should invest money in PPC strategy or invest time for SEO strategies. 

Question #1. How much the budget of your business allows you to advertise your site?

Solution: While choosing the optimum solution among SEO or PPC, the first and foremost thing that you need to decide is how large your business can support the advertising budget. In fact, you can also consider to set your spending limit on daily basis.

And if you really have no money to spend on Pay Per Click Management, you can stick freely with SEO tactics. But if you have even a little amount of money to spend on PPC, consider to go with that only because it provides the following benefits:

    Faster testing: Every website must spend money only with the aim to enhance conversion. No matter if you are selling something or asking your customers to sign up email newsletter, focus on achieving higher conversions. And testing your website actively allows you to improve the conversion rate of your site. However, these kinds of testing need some amount of data upon which they can perform testing. That you can generate easily through PPC advertising.

    Secure from Google’s algorithm updates: the major weakness of SEO is that the algorithm of Google updates from time to time. And when the ranking factor changes, the site can lose the ranking overnight and visibility as well. But when you pay for generating the traffic, you can be sure that no matter what, whether the algorithm changes or other, you will definitely get traffic on your site.


Question #2. How competitive are the SERP in your niche?

Solution: you of course would like to measure how competitive are the Search Engine Result Pages (SERP) for your target keywords. To make this thing, you simply need enter the targeted keyword into the keyword research tools that gives you an estimation of the level of competition and average CPCs.


However, it is not always necessary to rely on “either-or” approach. In fact, using the combination of SEO and PPC offers the powerful approach. Ask yourself these two critical questions and think of mixing the optimum strategies of SEO and PPC for your website!