Monday, 19 September 2016

Being a small business owner is not an easy task, he needs to put so many caps, and if not all of them at once, but the rotation has to go on. The most common of them all, is the data scientist hat. Data scientists also come in many forms, there is one who just needs to analyze data to present key findings regarding a business. The main goal be to use data and findings to address challenges, find opportunities and to help the business save their time and money. Although it is not possible for all of us to hire a data scientist and enjoy this luxury, but it is necessary to know and consider things about your business, and aim to become more and more productive in your business behavior.

Below are a few data management challenges and tips for handling each :

    Data Strategy is usually a plan or a road map which is created to identify how a company collect, manage and store content. A data strategy can be different in its breadth and depth, and a simple strategy which explains all the important components if vital. For example, if somebody owns a gym, they get the data collected about their target audiences from a third party site, and the data is stored within their platform. But the gym owner surely has the capability to download reports and export content such as email addresses and member lists. There is a lot of data which they do cannot access such as credit card numbers, an individual’s financial information from the platform, as it provides a level of security to the members. Even if this seems to  be  a five-person operation, but it is for the security and safe-keeping of the data and to know exactly who is interacting with it.

    Data Collection - Data collection can be done in a number of ways, in-person, digital, and print, but it just needs to be a secure process. The sensitive and personal identification information should pass through the safest outlet possible. For example, when it come to the information regarding a credit card, it is the most sensitive of all, and nowadays many people use this information to perform fraudulent activities and pose a lot of jeopardy for the credit card owner. Using chip reading devices directly in front of the customers or online portals can ensure top-level security for such transactions.

    Data Storage -  After planning a perfect strategy, and then collecting data, the last step is data storage. Data Storage has become relatively cheap these days. But we should not store our data where we cannot be sure of the bank-level encryption, or the source which has no reputation or a bad one. There are various SEO agencies in the world which need to store overload of data because of a lot of content, and therefore they also look for the most guarded platform. It is important that we store data on a trusted platform, You just need to store your data at the safest platform, no matter where you place it.

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