Things to Keep in Mind While A/B Split Testing

Digital marketing teams always advise the development teams to go for split testing because it removes all the guesswork. It can let the team know whether that ‘small’ colour change they made to their website is worth stick with or not? Top SEO companies in Nashvillealways advise their clients for split tests in order to improve the customer experience. But there are many things to keep in mind before, and while, conducting split tests that anyone could lose track of during the process. So let’s have a look upon some of the most important factors to never let go off while carrying split tests, as advised by experts of the top Miami SEO company

1. Test One at a Time

There are ‘n’ number of elements on a web page. So split tests can prove to be useful in order to know what works and what doesn’t. But try testing one element at a time. Like changing the colour of your CTA button. Or increasing/decreasing the size of your header. That way you will be able to discover the non-performing factors individually in a more absolute manner.

2. Test for Gated and Non-Gated Content

Content forms your website’s backbone if you are into publishing white papers, research materials, statistics, etc. But don’t take your content as the “most insightful” all by yourself. Let the readers decide. See what contents are customers more interested in. Check if the non-gated ones have the potential to be the gated ones.

3. Run the Test For a Good Period Of Time

Results take time, and so does split testings. You have to have a good amount of data to before you deliver your final verdict. The necessary length of a split test depends on the length of your customers’ purchasing cycle. Even your multi-member team would need bigger data sets to help them satisfy their many assumptions.

4. Ask For Help

Though many can do without, still there will be some points where you would need a little of it. Coming up with a hypothesis. Deciding upon the period of tests. Variables to test for. These are decisions that are best taken after consulting with experts.

5. Don’t take results of others for your Results Too!

Many people take results of other people’s products (app/website) as it is for their product too. But you can’t be more wrong than that. Top SEO companies in Nashville say, “Every product is different. And so is the audience and the content. Maybe for some video tutorials work, while some still like to stick with paragraphs and Gifs. Adopting other people’s strategy might not necessarily result in better conversions for your site too.”

Split tests are a good option if you have the zeal and curiosity to understand your customers better. And don’t give up too soon if you are not getting results early. Because, as many experts of any top Miami SEO company would put: If you are willing to put enough time in learning and understanding about your customers, more it would pay at later stages.