05:17
Search Marketing is changing its trends rapidly and the search engine giant, Google is nowhere behind in giving new updates every now and then. According to SEO experts and Memphis SEO Company what you need is to remain updated with what is going on. Here are some of the latest updates by Google in search marketing and some other news from the online world:
PageRank will no more be visible:
Google has unfolded its latest change secretly, PageRank tool is removed from your browser if you were using it. Google was working towards removing PageRank from its toolbar. Although this feature is not completely eradicated as they will be using it internally.
Latest effects of removal of Right-Hand side ads by Google:
Removing right-hand ads is proving out successful as a whole for Google.
Google blogs are moving to a new domain:
Yes, that's right! Google is now moving its official blog to other domain make them visible separately and people can easily identify that they are reading an official Google blog. Google’s Webmaster trends analyst John Mueller has reported that now the blogs will be moved from blogspot.com to googleblog.com. All the redirects and links will work as they were before only the comments of Google+ on the blog have been reset.
Quick look on Google’s latest stats on mobile search strategy:
These stats were reported by Lisa Gevelber of Google:
App Indexing is not supported by all:
Latest studies have revealed that about 84% of websites provide their android apps and among them only 30% support app indexing. If we look into IOs apps then the figure is less. Only 19% of them implement app indexing.
This is the feature which websites are lacking and then gradually losing their ranking because deep linking helps Google to crawl the content of their site beyond the web.
Attention gap is widening between brand’s content and people:
It is assumed that the average brand publishes more than 2,000 pieces of content a year. This figure increased in 2015 by 35%.
But it is being seen that this rapid increase is just a waste as stated by Miami SEO Company, as people are not able to consume this much.
With this increase in the no. of contents the average interaction of people has decreased by 17%.
PageRank will no more be visible:
Google has unfolded its latest change secretly, PageRank tool is removed from your browser if you were using it. Google was working towards removing PageRank from its toolbar. Although this feature is not completely eradicated as they will be using it internally.
Latest effects of removal of Right-Hand side ads by Google:
- CPC (Cost per click) is decreased by 1%
- Ads placement on the top of the page is improved by 0.2.
- Click through rate is improved by one-tenth of a percent.
Removing right-hand ads is proving out successful as a whole for Google.
Google blogs are moving to a new domain:
Yes, that's right! Google is now moving its official blog to other domain make them visible separately and people can easily identify that they are reading an official Google blog. Google’s Webmaster trends analyst John Mueller has reported that now the blogs will be moved from blogspot.com to googleblog.com. All the redirects and links will work as they were before only the comments of Google+ on the blog have been reset.
Quick look on Google’s latest stats on mobile search strategy:
These stats were reported by Lisa Gevelber of Google:
- Google has unveiled that mobile makes up 88% of ‘near me’ searches, among all those mobile searches.
- The most popular mobile-centric searches for automobiles is for famous brands of cars like. Tesla, Maserati, and Audi.
- If we look in the jewelry section then the mobile searches are mostly for promise rings. These searches reach their peak mostly around holidays or Valentine's Day.
App Indexing is not supported by all:
Latest studies have revealed that about 84% of websites provide their android apps and among them only 30% support app indexing. If we look into IOs apps then the figure is less. Only 19% of them implement app indexing.
This is the feature which websites are lacking and then gradually losing their ranking because deep linking helps Google to crawl the content of their site beyond the web.
Attention gap is widening between brand’s content and people:
It is assumed that the average brand publishes more than 2,000 pieces of content a year. This figure increased in 2015 by 35%.
But it is being seen that this rapid increase is just a waste as stated by Miami SEO Company, as people are not able to consume this much.
With this increase in the no. of contents the average interaction of people has decreased by 17%.
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