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What makes a story shareable, captivating, narrative is the experience it describes. Who, What, When, and How. It’s a tale of what happened.
As marketers, you love good stories. You seek to tell them through messages, and content you put there. But while you are great telling the story, what you really don’t do enough of is creating them. And that’s where the experiential marketing comes in.
What is Experiential marketing?
Experiential marketing is a mutually beneficial interaction between the customer and brand in an authentically branded engagement. Authentic in the sense that it goes beyond sending the messages digitally or otherwise to your audience and, instead, requires creating a live opportunity to interact with the brand. Consumers will benefit by experiencing your brand in a tangible way and thus will benefit when that content is shared.
Considering 49% of attendees at branded events create videos of it, and a significant percentage of which is shared on social media. People will likely to talk about the remarkable experience and brands that create them.
Though it might sound like the event marketing but in experiential marketing, the focus is not too much on the event format, rather on the type of interaction that people have with the brand.
But what does it look like, how you can perform it with a limited budget. Here are some tips, given by experts from Houston SEO company-
#1. Take advantage of PR
Marketing tools like Virtual Reality(VR) and 360° video are steadily on the rise. People are more likely to buy from the brands that offer VR experience and when a video format comes in 360° format viewers are 2 times more likely to watch it in full.
VR can be the best friend of Experiential Marketers. Like 360° video, it provides users an experience in which they can immerse in something beyond their current surroundings- like an experience that your product and service provides.
#2. Find people where they already are
One of the core principles of inbound marketing is to avoid interrupting your audience. Instead, the best way to turn strangers into customers to bring them to you. Rather than fighting for their attention in the space of marketing messages. Experiential marketing best executed when it takes the ‘you are already there’ approach, knowing where your audience are already hanging out and engaging them there.
#3. Transform the space
Don’t be afraid to think outside the box with this concept. Use things like holidays and seasonality to your advantage. For example, you can use a holiday like Valentine’s day to transform something that typically a part of ‘daily routine’ like train station into pop-up date night environment.
Companies within the B2B sector can partner with the consumer focused business, like a restaurant or coffee shop to convert the space like advisory speed dating, where learning about your product or service becomes a fun, interactive and inviting experience.
#4. Seek out Brands to partner with
When you are looking to transform a space for an experience, it might not be the best idea to just show up and take over. Not only you will need permission nut also need to provide incentive, how is this partnership going to benefit the proprietors?
This is where co-branding comes in. Ensuring that you both stand to benefit from the partnership. Creating an experience together needs a strategic planning. When you start planning for your experience, do so with a partner in mind, of course, with a contingency plan. As you begin to determine what the experience will look like, think also about the co-brands that would complement and enhance the experience for participants, You should each bring different elements to the table, instead of duplicating each other’s efforts.
The same applies to people who you want to draw to the event. A co-brand that already shares your audience might not accomplish much. The goal here is to reach the audience that would be interested in your brand, that might otherwise be difficult to reach. And that goes for your partner as well, in that it should stand to benefit from exposure to your own audience.
#5. Teach people something
If it is pondering in your mind that what stopping people learning from your brand, it could simply be because they are not understanding your brand. 58% of customer experience experts says that simplifying products and processes should be a priority of business.
In addition to creating a valuable, teachable content, consider creating the same experience as well that helps your audience learn more about your products or services.
Facebook with its IQ Live Event did the same thing where the company used the data on how businesses use the platform to create real-life experiences and settings that brought the numbers to life.
The experience taught its attendees something, without a classroom or lecturer in sight. In fact, more than 90% of them said that the experience provided them with valuable insights on how to use Facebook for business.
If you are looking for any kind of help and assistance regarding experiential marketing, contact the Best Seo Company In Las Vegas.
More info: https://www.10seos.com/usa/las-vegas/top10
As marketers, you love good stories. You seek to tell them through messages, and content you put there. But while you are great telling the story, what you really don’t do enough of is creating them. And that’s where the experiential marketing comes in.
What is Experiential marketing?
Experiential marketing is a mutually beneficial interaction between the customer and brand in an authentically branded engagement. Authentic in the sense that it goes beyond sending the messages digitally or otherwise to your audience and, instead, requires creating a live opportunity to interact with the brand. Consumers will benefit by experiencing your brand in a tangible way and thus will benefit when that content is shared.
Considering 49% of attendees at branded events create videos of it, and a significant percentage of which is shared on social media. People will likely to talk about the remarkable experience and brands that create them.
Though it might sound like the event marketing but in experiential marketing, the focus is not too much on the event format, rather on the type of interaction that people have with the brand.
But what does it look like, how you can perform it with a limited budget. Here are some tips, given by experts from Houston SEO company-
#1. Take advantage of PR
Marketing tools like Virtual Reality(VR) and 360° video are steadily on the rise. People are more likely to buy from the brands that offer VR experience and when a video format comes in 360° format viewers are 2 times more likely to watch it in full.
VR can be the best friend of Experiential Marketers. Like 360° video, it provides users an experience in which they can immerse in something beyond their current surroundings- like an experience that your product and service provides.
#2. Find people where they already are
One of the core principles of inbound marketing is to avoid interrupting your audience. Instead, the best way to turn strangers into customers to bring them to you. Rather than fighting for their attention in the space of marketing messages. Experiential marketing best executed when it takes the ‘you are already there’ approach, knowing where your audience are already hanging out and engaging them there.
#3. Transform the space
Don’t be afraid to think outside the box with this concept. Use things like holidays and seasonality to your advantage. For example, you can use a holiday like Valentine’s day to transform something that typically a part of ‘daily routine’ like train station into pop-up date night environment.
Companies within the B2B sector can partner with the consumer focused business, like a restaurant or coffee shop to convert the space like advisory speed dating, where learning about your product or service becomes a fun, interactive and inviting experience.
#4. Seek out Brands to partner with
When you are looking to transform a space for an experience, it might not be the best idea to just show up and take over. Not only you will need permission nut also need to provide incentive, how is this partnership going to benefit the proprietors?
This is where co-branding comes in. Ensuring that you both stand to benefit from the partnership. Creating an experience together needs a strategic planning. When you start planning for your experience, do so with a partner in mind, of course, with a contingency plan. As you begin to determine what the experience will look like, think also about the co-brands that would complement and enhance the experience for participants, You should each bring different elements to the table, instead of duplicating each other’s efforts.
The same applies to people who you want to draw to the event. A co-brand that already shares your audience might not accomplish much. The goal here is to reach the audience that would be interested in your brand, that might otherwise be difficult to reach. And that goes for your partner as well, in that it should stand to benefit from exposure to your own audience.
#5. Teach people something
If it is pondering in your mind that what stopping people learning from your brand, it could simply be because they are not understanding your brand. 58% of customer experience experts says that simplifying products and processes should be a priority of business.
In addition to creating a valuable, teachable content, consider creating the same experience as well that helps your audience learn more about your products or services.
Facebook with its IQ Live Event did the same thing where the company used the data on how businesses use the platform to create real-life experiences and settings that brought the numbers to life.
The experience taught its attendees something, without a classroom or lecturer in sight. In fact, more than 90% of them said that the experience provided them with valuable insights on how to use Facebook for business.
If you are looking for any kind of help and assistance regarding experiential marketing, contact the Best Seo Company In Las Vegas.
More info: https://www.10seos.com/usa/las-vegas/top10
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