Significance of keywords in SEO

Quality content grabs traffic. Fair enough! Well, this is not enough to drive traffic at your website if you are not ranked well in the search results of Google and other search engines. A keen eye should be kept over the search terms that people use to find out the services that you aim at providing them. Google Bot is a machine that uses certain algorithms to retrieve results. The algorithms frequently change so as to protect visitors from getting trapped in unrealistic promises and services.

Importance of keywords: 

The first and foremost factor that affects the rank of a website is targeted keyword. For instance, If I opt the keywords for this particular article as ‘keywords’ or ‘keyword research’, then I may end up with a decrement in average time on my page as a visitor who is searching for ‘keyword tips’ will not be interested in reading the ‘significance of keywords’. This inturn will alter the bounce rate and it will not make any use. Okay! In this case, will your backlinks and some other strategy work out? Although backlinks are also important, but only when you are done with keyword research. There are many professionals in Darwin that perform thorough keyword research along with quality backlinks. SEO Darwin companies are known to provide quality services at affordable prices. 

Keyword targeting:

Keyword targeting is important, but beware of keyword stuffing. When Google Bot crawls your page, they determine the keywords density and relevancy for you to acquire top positions in search engine results. I personally keep the keyword density at 2%. Try not to go beyond 3% as your website may get penalized. My next section will let you know, that search engine is smarter than you.

Keyword Stuffing: 

Overuse of keywords, alert search engines that you are spamming your content by stuffing it with unwanted keywords. Google and search engines penalize for this action as soon as they receive the alert that you are trying to trick the system.  

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