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Cornerstone articles are the most important articles that are of great value for your business. Such articles are capable enough to drive high rankings in search engines for the business website. The cornerstone articles are also termed as foundation or keystone articles that are explainers and a long form of content that is created after combining insights of different blog posts. Still, there are a lot of SEO companies that even do not know about the importance of content for a website. For website ranking companies, content plays a significant role and they do really well in search engines. For instance, featured content helps a brand to get high ranking in the search engine results.
Here are listed some key tips that’ll help you determine what your cornerstone articles are and how you can optimize them to stay away from the competitive crowd. Let’s have a look at the following tactics:
Think about the keywords
Jot down the essential keywords that you want your website to rank for. The keywords your jot down should be the ones your audience frequently search for because if you want ranking for the keywords that no one searches even then all your time effort and other investment goes waste i.e. becomes useless. The cornerstone article of your brand should be optimized for the most targeted or frequently searched keyword you’re aiming to rank for.
Choose the best post
You are advised to go through all your past posts and come up with the one that is more closer to the keyword you’re aiming to rank for. The post should cater to the most competitive keyword from your list. The post you think is the best from each and every aspect is the only one that can be termed as ‘cornerstone article’. Optimize such an article well enough so as to drive high search engine rankings for it. Ensure that the post is capable enough to be honoured with the phrase ‘cornerstone article’.
Rewrite it
Consider rewriting this article to make it awesome and SEO friendly. Go through it and ensure that it is up to date. Not once, check the article twice or thrice to ensure that it is written perfectly and it covers all the articles that are relevant and important to that particular topic. Also, make sure that the article is easy to read and understand and it should also be of a longer length as compared to regular articles. Focus on readability over anything else.
Optimize your other post on the long tail variants
As soon as you end up selecting the cornerstone article of your brand, make sure that you put it all necessary efforts to optimize it not only for the web but also for the mobile devices. Make sure that you optimize the content for long tail variants or the most focused keyword so as to ensure its reach among the maximum number of people. The well-optimized content has increased chances of getting higher rankings in the search engines. The longer the keyword will be, the more are the chances of getting a better place in the search engine results.
Linking from those tails to your head
The biggest reason for choosing this approach is that you do not want to compete with your own articles. Thus, make sure that you identify the most important and the cornerstone article of your brand and let Google know about it. For this, you can consider linking all your long tail keyword articles to your cornerstone article. Doing this will help you get high rankings for your cornerstone article easily in search engine result pages.
Here are listed some key tips that’ll help you determine what your cornerstone articles are and how you can optimize them to stay away from the competitive crowd. Let’s have a look at the following tactics:
Think about the keywords
Jot down the essential keywords that you want your website to rank for. The keywords your jot down should be the ones your audience frequently search for because if you want ranking for the keywords that no one searches even then all your time effort and other investment goes waste i.e. becomes useless. The cornerstone article of your brand should be optimized for the most targeted or frequently searched keyword you’re aiming to rank for.
Choose the best post
You are advised to go through all your past posts and come up with the one that is more closer to the keyword you’re aiming to rank for. The post should cater to the most competitive keyword from your list. The post you think is the best from each and every aspect is the only one that can be termed as ‘cornerstone article’. Optimize such an article well enough so as to drive high search engine rankings for it. Ensure that the post is capable enough to be honoured with the phrase ‘cornerstone article’.
Rewrite it
Consider rewriting this article to make it awesome and SEO friendly. Go through it and ensure that it is up to date. Not once, check the article twice or thrice to ensure that it is written perfectly and it covers all the articles that are relevant and important to that particular topic. Also, make sure that the article is easy to read and understand and it should also be of a longer length as compared to regular articles. Focus on readability over anything else.
Optimize your other post on the long tail variants
As soon as you end up selecting the cornerstone article of your brand, make sure that you put it all necessary efforts to optimize it not only for the web but also for the mobile devices. Make sure that you optimize the content for long tail variants or the most focused keyword so as to ensure its reach among the maximum number of people. The well-optimized content has increased chances of getting higher rankings in the search engines. The longer the keyword will be, the more are the chances of getting a better place in the search engine results.
Linking from those tails to your head
The biggest reason for choosing this approach is that you do not want to compete with your own articles. Thus, make sure that you identify the most important and the cornerstone article of your brand and let Google know about it. For this, you can consider linking all your long tail keyword articles to your cornerstone article. Doing this will help you get high rankings for your cornerstone article easily in search engine result pages.
More Info: top 10 seo companies
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