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In digital market, SEO Companies states that sitemaps come in two types – XML and HTML. Both of these sitemaps comprises different characteristics and different values for search engines.
HTML sitemaps are created for the shoppers guidance, whereas XML sitemaps are solely designed for the search engines crawlers so that they can index the web pages listed on a website. When it comes to SEO, each sitemap comprises different strengths and weaknesses. Thus, its quite essential to understand their role, when you are working out for your site’s SEO plans.
XML Sitemaps & SEO
XML stands for Extensible Markup Language, which is quite similar to HTML and can be defined by the same governing body. However, primarily XML is used for converting the machine information into readable form while the HTML files are used to mark up the text files with formatting and linking tags in order to form the base of website pages.
Sliding towards XML sitemap, it is a type of marked up with XML extension, making the search engines to consume the site’s information about listed URLs easily. When it comes to its access, search engines, and other crawlers can only access this file.
Considering the SEO perspective, XML sitemaps work as an invitation which a site sends to the search engine crawlers to crawl the listed URLs. Further, we have outlined the limitation associated with XML sitemaps:
For indexation, XML sitemaps don’t guarantee anything. These are just available to merely recommend the URLs you would like to index on the search engines.
The URLs listed in the XML sitemaps do not convey the link authority like an HTML link.
When it comes to ranking, XML sitemaps are not considered as a strong asset. When a search engine encounters for a URL, then it is likely to visit the XML sitemaps, but it is highly unlikely that the URL will improve the rank.
Ideally, XML sitemaps are generated with markup rules and pushed automatically live on the weekly basis without any sort of human intervention. However, when sitemaps need manual effort to update or post or to generate, they tend to become low on priorities.
HTML Sitemaps & SEO
Contrariwise, HTML sitemaps are used to treat as a standard aspect of a website. According to the companies in SEO Brisbane, these sitemaps were tended to be applied on the footer and comprises a range of web practices.
On the other hand, today HTML sitemaps stand nowhere but more than a spewing of the site’s links on header and footer. When it comes to the limitations of HTML sitemaps, they are limited in the ability to pass link authority since they are available as just a single page. But it doesn’t mean that HTML sitemaps comprise no value. They are valuable if:
Your site’s existing navigation is limited in the number of pages to which it can link with other pages.
Your existing navigation is inaccessible to the search engines.
Thus, we can say there is no harm if your site is having an HTML sitemap, since it serves as another form of internal linking and remember it will serve you the same amount of benefits. Just make sure that you are not placing too much priority on optimizing the HTML sitemaps.
The Concluding Words…
Thus, one can easily conclude that both HTML and XML sitemaps serve their purposes. But none of them can work as a single tactic that drives your SEO performance to a new level. Understanding the difference between them and the amount of value that each sitemap comprise can assist you in prioritizing the limited resources.
HTML sitemaps are created for the shoppers guidance, whereas XML sitemaps are solely designed for the search engines crawlers so that they can index the web pages listed on a website. When it comes to SEO, each sitemap comprises different strengths and weaknesses. Thus, its quite essential to understand their role, when you are working out for your site’s SEO plans.
XML Sitemaps & SEO
XML stands for Extensible Markup Language, which is quite similar to HTML and can be defined by the same governing body. However, primarily XML is used for converting the machine information into readable form while the HTML files are used to mark up the text files with formatting and linking tags in order to form the base of website pages.
Sliding towards XML sitemap, it is a type of marked up with XML extension, making the search engines to consume the site’s information about listed URLs easily. When it comes to its access, search engines, and other crawlers can only access this file.
Considering the SEO perspective, XML sitemaps work as an invitation which a site sends to the search engine crawlers to crawl the listed URLs. Further, we have outlined the limitation associated with XML sitemaps:
For indexation, XML sitemaps don’t guarantee anything. These are just available to merely recommend the URLs you would like to index on the search engines.
The URLs listed in the XML sitemaps do not convey the link authority like an HTML link.
When it comes to ranking, XML sitemaps are not considered as a strong asset. When a search engine encounters for a URL, then it is likely to visit the XML sitemaps, but it is highly unlikely that the URL will improve the rank.
Ideally, XML sitemaps are generated with markup rules and pushed automatically live on the weekly basis without any sort of human intervention. However, when sitemaps need manual effort to update or post or to generate, they tend to become low on priorities.
HTML Sitemaps & SEO
Contrariwise, HTML sitemaps are used to treat as a standard aspect of a website. According to the companies in SEO Brisbane, these sitemaps were tended to be applied on the footer and comprises a range of web practices.
On the other hand, today HTML sitemaps stand nowhere but more than a spewing of the site’s links on header and footer. When it comes to the limitations of HTML sitemaps, they are limited in the ability to pass link authority since they are available as just a single page. But it doesn’t mean that HTML sitemaps comprise no value. They are valuable if:
Your site’s existing navigation is limited in the number of pages to which it can link with other pages.
Your existing navigation is inaccessible to the search engines.
Thus, we can say there is no harm if your site is having an HTML sitemap, since it serves as another form of internal linking and remember it will serve you the same amount of benefits. Just make sure that you are not placing too much priority on optimizing the HTML sitemaps.
The Concluding Words…
Thus, one can easily conclude that both HTML and XML sitemaps serve their purposes. But none of them can work as a single tactic that drives your SEO performance to a new level. Understanding the difference between them and the amount of value that each sitemap comprise can assist you in prioritizing the limited resources.
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