Maintaining balance between recommendations and reader experience

These days it has almost become impossible to read anything online without bumping into the recommendations made for other related content. Moreover, most of these recommendations carry value not more than garbage. As per SEO agency York, these click bait articles usually serves for very low-quality websites which lead to the total wastage of the reader’s time.

In case, if you are also planning to put some recommendations for your page, you should know about certain points which I have concluded after the experience of several years.

Not every content recommendation is a waste

Well, if we consider every aspect of this topic then I have to mention that not every content recommendation is a waste. In fact, you will find some of the recommendations at the foot of this article also. But the only thing that matters through these recommendations is their logic. They should make enough sense for a reader to invest his time in. Also, it should be relevant to the page on which user is getting these references.

These references are basically the tools for publishers which are meant with a purpose of increasing their site’s usefulness and purpose for the reader.

But in cases where these recommendations are made without investing much of consideration, it ends up becoming a kind of a headache for the readers.

What is the main trouble with these recommendations?

There are various content recommendation tools available in the market which help in putting any kind of related content link on the basis of certain keywords on the web page. Many publishers simply use this tool with showing much consideration for their readers.

These days, the more knowledgeable section of the web users usually don’t click on these links. But in worst cases when they do, 90% of the page is filled with advertisements and 10% page is filled with the content stuffed with keywords. Plus, this kind of content usually spread through 15 pages on an average which further annoys the reader. Furthermore, this kind of pages automatically direct you to some worst parts of the internet with many pop-ups, auto-playing audio ads, rollovers etc. wrapping your screen.

I think there is no need to mention about the low quality of these articles now. Many amateur web publishers think that even if the link is not so relevant to their web page, it will still add a grace to the reputation of the website which is just not valid. There’s also the point that when these publishers recommend this content, they provide the low-quality sites more credibility than they deserve.

What are the benefits of low-quality recommendations?

This article which is the end point of these references is purely click bait. They are low-quality, normally celebrity blather, sales pitches, and other no value stuff. It works for the recommendation engines as they’re creating money. The publishers hosting the click bait get more traffic so they’re also pleased, and the publishers displaying the related content get paid too. Hence, the only harm caused is to the readers who waste their time in these.

Conclusion:

I understand that these kind of links are great for publishers to monetize their content which is otherwise very difficult. But by making excessive use of these kinds of annoying ads, publishers are putting revenue ahead of their user’s experience which is not at all ethical. According to SEO agency Perth, there should be a proper balance between the two if you want your reader to consider your website in the long-term strategy.