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The process of keyword ranking is choosing a phrase that related to your industry and represents your product and services. Let us consider you have a computer repair company in Chicago. Your website has all the details related to computer repair in Chicago. Obviously, you want to rank better on “ computer repair in Chicago”.
You keep on creating valuable content in the form of blog posts that have balanced keyword density. You also did social media marketing, optimised your website and every other aspect that help you rank better.
Bingo! You have ranked on the first page for “computer repair in Chicago”. But is there much gain in your organic traffic?
If your answer is “No”. Consider going through this post.
What’s wrong?
All your plan crashed because your goal was superficial. Ranking at search results is an indicator and not a result. When you focus only on your ranking, you tend to ignore your user’s intent. When users search for your company, they need the answer to their queries. If you don’t provide what they want, obviously they would not come. Experts from top SEO company in Las Vegas suggests that organic traffics are grouped into three main categories:
Customers who knew about your company and searched by your name
This is a great news for all the marketers. Their efforts are in the right direction to make the potential customer recognise the brand and search for it.
Potential customers with questions and request for help
People search solutions online. If your brand can provide them to solve their problem, the brand can their loyalty. Usually, people search in the form of long tailed keywords. Since one cannot predict the number of questions asked by people, it becomes difficult to make the list of keywords. The easiest way is to expand the reach of the brand is through thought leadership. Engage with the user on social media etc.
Customers look into product reviews
Customers get strongly motivated with the kind of reviews given to the websites. One can use this potential be updated on the latest products, services, trends and reflect them on the website.
Ranking as an end do not show how effective you are at reaching and converting the traffic sources.
What are the benefits of ranking?
Keywords have an important purpose to offer. A carefully curated list of keywords is an essential element of the marketing campaign. This keywords list should represent the most profitable offerings. This is not a permanent list and is subjected to change, this list will represent how your messages are received and perceived by your users and the search engine.
Consultants from SEO companies in Las Vegas suggests that marketers should always keep an eye on the trending keywords over a period of time. It can be within a week, a year or a month. Doing this type of research work will lead to better optimisation of the website, as it will discover the better performing search terms and will bring better traffic and conversion.
Conclusion
Do not only focus on getting number one result from your selected keyword. Your basic goal is to make money out of all your efforts. To achieve profit, along with keywords other practices are also required which include a site-wide approach.
You keep on creating valuable content in the form of blog posts that have balanced keyword density. You also did social media marketing, optimised your website and every other aspect that help you rank better.
Bingo! You have ranked on the first page for “computer repair in Chicago”. But is there much gain in your organic traffic?
If your answer is “No”. Consider going through this post.
What’s wrong?
All your plan crashed because your goal was superficial. Ranking at search results is an indicator and not a result. When you focus only on your ranking, you tend to ignore your user’s intent. When users search for your company, they need the answer to their queries. If you don’t provide what they want, obviously they would not come. Experts from top SEO company in Las Vegas suggests that organic traffics are grouped into three main categories:
Customers who knew about your company and searched by your name
This is a great news for all the marketers. Their efforts are in the right direction to make the potential customer recognise the brand and search for it.
Potential customers with questions and request for help
People search solutions online. If your brand can provide them to solve their problem, the brand can their loyalty. Usually, people search in the form of long tailed keywords. Since one cannot predict the number of questions asked by people, it becomes difficult to make the list of keywords. The easiest way is to expand the reach of the brand is through thought leadership. Engage with the user on social media etc.
Customers look into product reviews
Customers get strongly motivated with the kind of reviews given to the websites. One can use this potential be updated on the latest products, services, trends and reflect them on the website.
Ranking as an end do not show how effective you are at reaching and converting the traffic sources.
What are the benefits of ranking?
Keywords have an important purpose to offer. A carefully curated list of keywords is an essential element of the marketing campaign. This keywords list should represent the most profitable offerings. This is not a permanent list and is subjected to change, this list will represent how your messages are received and perceived by your users and the search engine.
Consultants from SEO companies in Las Vegas suggests that marketers should always keep an eye on the trending keywords over a period of time. It can be within a week, a year or a month. Doing this type of research work will lead to better optimisation of the website, as it will discover the better performing search terms and will bring better traffic and conversion.
Conclusion
Do not only focus on getting number one result from your selected keyword. Your basic goal is to make money out of all your efforts. To achieve profit, along with keywords other practices are also required which include a site-wide approach.
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