Site Architecture SEO Success Factors

The last major On The Page group in the list of success factors is site architecture. The collective work of all success factors, bring the best output for SEO.

The right site structure can help your SEO efforts flourish while the wrong one will blemish them.

1.       Site Architecture Crawl:-

Like a big compilation of knowledge or more like an enormous book, search engine copies your pages storing them in indexes. Whenever a user searches, search engine flips pages just like the pages of book, and pick out all the relevant and best answers of the query, which it thinks to be displayed first. 

Now, to be in the top displayed results, first is to come in that enormous collection and then to be crawled. Search engines crawl web sites, going from one page to another, incredibly quickly, and acting like hyperactive speed readers. 

Each site is given a crawl budget, counted as an approximate amount of time or pages unto which a search engine will crawl each day. This budget based on the relative trust and authority of the web page. Larger sites may seek to improve their crawl efficiency to ensure that the ‘right’ pages are being crawled more often.

Remember, “search engine friendly design” is also “human friendly design!”

2.       Architecture Duplication:-

When a search engine flips the pages of that gigantic book, page after pages; it may look like somewhat same content. This raises the difficulty to figure out the pages for a given search, out of those several pages. This makes the book, messy.

It gets worse when people actively associated to different versions of same page. The links, which are a measure of trust and authority, abruptly get split, among those versions. The result is, inaccurate and lower perception of the users, assign that page. That’s why canonicalization is so important.

There are a number of different ways which bring duplicate versions of a page to crawl into existence.

3.        Site Architecture Speed:-

Everything, everyone wants to be fast. Speed matters, speed up your site! Both human and SEO will appreciate it. Since the speedy sites will get a bit high rank than slower sites. No one want to waste their time to wait for buffering, they will prefer to refer something fast to be showed and to access. People never use slow sites.

However, blistering fast site isn’t guaranteed to ride the top of search results. But speed can reinforce other factors and may actually improve others. We’re an impatient bunch of folks these days. So, engagement and conversion on a site, may progress based on a speedy load time.

4.       URLs:-

Some thinks that URLs are not so important factor but it the URL not important, why do search engine pays so much attention to it?

If it matters and make sense then what’s occluding you from having a descriptive URL. It is very easily notable that all major search engines have moved the URL up just under the title in their search listings. And structured data can be used to transform the URL into a breadcrumb, giving users more ways to navigate to a site directly from a search result.

Since, various research reports shows that users are more likely to select pages with short, descriptive URLs over other pages in search results list. Having the words you want to be found for within your domain name or page URLs can help your ranking prospects. 

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