With These Awe-inspiring Approaches Big Brands Hold Their Customers

It is always good to have a new customer at your door, but don’t you think it is even better to have your old customers coming back to you once and over again ? It certainly is. If you have customers who keep coming back, you can be sure of the conclusion that is a greater ROI. Some people find it better to have new customers every now and then, but that is just good for the sake of imagining. However, if you can easily hold on to your already existing customers, that is going to prove out to be the best for you. The SEO services providers shares that you just need to make your prospects believe that you are recognized for prioritizing Personalization, and Convenience.

Below are a few approaches which have been demonstrated by big brands for customer retention:

STARBUCKS: Accessibility Is Essential – Today, everyone is busy with their personal and professional lives and nobody has got the time to waste it on things which hold minute importance, for example Coffee. Focusing on innovative marketing techniques has become the need of the hour. Starbucks is that coffee giant who is seen growing with each passing year with his innovative techniques and is thus loved by people. They have always come up with something new and alluring, for instance they focused on the smells and sounds in the shop, which can make people feel refreshed and captivated. The most innovative approach that they came up with is the Mobile Order And Pay Feature. People became overjoyed with this feature because it has started saving their time. They can now easily place their order even when they are away from the shop and as soon as they reach the shop, their order is ready. Therefore, it is very important to get acquainted with the requirements of your customers.

APPLE: Draw Out A Line Between You And Your Opposition- Apple started a very interesting campaign some time back,  “Mac vs PC”. This campaign gave birth to a lot of controversy and people became sure that what is exactly good to buy. The market was successfully divided and Apple could make out their customers who would only go for Apple products no matter what. Remaining truthful regarding your brand shows the uprightness of your brand and attracts people more towards it.  If you want your brand to stay high up in the market, making a little effort is necessary. Do not fear a little controversy, if you are looking forward to follow this approach.

AMAZON PRIME: Subcriptions For A Better Experience- If we talk about a business model like Amazon, it is not a very usual approach that they started off with. They came up with the subscriptions that can benefit the customers in the form of a faster delivery of their products. Initially they sticked to only this much, but very soon they started adding other benefits to it too. Like, Amazon Prime Video, with which you can easily watch movies and videos, which seemed costly to the customers but they still agreed for it. Many SEO services providers use Amazon Prime Video facility, because that is helpful for their profession. However, it was a bit controversial in the beginning but it increased purchases for Amazon. It was a strategic approach which proved out to be extremely beneficial.

TESCO: Adding A Personal Touch- As we all know, TESCO is the well known supermarket goliath, who has around 2000 stores across the globe. This giant believes that being the owner of numerous supermarket stores is not enough and customer satisfaction is essential too. Without customer satisfaction you cannot really go on. They came up with an approach in which they have chosen to make use of Twitter for giving their customers a human touch. This is how they successfully show the customers that they care. You can also use this approach, does not matter where you interact with the customer, email, snapchat, facebook. 

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