04:29
You wrote the best article till date.
But your audience does not think the same.
Tragedy.
What even worse than the situation is you do not have an answer to the question ‘why’.
Do not blame the industry because there are many boring industries which are rocking the content marketing. The reason behind all the fuss is; your writing has become boring. You are not providing something useful to your audience. You are writing about the same thing that you wrote last month. You are not giving something that is not already present on the internet.
You need to look closer at the data and find out whether there is such a problem with you or not. The best SEO Companies say that the insightful analytics data can be pretty helpful to you in spotting the issues. So, let us see what are the symptoms of your degrading performances.
#1. Increased bounces
If you are getting the traffic at your website and it is bouncing off with the speed of light, you have got a problem.
People are not even considering reading the full article and that reflects that the content is not worth reading. It is not what they expected from you. Check which pages are making people bounce off. Get those pages under the review and find ways to improve them.
#2. Less or no meaningful engagement
Comments show the utility of the article. ‘Nice read’ comment cannot be count as a meaning engagement, although, every comment matters. If you are posting the articles on a daily basis and still not getting the conversations in the comment, it is a clear sign that something is not right. You have to put your best in the article and make it more interesting by the use of correct words and a background story.
#3. No shares
When people read an article and like it, they share it with others because they want to tell them what they are reading. They also want to share the good things with the friends. If they are doing that, either you are writing so well that the audience want to keep the treasure to themselves or you are writing something not worth sharing. To increase the shares, you need to improve your writing, ideas, voice, and marketing strategies.
#4. Even social media is not working
Low engagement on the blog is tolerable as far as you are getting appreciated on social media. If the social media is the same story for you, you need to seriously reconsider what you are offering to the audience. The audience wants to be a part of a bigger community. They like to follow the crowd. Getting the social media share is easy but if it is not for you, you have to improve the quality of your work.
#5. Unfollows: the nightmare
You are so boring that your audience no more wants to hear from you. A real nightmare for any writer who works hard in coming up with a unique idea that echoes the success. Something is wrong because the audience is always right. Getting high subscriptions all together means you made some mistake and audience are not liking that.
#6. The falling traffic curve
The writers aspire to grow the traffic with each day. Even the constant traffic graph is not satisfactory. As such, if your traffic starts to decrease (not because of the seasonal variation), be alert. A slight decrease may be an indication of possible upcoming disaster. The numbers are always true and to know more about that, you can see the traffic metrics to break down the traffic from the different digital channels.
The data would not give you the solutions. You have to think creatively and analytically to come up with a better strategy to fight the odds. If you are unable to get the answers, go online, get the SEO Companies list and find one local to your area. They have years of experience in dealing with these things.
Are you also suffering from such issues? What are you doing for that? Please share your story with us. Comment below to let us know.
But your audience does not think the same.
Tragedy.
What even worse than the situation is you do not have an answer to the question ‘why’.
Do not blame the industry because there are many boring industries which are rocking the content marketing. The reason behind all the fuss is; your writing has become boring. You are not providing something useful to your audience. You are writing about the same thing that you wrote last month. You are not giving something that is not already present on the internet.
You need to look closer at the data and find out whether there is such a problem with you or not. The best SEO Companies say that the insightful analytics data can be pretty helpful to you in spotting the issues. So, let us see what are the symptoms of your degrading performances.
#1. Increased bounces
If you are getting the traffic at your website and it is bouncing off with the speed of light, you have got a problem.
People are not even considering reading the full article and that reflects that the content is not worth reading. It is not what they expected from you. Check which pages are making people bounce off. Get those pages under the review and find ways to improve them.
#2. Less or no meaningful engagement
Comments show the utility of the article. ‘Nice read’ comment cannot be count as a meaning engagement, although, every comment matters. If you are posting the articles on a daily basis and still not getting the conversations in the comment, it is a clear sign that something is not right. You have to put your best in the article and make it more interesting by the use of correct words and a background story.
#3. No shares
When people read an article and like it, they share it with others because they want to tell them what they are reading. They also want to share the good things with the friends. If they are doing that, either you are writing so well that the audience want to keep the treasure to themselves or you are writing something not worth sharing. To increase the shares, you need to improve your writing, ideas, voice, and marketing strategies.
#4. Even social media is not working
Low engagement on the blog is tolerable as far as you are getting appreciated on social media. If the social media is the same story for you, you need to seriously reconsider what you are offering to the audience. The audience wants to be a part of a bigger community. They like to follow the crowd. Getting the social media share is easy but if it is not for you, you have to improve the quality of your work.
#5. Unfollows: the nightmare
You are so boring that your audience no more wants to hear from you. A real nightmare for any writer who works hard in coming up with a unique idea that echoes the success. Something is wrong because the audience is always right. Getting high subscriptions all together means you made some mistake and audience are not liking that.
#6. The falling traffic curve
The writers aspire to grow the traffic with each day. Even the constant traffic graph is not satisfactory. As such, if your traffic starts to decrease (not because of the seasonal variation), be alert. A slight decrease may be an indication of possible upcoming disaster. The numbers are always true and to know more about that, you can see the traffic metrics to break down the traffic from the different digital channels.
The data would not give you the solutions. You have to think creatively and analytically to come up with a better strategy to fight the odds. If you are unable to get the answers, go online, get the SEO Companies list and find one local to your area. They have years of experience in dealing with these things.
Are you also suffering from such issues? What are you doing for that? Please share your story with us. Comment below to let us know.
0 comments:
Post a Comment