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Landing Pages are nothing but the web page your user lands at. It means that a user can come from anywhere either directly on your homepage or contact us page. Whatever page they land on, is said to be the landing page for that particular user. ‘Landing pages’ are important for the success and growth of your digital marketing and promotional campaigns. The landing pages have the power that caters to the user’s behaviour and convinces them to take some actions on the website.
According to the statistics of the top 10 SEO agencies, landing pages are proven platform to raise the conversions of most of the brands at a high percentage. These stats prove that there are a lot of companies in the SEO company directory that have got better results by just making small changes in their call-to-action text or in the content that is already there on the landing page.
There are a lot of companies that are having brilliant and appealing landing pages but they fail in getting desired results. If your company is also one of them, then make sure that you avoid these little mistakes and make bit changes in your content to achieve desired results.
Making false assumptions
There are a lot of companies that predicts in advance that no audience is going to read the long posts of information that is provided by the business entity because they do not have a plethora of time. And because of this prediction, they turn up writing short posts for their website. The short posts sometimes lack detailed information and include only a basic information about the related topic. Though this assumption is partly true to the point that the audience are having a shortage of time but, still it doesn’t mean that they’ll not read your posts. Business entrepreneurs are always ready to go through the posts that are informative and valuable for their business. To the point information is good, but, to make your audience satisfied, you should provide them with enough content otherwise they’ll move to the next page.
Taking inspiration from companies like LinkedIn, Twitter etc.
It is good if you follow the companies like Twitter or LinkedIn to grow your business. Taking inspirations from these big brands helps you a lot in enhancing your learning experience. But, following them rigidly is not going to help you because the content of two to three lines on the landing pages of Twitter or LinkedIn can work well for them because they are well-known entities that people follow consistently. But, for you, it is compulsory to write innovative content for your users that can directly resonate with them.
Not investing enough time in writing headlines
Content experts and bloggers always suggest focusing on headlines because it is the main thing that is going to drive traffic to your website and also helps in increasing conversion rates. Some content creators think that headline is just the topic to the content, they actually forget that writing clickable headlines can rapidly increase your conversion rates and results in the success and growth of business enterprises. The headline should not be emotional always, but it should be something that can explain the main crux about the products or services you offer. Consider doing some experiments with the headlines to evaluate the change in conversion rates.
According to the statistics of the top 10 SEO agencies, landing pages are proven platform to raise the conversions of most of the brands at a high percentage. These stats prove that there are a lot of companies in the SEO company directory that have got better results by just making small changes in their call-to-action text or in the content that is already there on the landing page.
There are a lot of companies that are having brilliant and appealing landing pages but they fail in getting desired results. If your company is also one of them, then make sure that you avoid these little mistakes and make bit changes in your content to achieve desired results.
Making false assumptions
There are a lot of companies that predicts in advance that no audience is going to read the long posts of information that is provided by the business entity because they do not have a plethora of time. And because of this prediction, they turn up writing short posts for their website. The short posts sometimes lack detailed information and include only a basic information about the related topic. Though this assumption is partly true to the point that the audience are having a shortage of time but, still it doesn’t mean that they’ll not read your posts. Business entrepreneurs are always ready to go through the posts that are informative and valuable for their business. To the point information is good, but, to make your audience satisfied, you should provide them with enough content otherwise they’ll move to the next page.
Taking inspiration from companies like LinkedIn, Twitter etc.
It is good if you follow the companies like Twitter or LinkedIn to grow your business. Taking inspirations from these big brands helps you a lot in enhancing your learning experience. But, following them rigidly is not going to help you because the content of two to three lines on the landing pages of Twitter or LinkedIn can work well for them because they are well-known entities that people follow consistently. But, for you, it is compulsory to write innovative content for your users that can directly resonate with them.
Not investing enough time in writing headlines
Content experts and bloggers always suggest focusing on headlines because it is the main thing that is going to drive traffic to your website and also helps in increasing conversion rates. Some content creators think that headline is just the topic to the content, they actually forget that writing clickable headlines can rapidly increase your conversion rates and results in the success and growth of business enterprises. The headline should not be emotional always, but it should be something that can explain the main crux about the products or services you offer. Consider doing some experiments with the headlines to evaluate the change in conversion rates.
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