Thursday, 31 March 2016

Toxic Blunders to Avoid While Setting Up a Startup

While setting up a startup company there are many slip-ups an individual make. Sometimes, he learns from these mistakes and other times he simply converts them into the reason for his failure.
Regardless of your knowledge of the internet or how to get the most from search engines, experts from the SEO Bristol industry have pointed out these mistakes to help you.
Let’s read about them!

1. Moving in the wrong direction

Sometimes, people take a complete U-turn into their career and opt for a business which is related to something they have no clue about. It’s good to be passionate about something but do not cling to the wrong idea. If you have realized that you are not going into the right direction, stop right away. This mistake is especially prevalent among folks who just fall in love with their original idea and can’t recognize how much it’s failing. Don’t go on gut instead go on evidence. Evaluate how your product fits in the market.

2. Failing to delegate

It’s perhaps the most typical problem in administration. You try to do everything yourself and ultimately fail, rather than losing up control and trusting others. You need to delegate your responsibilities. That way you’ll feel better, and your employees will have the track they need.

3. Thinking money solves everything
Struggling entrepreneurs often think that if they can just nurture another round of funding and their problems will be elucidated. But finance doesn’t work like that. It can’t solve a central problem with a business structure. If your business model isn’t sound, throwing money at it is not going to work. You have to fix the problem first and then raise the money. Doing it the other way around will only get you in more trouble.

4. Underestimating how long sales take

Many startups even think they can get adjacent to a large enterprise account in a couple of months. In reality, a deal like that can take more than a year. And if your business plan doesn’t work according to that, you’re going to be in serious concern. Many companies run out of money because they have been too antagonistic in approximating their timelines.


5. Fearing failure

No matter how much entrepreneurs may glorify failure, but it will always remain the scariest word for them. Nobody wants to be the opposite of success because it means there’s no benefit, and most times that’s just not true. Change the mindset. Don’t consider it as a failure but as an experiment which will improve your next business.

The experts from the industry of SEO Cambridge added that “These mistakes hurt a little bit each time, but they also make you feel that you’ve learned something new. Apply that lesson to move onward and enhance your business.”

Guest Blogging and Second-Tier Link Building

Most of us must have forgotten the name- second tier links, because inbound links sound much cooler. First tier links being the websites that we point to through placing their URLs at our site, second tier links are those that are at other websites and point to us. The concept sounds familiar, right? Yes, we all know that by the name backlinks or inbound links. Let just for this post, we call these links second-tier links so that when we hear this word again, we are not baffled and wonder what is this thing?

OK. So let us quickly revise the points that we already know about the link building. Link building is the essential part of any SEO strategy, in fact the world’s best local SEO Company considers it an integral part of their SEO campaign. These links help in increasing the visibility of your website (or web pages) over the internet. For those webmasters who are not patient enough to see the effect of core SEO efforts, link building provides appropriate opportunity to come under Google’s radar. Initially you may not be receiving great deal of traffic from the search engine, but as your popularity increases, the chances of making a place in the first page of search engine results page increases. Read more about benefits of link building here.

While tier one link building is absolutely in your hands, second-tier link building is not. Let us consider one form of tier-2 link building- Guest posts. Guest post is about building a relationship with other sites by contributing some value to them, but it is not all about it. It can be exploited to earn visits to one’s site too. Let us discuss all in detail.

Guest Post and Linking to it


The most common method that content writers use to link their websites to the guest posts is through ‘Author’s Bio’. That is pretty good opportunity to invite visitors to own site. It is not in the main content, so it is definitely not a black hat SEO technique and does not raise any red flags. People who want to know more about you and read you; they will click on the link and visit your site. It does not harm the reputation of the host website and does not snatch their loyal customers too, so host sites do not have any objection in implementation of such linking.

Guest posts serve the dual purpose of maintaining a good relationship with influential people of your niche and number two- you get to redirect the audience to your own web/blog. Here is one tip for writing a guest post- whenever you write similar themed articles; you make a journal of them along with all the internal links. Next time when you write a guest post, you link the article which already has been linked internally. The benefit would be that when visitors are redirected from the host website to yours, you get them to redirect them within your own. Confusing? Let’s make it simple-

Host website (page 0) -> your website’s linked page (page 1) -> another page linked to page (page 2)

Guest Post and Linking From it


Guest posts can serve the dual purpose of linking- linking to and linking from. We have already talked about ‘linking to’ part; let us talk about the later. While writing a post, you cannot insert too much links to your own website, but you certainly can use links from your social media handle, third party reviews and guest posts on any other website. When you do that, it does not raise any red flags and you can smoothly drive traffic towards yourself.

