Wednesday, 30 November 2016

This time around we will be going back to the roots of the whole process of search engine optimizaton and take a look at the process from where it starts. We will see what crawlers exactly are, how they operate and how the best Search engine boosting experts work through listings for best SEO Services Company In Waterford

What is a search engine?

As per their functionality, the main profile of such a site is to help users find the most relevant results to any keyword related search they do. As there are literally millions of searches processed on a daily basis these sites must ensure they work with maximum speed and absolute accuracy in finding the best possible results.  That’s exaxtly where crawlers come in the picture. Today, as we all are aware the largest ever of such site is Google. Other less relevant ones include Bing and the once huge Yahoo. 

What are crawlers?

Also called spiders, these are the tiny pre-programmed bots, which have the task to search and index pages according to what they find. While back in the day this process was very easy and largely unregulated, today the bots move along very complex algoryhthms which are only known fully by their developers. What we do know from an optimization point of view is the following: 

•    The websites need to have their content quality, quantity and proper relation to the keyword in question.
•    The structure of the website must be done in a way to enable quick and effortless indexing. This means well built-up titles, URLs, no duplicates, no erroneous pages on the site.
•    If the crawler senses any errors or discrepancy, it will likely leave without finishing the indexing which is very bad, rankingswise. Google can take away rankings, or specific keywords if the website or a page is not accessible for whatever reasons.
•    Lesser known fact: the base of crawlers work is still based on a page’s relevance and popularity.

Crawlers go alongside URLs ( that’s why keyword in title is so essential) and once they get in, they will include all their findings in form of a specific code, that will be sent in one of the huge databases, which will eventually decode them and use them as a base to specific ranking. 

What are databases?

These are the facilities where all the data of billions and billions of websites, pages, URLs is stored. Databases are physical facilities everywhere in the area of United States, often kept as a secret which are in fact huge, because they need to ensure the maximum performance at all times. The fact that our search results come up sometimes less than in a second is the result of the extremely quick database performances.
All in all, this is where the whole process starts, which ends up with a website receiving a ranking. Listings for best SEO Services Company In Waterford can help you in finding highly experiended SEO companies who can help you with more information and assist with the whole process too. 

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