Cool Concepts for Elevating your Landing Pages for Phone Calls

What you think? Is your landing page is ready to get people calling? Well, this is the area where you must perform optimization as suggested by SEO Consultant Sydney.

As per the New Voice Media, 75% of consumers say a phone call is the fastest approach to get responses. In addition, phone calls have 30 to 50 % conversion rates, which is great than the number of clicks.

Due to the people who are increasingly searching for and connecting to the businesses using mobile phones, the optimization for phone calls is becoming more important aspect.

Here we have outlined six concepts that you can adapt in order to make your landing page phone friendly.

1. Click to Call

These days, many people use services like Skype or they access their mobile phones to browse the web. According to a recent study, it has found that this fact will have a serious impact on how people will give the response to your landing pages.

In addition, it was unveiled that the buttons for click to call are extremely engaging, in fact, 70% of mobile search users get to engage with click to call buttons. Although most of the browsers recognize the phone numbers and make it clickable, it seems always a good idea to depend on that and add a code to the page.

2. Include a Call Back Widget

The appointed call-back widget works by asking the user for their phone numbers so that the company representative will call back. Although, one should not stick to this option only, with a call back widget a user can quickly hear back from the company without even going through the options of phone connection.

3. Show a Clear Call to Action

There is nothing as important as effective CTA for driving engagement on your website. You can simply ask your customers – what you want, and it surely works. Many companies just add a basic CTA on their landing pages, which comprises the calling details and clearly shows the message which asks the customers to make a call.

4. Do Consider your Customers’ Screen Size

As per the results of a recent study by Crazy Egg, it has been observed that having multiple CTAs along with a phone number has improved the call rate by a noteworthy amount. But that was only for desktops. And when the same practice was applied on mobile page, the resulting effect was just opposite.

When it comes to CTAs, it is important to customize your strategy. Various screen sizes and adaptive designs might not be the best for this sort of landing pages.

5. It should be Subtle, but Make it Visible too

You should keep in mind that no one who is visiting on your landing page, will have any problem in finding the contact information. Its your responsibility to draw your customers’ attention to it. Also, make sure that it blends with the web page’s design, looks good and stand out well.

6. Try a Vanity Number

Vanity numbers are those numbers that make up a word, phrase or name. What so interesting about vanity numbers? As per the industry experts, Vanity numbers had 75.4% higher recall rate than non-vanity numbers. It is probably because it stuck into the mind faster and more easily. Experts in SEO Perth company follows the same practice.

If you have any other idea about phone call optimization, then leave your thoughts in the comments section below!

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