Dos and Don’ts of Second-tier Link Building

Dos

  1.     Maintain a good professional relationship with the web owners /webmasters of the sites where you want to write guest posts. However good may be your content, at the end; the tuning matters the most.
  2.     Use good links to place on that website as you would do for your own website. If you are using links from the third party websites, make sure they are authentic.
  3.     The guest post should be as qualitative as your main content (minus the important keywords).
  4.     The site that you are targeting should have high domain authority than yours. If you cannot find such site in your niche (which is not probable), then you can target highly relevant local websites.
  5.     You can link your website as a whole (homepage) to the guest post or link a certain relevant page of your website to it (targeted link building).

Don’ts


  1.     Do not link to a low authority spammy website just to build up your link table. If you have placed a link at review site that no one writes on, it is useless.
  2.     Do not write a guest post for competing website that rank for the similar keywords as yours.
  3.     Do not include your ‘precious’ keywords in the guest post such that the traffic that you should receive, gets diverted to the host website.
  4.     Do not depend on one website to post your article. Always have a backup; if one site refuses to put up your article, there is another one. Have a list of all potential websites in your niche with high following, to send guest posts to.
  5.     Do not overdo the process. Write on different websites; do not write repeatedly for the same website.
  6.     Do not link your irrelevant pages to the guest post; always find the similar content on your website to link to it.
  7.     Do not put many links in the article itself. As suggested before, Author’s bio is the perfect place to put the link in, but you may put it in the article too; if deemed suitable.
  8.     Do not keep building second-tier links without measuring their impact on your website. If you are not gaining much from a website, let them go.

Second-tier link building can be very beneficial if you have strong contacts outside your website. They are a way to gain traffic even if you are not ranking very well in the SERPs. Even the world’s best local SEO Company uses this technique to show quick SEO results to their clients. It is not the time to fear from building tier-2 link, if used in its full capacity, it is a very legitimate way to become visible on the internet.
 
Rankings & Reviews of Top 10 Seo Companies

Top Social Media Influencers And Their Favourite Social Media Platforms

Every marketer is eagre to know what the top social media influencers use for their marketing. More interesting is which social media platform do they prefer personally? Here are some of the top social media influencers who unveil their favourite social networks to Chicago SEO services. They also reveal the reason that why those platforms as more important.

1.Guy Kawasaki:

Guy Kawasaki is the name which has made secular evangelism popular through his work with Apple. As of now he is the chief evangelist of Canva and has written 13 books. According to Guy Kawasaki there is no platform as favourite. He just tries to optimize and hopes for the best. From personal point of view, he has never used any of these platforms.

2.Ann Handley:

Ann Handley is the author of a Wall Street Journal and chief content officer of Marketingprofs. She also works for the Entrepreneur magazine and is a LinkedIn influencer.According to ann Handley Blogs are the best for business marketing and for personal use she prefers Instagram.

3.Martin Jones:

Martin jones is among the top 100 social media influencers according to SEO services in Dallas He is a successful content marketer, a keynote speaker and an advisor. According to Martin Jones Facebook is the best social media platform because of its outstanding features and capabilities. He says that Facebook helps him to quickly interact with his audience and convey them the right message.For personal use he says Linkedin is the best because it it helps people who like marketing as well as networking and discussions.

4.Shea Bennett:
Shea Bennett is the head of marketing at Identity Group. He is the author of two books and many articles on social media. He says that Facebook is the best platform for marketing and personal use. According to him we can do almost everything on Facebook related to marketing in a much better way as compared to Twitter. Facebook is cheaper also.

5.Peg Fitzpatrick:

Peg Fitzpatrick is a renowned social media speaker, trainer and co author of the Art of Social Media. According to Peg Pinterest is the most organized platform. She likes to create resource boards and learn new things.

6.Gini Dietrich:

Gini Dietrich is the CEO of Arment Dietrich and the author of Spin Sucks. According to Gini Dietrich earlier she used to prefer Twitter but now her firm is switching to LinkedIn. For personal use, she says she cannot quit Facebook.

