Link Building - Avoid These Dreadful Mistakes

SEO strategies have been ever changing as Google and other search engines always keep on updating their search algorithms. Google has always focused on the intentions of the users while updating its algorithm. The search criteria are now based on predicting human behavior and what they want to search actually. One of the great updates includes the importance of backlinks. Backlinks have proved to be important in directing a lot of useful traffic to your sites.  Hence, even a slight mistake can result in disastrous consequences as these backlinks have entrenched themselves completely into SEO strategies.

If your traffic is struggling and you are not sure that what is the reason behind this, you can always hire any SEO firm which is trustworthy. Go through SEO company review of individual firms to choose the best. But make sure that whichever company you approach provides you authentic services.

You can go through these critical mistakes which most of the business owners commit and land into disastrous situations. Find out if you are also doing the same. If yes, then change your strategies to be on the safer side.

Your homepage is the home to a lot of links: Every site owner wants that some of the links should refer back to his or her homepage as it helps in making their site more crawlable and rank better. What happens is that just about every one of a website’s links directs you back to landing pages. This leads to a very shallow ranking of your website.

Hence to avoid this problem it’s recommended to spread your links equally all over your site so that users don’t have to search around the whole page to find out what they are actually looking for. This strategy is really good at building trust with your users and creating an overall, perfect user experience.

A common experience states that the user should get relevant content within three clicks. If it is more than that then they will start losing interest and this will lead you to lose a lot of traffic.

Spreading these relevant links all across the site will help you to make it more crawlable and will give your site more link juice. It will help you a lot in attracting maximum users and eventually improves your ranking. This strategy will also make your links look less like a spam.

Efforts diminish once we get good results: This is a human tendency that once we start getting better results we take that thing for granted. This tendency might help you anywhere but not in SEO. SEO is not static. It needs dynamic efforts every time. As the search engines keep on updating their strategies hence efforts should also not fade.

Website owners have this concept in mind that once they occupy the top results they will remain there without any further efforts. But this is not true, these results can change anytime and website owners should not stop their efforts. Keep up the building of links and your efforts should not diminish when it comes to creating interesting and informative content that will attract backlinks. You should not forget to go through regular site audits. This continuous series of efforts will not only help ensure that you keep on achieving favorable rankings, but will also make your position strong in the search engine results.

If you ignore these continuous efforts, it will not affect you instantly but slowly your competitors will take over you and this will lower your ranking when Google releases any new updates.

Forgetting your own brand: It is good if you hire any SEO company to work for you. They will suggest you a relevant list of keywords which they think should be used as anchor text. You will use them surely. But what about your own brand? If you do not use your own brand name on any link then it is a wasted opportunity. Make sure that whatever brand name or URLs you use in your content should sound natural. If anywhere is sounds fake then it will be considered as spam.

So ensure that you attach natural links with your brand name to boost your website traffic. Your content should not sound unnatural.

Your content irrelevant: Google or any other search engine has always focused towards providing high-quality content to their users. These search engines result in those websites which contain original and relevant content. This concept is mostly overlooked by many website owners.

Any best SEO company review checks, that firm should not commit these mistakes. When sites take advantage of mass backlink services they get a good boost in ranking initially, but when users arrive at their site and do not get relevant content, negatively affects their bounce rate. Beyond this, irrelevant content will do nothing for a natural link building profile.

So, distributing your links uniformly all over the website, staying active and keeping the links relevant are the most important tactics to tackle the changing SEO world.

Using Black hat techniques can benefit you for some time but gradually you will land into trouble. So, avoid these drastic mistakes and make your website rank on top.