Two major challenges of most startups have are limited cash flow and very limited manpower. While the Internet has created a low barrier to entry for the e-commerce business, allowing businesses to easily overcome the challenges and start companies with just an idea and laptop. The Internet has also created the world where the new social channels are popping all the time.

So how does a business devote their limited time and resources to get the social media platforms that will be most beneficial for them?

It requires some homework beforehand, but those efforts can save you hours and in payroll costs and even eliminate unnecessary roles for your team if you focus only on the platforms that will give you a direct ROI.  

From Snapchat to Instagram, here is what experts providing SMO and SEO services in California how can you find the best social media outlet for your business.

Snapchat

In the U.S, 60% of snapchat users are under the age of 24 and with more than 100 million users per day consuming 30 minutes of data every day, its a goldmine for the business targeting millennials. Companies creating unique videos, releasing new collections, behind the scenes footage, or conducting interviews with prominent figures can capitalize on this free marketing opportunity and gain a loyal following by taking their business to Snapchat.

Facebook

Men and Women between the ages of 25-54 make up 29% and 32% of Facebook users, respectively in the U.S. Only 9% of users are found between the ages of 18-24.  For the companies whose target customer is under 24 years old, the most effective use of company time may be to give up Facebook altogether or to create a company page in order to to have a presence, provide useful contact information, and use it strictly for their robust advertising platform, while not investing in any manpower to publish new posts regularly.

Whereas,  if your company targets a slightly older market, it could be very valuable as 44% of users check Facebook several times per day.

Instagram

With 500 million users using the app and 59% of active users checking the app everyday, it is inevitable that Instagram has a great reach. However, with their latest algorithm change where content is no longer viewed in chronological order and rather by the algorithm determined by the Instagram, much like Facebook’s algorithm, that is not understood by many people. This change took control from many of the companies posting their content and makes it hard for them to analyze how many people will be exposed to their posts. Without any clickable links associated with an individual post, getting the customers to your site from the app is a big challenge.

Instagram may be used for building your brand if you have a decent following and post beautiful and captivating images and videos. However, if you plan to use it as a marketing tool, you will need to develop a strategic plan to capitalize on a half a billion users.

Pinterest

Because of its significant reach among women, Pinterest is the way to go for female-focused companies. 42% of online women are Pinterest users. 34% of users are between the age of 18-29 and 28% are between 30-49, which creates a wide demographic of women who can be reached through this platform.

If your products include home decor, art, fashion, food or anything else that you can include beautiful images of, Pinterest should be your choice to drive targeted traffic to your site. And with the Pinterest buy button, you can make it easier to make a purchase with a click of a button.

Wrapping up

Staying on top is, of course, a challenge in an ever-changing social media landscape, but it is the one worth investing in. If you an early adopter of one that gets famous, gaining the followers would be really easy for you.

Finding where your company fits on the spectrum and spending majority of your time and efforts on the two or three platforms that will yield the best results is a far more beneficial than trying to capitalize on all the platforms and getting mediocre results. For any further help and guidance, contact the best Denver SEO and social media marketing experts.