Why Video Has Become The Hottest Digital Marketing Trend

Online marketing trends changes with every new promoting method and channel. Each year brings new opportunities, new technology and new social channels to catch user’s attention. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a wide array of followers.

Video marketing is surely not new, but the market and marketing trend is evolving, and video has emerged as a clear winner.

Video Marketing Trends

YouTube is already dominating this market, with a billion users watching hundreds of millions of hours every day. YouTube reaches more 18-49 year-old viewers than any of the cable networks.

While YouTube traffic amplified more than 40% since last year, video viewing options also opened up. Facebook now offers embedded videos and in-line live-streaming, and services like Facebook and Periscope are starting to attract the bravest of no-do-over video pioneers marketing in real time.

Video Ads in Search Results

The launch of in-SERP video ads is another clear indication of just how popular video marketing has become is the inevitable. Bing and Google are both testing video incorporation into rich search results.

The new True View for Shopping, a product that enable users to order products from inside a demo video, has already yielded significant results. Sephora and Wayfair test cases report increased viewing time, revenue and ad recall.

With eager viewers and big retailers already on board and SERPs and social media ramping up viewer opportunities, video marketing is set to do the explosion like never before.

Why Video Marketing is Effective

Social media and content marketing together have changed the marketing game in a major way. Brand storytelling took the center stage, propelled by the advantages of humanizing and enabling brands to connect in a more meaningful way with their customer base.

For small businesses, video is an inexpensive and most efficient way to match with the big players. Smaller companies can stand out in several ways:

• Answering customer FAQs
• Asking for user-generated contributions featuring real-life customers
• Showcasing products in action
• Introducing staff and showing a closer look around operations
• Featuring video testimonials
• Demonstrating product use

Thousands of small businesses have built credibility and audience with simple, straightforward advertising, and case studies show that video has a big impact on sales, especially for small businesses. Videos offer a higher ROI than any other type of content.

New Technologies in Your Future

Over the past few years, every aspect of marketing has moved toward targeting, personalization and interactive content. New video technology takes the concept to a different level, with engaging videos that move from viewing into response. Surveys, data collection forms, polls and choose-your-adventure videos will become more common.

You have seen these formats in big business advertising for years, but not in heavy use elsewhere. Now the new video production programs make fancy interaction cheap and available for any user.

Approximately 95% of B2B advertisers are already using videos, but smaller B2C businesses may have been not so active to adopt due to production costs or simple hesitation to waste marketing dollars on a technology they may not feel is effectual.

2017 marketing winds are blowing towards the video marketing trend with new technologies, so, are you ready to jump on board with video marketing?

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