04:55
And you are sold.
You are not unfamiliar with the importance of emails for the lead acquisition. When your email reaches to spam of your customer, he may unspam it but if it reaches to the spam folder of a stranger, he would never open it. It is necessary that your emails reach to the Primary Inbox to get the attention of the leads.
When you talk about email marketing with your Nashville SEO firm, they will not tell you it would be effective, the first thing that they will tell you is that it would reach to the inbox and not spam. Well, it should because you spend hours in planning the email campaign, drafting the right messages, right fonts and colors, and the right CTA. When you put so many efforts in this task, if the results are not as expected, it gives you a little heartache. You do not want your resources to go down the drain.
There are three parts of the email deliverability.
#1. Identification
Let us rewind the time and go back to the world when we used to send the letters and mails. We would write our name first to send the message so that the person receiving it could recognize it too. There are some signs of identification in the online world too. These are SPF Sender Policy Framework, DKIM DomainKeys Identified Mail, and DMARC Domain-Based Message Authentication, Reporting, and Conformance. They tell the network that you are an existing brand and your emails are safe to be delivered further.
#2. Trust symbols
Every internet service provider would give you the scores based on the interactions and responses that you provide to your audience. If you are using the emails to generate a positive image for yourselves, your emails will never get stuck to the spam folder. Start by sending the relevant emails to the subscribers to boost your reputation in the eyes of the ISPs.
#3. Content
At the last, your messages matter the most. It is important that you deliver the useful and relevant messages to the people and not the click baits. The email should provide a great user experience and give a reason to the leads to open it for the right reasons.
If you do not have an identity and you do not provide the right message to the audience, your email may not be delivered at all or worst; it may rot in the spam folder.
What you should be doing
# Keep your email list updated and remove the subscribers who have not responded to your emails since a long time. If you keep sending the emails to the uninterested person and he keeps on deleting it without reading, the ISP would think that you are invading the privacy of the user and may block you or spam you. You should provide the users an option to unsubscribe easily. This way, you will have a list of the people who are genuinely interested in your products and services.
# Add more relevancy to your emails. Do not automate the same message to every subscriber. Invest in better retargeting campaigns. Try and test the emails that bring the maximum ROI at each stage of the sales funnel. Send the email only when you actually have something useful to say.
Orlando SEO says that the email marketing is the best thing if you are able to conquer it with the right techniques. It is a medium which helps you to get the visibility and engagement from the audience. That is why they always promise that the emails will reach to the inbox only.
If you want to say something or ask a question, drop a comment below.
You are not unfamiliar with the importance of emails for the lead acquisition. When your email reaches to spam of your customer, he may unspam it but if it reaches to the spam folder of a stranger, he would never open it. It is necessary that your emails reach to the Primary Inbox to get the attention of the leads.
When you talk about email marketing with your Nashville SEO firm, they will not tell you it would be effective, the first thing that they will tell you is that it would reach to the inbox and not spam. Well, it should because you spend hours in planning the email campaign, drafting the right messages, right fonts and colors, and the right CTA. When you put so many efforts in this task, if the results are not as expected, it gives you a little heartache. You do not want your resources to go down the drain.
There are three parts of the email deliverability.
#1. Identification
Let us rewind the time and go back to the world when we used to send the letters and mails. We would write our name first to send the message so that the person receiving it could recognize it too. There are some signs of identification in the online world too. These are SPF Sender Policy Framework, DKIM DomainKeys Identified Mail, and DMARC Domain-Based Message Authentication, Reporting, and Conformance. They tell the network that you are an existing brand and your emails are safe to be delivered further.
#2. Trust symbols
Every internet service provider would give you the scores based on the interactions and responses that you provide to your audience. If you are using the emails to generate a positive image for yourselves, your emails will never get stuck to the spam folder. Start by sending the relevant emails to the subscribers to boost your reputation in the eyes of the ISPs.
#3. Content
At the last, your messages matter the most. It is important that you deliver the useful and relevant messages to the people and not the click baits. The email should provide a great user experience and give a reason to the leads to open it for the right reasons.
If you do not have an identity and you do not provide the right message to the audience, your email may not be delivered at all or worst; it may rot in the spam folder.
What you should be doing
# Keep your email list updated and remove the subscribers who have not responded to your emails since a long time. If you keep sending the emails to the uninterested person and he keeps on deleting it without reading, the ISP would think that you are invading the privacy of the user and may block you or spam you. You should provide the users an option to unsubscribe easily. This way, you will have a list of the people who are genuinely interested in your products and services.
# Add more relevancy to your emails. Do not automate the same message to every subscriber. Invest in better retargeting campaigns. Try and test the emails that bring the maximum ROI at each stage of the sales funnel. Send the email only when you actually have something useful to say.
Orlando SEO says that the email marketing is the best thing if you are able to conquer it with the right techniques. It is a medium which helps you to get the visibility and engagement from the audience. That is why they always promise that the emails will reach to the inbox only.
If you want to say something or ask a question, drop a comment below.
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