How Search Engine Optimization Has Changed Over The Years?

Whether you are a digital marketing expert or an owner of a SEO company UAE, there is a probability that you have might heard one question several number of times from your clients. The same old question ‘How long will it take to rank my keywords on search engines?’ Aren’t you already bored of answering this? Designated as a search engine optimization expert at a best SEO company UAE, I have realised that this question has become outdated as the scope of digital marketing keeps on widening every now and then.

Changing Theories Of Search Engine Optimization

The old theory of search engine optimization laid emphasis on finding keywords that suited your business niche. Search analysts would often come up with a small group of generic keywords which were recognized as ‘golden keywords’. These keywords were supposed to get a heavy traffic to your website. But, here arises a question, ‘how can you expect to target your audience on the basis of  a few keywords?’ This approach often failed to target majority of customers. In reality, a single or a bunch of keywords cannot bring a huge amount of traffic to your website.

For search analysts working in top lead generation SEO firms such as SEO company UAE, keywords are a crucial aspect of their digital marketing strategies and techniques. But if we see from the point of view of a searcher, these keywords are nothing more than their queries for which they seek answers from search engines like Google and Bing. According to a recent study, it was concluded that 40% of customers use voice assistance once a day to search for various brands and their products and services. This further implies that while typing their searches, people are unknowingly targeting specific keywords of certain brands. Considering this, a lot of websites are getting a higher conversion rate from these keywords. Therefore, we can draw a conclusion that a significant amount of traffic is driven from long tail keywords in comparison to the generic keywords.

As a digital marketing specialist, my advice to you will be to shift your focus from top ranking keywords to more searches based on natural language.

Does Ranking Really Matter?

Most SEO analysts will tell that rankings matter a lot in your search engine optimization efforts. However, the experts have another opinion in this regard. They will say that ranking is important but do not focus your complete attention on them . The top digital marketing firms are adept at delivering outcomes as that’s their job to satisfy their clients. Now you get why it is essential to procure the services of professional digital marketing experts.

Best SEO company UAE experts emphasis on changing your question from ‘How long will it take to rank the keywords’ to ‘How much time it will take to generate leads and sales?’

Remember that search engine optimization is a continuous process which will last as long as technology advancement is there. Consider SEO as a way to generate sales, not rankings.

Hope you found this blog informative. For any query or assistance, feel free to connect with us!