The last major On The Page group in the list of
success factors is site architecture. The collective work of all success
factors, bring the best output for SEO.
The right site structure can help your SEO
efforts flourish while the wrong one will blemish them.
1. Site Architecture Crawl:-
Like a big compilation of knowledge or more like
an enormous book, search engine copies your pages storing them in indexes.
Whenever a user searches, search engine flips pages just like the pages of
book, and pick out all the relevant and best answers of the query, which it
thinks to be displayed first.
Now, to be in the top displayed results, first is
to come in that enormous collection and then to be crawled. Search engines
crawl web sites, going from one page to another, incredibly quickly, and acting
like hyperactive speed readers.
Each site is given a crawl budget, counted as an
approximate amount of time or pages unto which a search engine will crawl each
day. This budget based on the relative trust and authority of the web page.
Larger sites may seek to improve their crawl efficiency to ensure that the
‘right’ pages are being crawled more often.
Remember, “search engine friendly design” is also
“human friendly design!”
2. Architecture
Duplication:-
When a search engine flips the pages of that
gigantic book, page after pages; it may look like somewhat same content. This
raises the difficulty to figure out the pages for a given search, out of those
several pages. This makes the book, messy.
It gets worse when people actively associated to
different versions of same page. The links, which are a measure of trust and
authority, abruptly get split, among those versions. The result is, inaccurate
and lower perception of the users, assign that page. That’s why
canonicalization is so important.
There are a number of different ways which bring
duplicate versions of a page to crawl into existence.
3. Site Architecture
Speed:-
Everything, everyone wants to be fast. Speed
matters, speed up your site! Both human and SEO will appreciate it. Since the
speedy sites will get a bit high rank than slower sites. No one want to waste
their time to wait for buffering, they will prefer to refer something fast to
be showed and to access. People never use slow sites.
However, blistering fast site isn’t guaranteed to
ride the top of search results. But speed can reinforce other factors and may
actually improve others. We’re an impatient bunch of folks these days. So,
engagement and conversion on a site, may progress based on a speedy load time.
4. URLs:-
Some thinks that URLs are not so important factor
but it the URL not important, why do search engine pays so much attention to
it?
If it matters and make sense then what’s
occluding you from having a descriptive URL. It is very easily notable that all
major search engines have moved the URL up just under the title in their search
listings. And structured data can be used to transform the URL into a
breadcrumb, giving users more ways to navigate to a site directly from a search
result.
Since, various research reports shows that users
are more likely to select pages with short, descriptive URLs over other pages
in search results list. Having the words you want to be found for within your
domain name or page URLs can help your ranking prospects.
Rankings
& Reviews of Top 10 Seo
Companies
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