Wednesday, 23 August 2017

Acquiring backlinks have always been and will remain the most essential part of Search Engine Optimization strategies. Google always uses links to determine the quality, popularity and where to the rank of the content. Its being a long time since Google is using the same strategies. However, the studies suggests that not all the backlinks hold the equal value.

Quality of the links are more important

Modern day SEO suggests to acquire the backlink only with those soye which have higher URL ratings. And when you pick such a website for building links, never forget to view the DA, rating and many other strategies that you usually follows to rank the sites for link acquisition on your websites.

Google uses backlinks to determine the popularity of the site

Backlinks are quite and easy and simple concept. Google uses backlinks to determine how popular a website is. Few years ago, when the Internet was launched, if you are using any information or data from the website then you will have to necessarily source that specific information. And from those days, Google has never changes its factor to provide the ranking because this is an easy way to determine the quality as well as popularity of the site.

But the thing is most of the SEOs and digital marketers don't implement the proper tactics to get the high-quality links on their website.

Acquiring many links together won't work for your site

When anyone gets into the industry, what they learn is to get more and more SEO strategies for their site. There they learn about various best Link Building Software. However, many SEO experts and Marketers believed a simple formula of acquiring links on their website, that is:

Perfect Content + Value + Outreach = Links

Though, perfect content and outreach can be achieved a bit easily but what is most challenging is the value part. While creating a content, make sure to ask yourself that why should you post infographic? Will this strategies make your blog more appealing to the users? Will it provide value to your readers?

Editorial content or Guest Blogging

Guest Blogging or often called as editorial content, is undoubtedly longest but still, the best way to acquire high quality link for your website. In guest blogging, you have to write the content for some other publications and that publication will post your blogs, thoughts and views in front the audience and share them on the social media platforms. Best Content Distribution strategies not only helps you build your brand popular but also allows you to acquire the high quality backlinks on your site.

In addition with this, what else you can do is to ask your audience to provide the feedback. If people are giving positive feedback for your post, you can consider to write the similar content and if they are providing negative feedback, make the best practice to turn those negative comments into the positive one.

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