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The most common problem faced by the maximum of the businessmen and SEO Company at the present time is regarding the conversion of their visitors into future clienteles. Conversion rate optimization is the major issue currently trending in the internet market.
However, it has also been noticed that many owners are not satisfied despite getting a high conversion rate for their website. But there is a valid reason for their dissatisfaction. The reason being their low conversion rate online in comparison to their offline rate. Whenever any individual their offline store, their conversion probability is higher. But when a visitor comes to their online store, they have a low conversion rate.
This is a big reality of the internet industry that most of the visitors simply leave your website without converting. But why this happens? When we tried to understand the difficult layers of this complex situation, we discovered various new aspects.
Let’s understand every detail in depth.
What is the basic problem with conversion optimization?
In the beginning, companies start conversion optimization with a lot of excitement. Most of the companies share common elements. They began with many innovative ideas for their website tests one of them being the idea of running tests on different website pages. But soon, they start running out of the ideas and then the real trouble begins. Eventually, the team starts losing interest and its motivation level turns down due to lack of available approaches.
Also, the conversion rate can be seen increasing in the beginning of the test in a linear fashion but soon it starts fading drastically.
The major factor responsible for all the difficulties is that human never follows any particular directions or methods for their activities. They work in the most random way possible. Also, the maximum of the time their behavior is unpredictable.
How to deal with this critical issue?
Since this is a very complicated task, it requires an approach to be followed in a very systematic manner because of the involvement of various elements related to humans.
After consulting various experienced experts and SEO Company, we have jotted down few points which could be very helpful in order to break to Double Digits Conversion Rates.
Let’s understand them to achieve your desired conversion rate:
1) Develop an identity for your website
An individual identity of any website creates a great impact on the mind of the audience. This identity generally gets affected with the design, copy and layout of your website. In place of just talking about the target market for your product and services, try to link them with any story or personal experience which sounds more interesting for the user.
Firstly, segregate your audience into different categories and develop your website focusing on their different requirements. You can actually generate different pages for them which are specifically concerned with their issues. This is an oversimplification of the identity creation process and its final product.
2) Add Traffic Sources
Observe for a period of minimum half a year to full year and notice the top traffic sources. Start with your top 10 traffic sources and develop a matrix for each of them. Evaluate each top landing page for each traffic source around the following areas:
• Type of information needed
• The top concerns
• Type of trigger words
• Headline
• Images
• distracting elements
3) Consider the Buying Stages
Not every visitor who lands on your website is prepared to make a purchase. Visitors come to your website in diverse buying points, and only a limited percentage comes on the action stage. The most common buying stages of a visitor are:
• Awareness stage
• Research stage
• Evaluating alternatives
• Action stage
• Post action
Make different types of strategies to convert the user at different stages.
4) Test your different scenarios
Never announce any changes to your website without testing them in reality. Also, keep in mind to avoid the following element while processing any kind of test:
1. Large and complex tests
2. Tests without a hypothesis
3. Polluted data
4. Quick fixes
5. Tests without marketing insights
Follow these simple and wise steps to make your conversion rate grow as per your vision.
However, it has also been noticed that many owners are not satisfied despite getting a high conversion rate for their website. But there is a valid reason for their dissatisfaction. The reason being their low conversion rate online in comparison to their offline rate. Whenever any individual their offline store, their conversion probability is higher. But when a visitor comes to their online store, they have a low conversion rate.
This is a big reality of the internet industry that most of the visitors simply leave your website without converting. But why this happens? When we tried to understand the difficult layers of this complex situation, we discovered various new aspects.
Let’s understand every detail in depth.
What is the basic problem with conversion optimization?
In the beginning, companies start conversion optimization with a lot of excitement. Most of the companies share common elements. They began with many innovative ideas for their website tests one of them being the idea of running tests on different website pages. But soon, they start running out of the ideas and then the real trouble begins. Eventually, the team starts losing interest and its motivation level turns down due to lack of available approaches.
Also, the conversion rate can be seen increasing in the beginning of the test in a linear fashion but soon it starts fading drastically.
The major factor responsible for all the difficulties is that human never follows any particular directions or methods for their activities. They work in the most random way possible. Also, the maximum of the time their behavior is unpredictable.
How to deal with this critical issue?
Since this is a very complicated task, it requires an approach to be followed in a very systematic manner because of the involvement of various elements related to humans.
After consulting various experienced experts and SEO Company, we have jotted down few points which could be very helpful in order to break to Double Digits Conversion Rates.
Let’s understand them to achieve your desired conversion rate:
1) Develop an identity for your website
An individual identity of any website creates a great impact on the mind of the audience. This identity generally gets affected with the design, copy and layout of your website. In place of just talking about the target market for your product and services, try to link them with any story or personal experience which sounds more interesting for the user.
Firstly, segregate your audience into different categories and develop your website focusing on their different requirements. You can actually generate different pages for them which are specifically concerned with their issues. This is an oversimplification of the identity creation process and its final product.
2) Add Traffic Sources
Observe for a period of minimum half a year to full year and notice the top traffic sources. Start with your top 10 traffic sources and develop a matrix for each of them. Evaluate each top landing page for each traffic source around the following areas:
• Type of information needed
• The top concerns
• Type of trigger words
• Headline
• Images
• distracting elements
3) Consider the Buying Stages
Not every visitor who lands on your website is prepared to make a purchase. Visitors come to your website in diverse buying points, and only a limited percentage comes on the action stage. The most common buying stages of a visitor are:
• Awareness stage
• Research stage
• Evaluating alternatives
• Action stage
• Post action
Make different types of strategies to convert the user at different stages.
4) Test your different scenarios
Never announce any changes to your website without testing them in reality. Also, keep in mind to avoid the following element while processing any kind of test:
1. Large and complex tests
2. Tests without a hypothesis
3. Polluted data
4. Quick fixes
5. Tests without marketing insights
Follow these simple and wise steps to make your conversion rate grow as per your vision.
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