Rankings & Reviews of Top 10 Seo Companies  @ https://www.10seos.com/top-seo-companies

Wednesday, 30 March 2016

Time Costs You Money - Why Should You Outsource?

Business owners today think that they are very capable. They are not ready to accept the real scenario that their time will cost them money. If they are not proficient in a certain field but still the are devoting their time in that then this is not a smart way to carry out a business.

Let us consider some situations according to SEO services Nashville when do you waste your time:

    If you are devoting your time in doing something which is not making money. Here you are wasting your time and this is leading to the wastage of your money.


    If the work you are doing and it is taking twice the time required then also you are just wasting your time and eventually money too.


    If you do not have knowledge of a particular section but still you are doing it on your own in order to save your money on services then also you are wasting your time and money.



This is recommended by well established business owners and experts that if you are not proficient somewhere then outsource it.

You are a website owner and you have built your website on your own then you might have realized that after six months also it is the same. It will not do anything good to you if you do not have any idea of building a well optimized site. Then you will finally have to go to professionals get your site built again. Where you could have saved time and put it in publicizing your website there you would be again wasting your time getting your site rebuilt.

Even if you do not have money to get your site built you will have to spend some money because without an optimized site you cannot sustain.

When is the right time with extra time and money?

As a small business owner you will never have that extra time and money. You will always think to save each and every penny and will never outsource. But just give a thought to this aspect. If you outsource that part which you cannot manage on your own you will be saved from wasting a lot of time and you can utilize that time in earning a lot. Plus you will also have the job done in a better way.

Experts from SEO services Nashville state that this is the story with every budding business owner that they think to outsource the business whenever they will make money. But they are never able to do that. Once they make money there are several different things which pop up and we have to utilize that money in those jobs.

So, you should not wait for time and money and if you find some job is beyond your scope, outsource it.  

Which Domain Name Should You Prefer?

Domain name decides your company’s presence. Whether you are thinking to establish your brand better or starting your business from the scratch. The first thing you want is to create a website with an everlasting domain name. People are confused that which name they should opt for their business. Here are some reasons and tips which can help you better:

.Com is highly recommended:

Best SEO company in Sharjah says that there are many domains available most famous being .ac.in, .com, .org, or .net. Website owners fall into the confusion that which domain name will suit their website. It is highly recommended to secure a .com name domain for your business. This suffix is recognized globally and many search engines rank those sites on top which have the .com domain. One more advantage is that many less educated people think that .com is the only domain so they mostly access sites with this suffix. So, now you know how important is .com for your site?

Should be easy to remember:

Your domain name should be short such that people grasp it easily. They do not forget it ones they land on your website. Try to keep some famous phrase as your domain name so that people are more familiar with it.

It should be you:

If you own a company and want its domain name to be decided then company’s name itself is the best option. If you work alone and own a website then your name should be the website’s name. People will find your website easily even if they search for your name on Google. This approach will help you a lot in making your existence prominent. Your website will become easy to access and hence it will attract more customers.

No hyphens:

Make sure that there is no hyphen in your website name. A hyphenated website is ranked lower as compared to normal website names. Even when you tell someone about your website then speaking its name like ‘my hyphen website hyphen.com’ will sound difficult. People will easily forget the name and may not visit it back.

Unique name:

According to SEO services UAE your domain name should be simple and unique. People should not misspell it and land on some other site. This will hamper your growth and might lead you to drastic situations. A unique name sets you different from others and makes your firm existence in the online market.

Amazing Free Stock Photos - You Can Get Here

Images are an attractive and one of the most important part of your site. These images leave a great impact on the reader's mind and they remember your website for long. SEO San Francisco suggests that If you want to get free stock images to improve your content marketing then one way is scouring Flickr or using Google’s advanced Image Search.

Apart from these options here are some amazing sites from where you can get breathtaking images to add to your content and make it more impactful:

Unsplash:

Unsplash is one of the most wonderful sites which provide free stock photos. These images are an amazing display of nature. You can also subscribe to their mailing list and get 10 images free every 10 days.

Death To the Stock:

Stock photos are generally unusual as they depict those people who look too perfect behaving like those people who are not perfect at all. Death to stock photos are different but really help the businesses to get rid of those unusual images.

New Old Stock:

This platform provides a lot of free stock photos. These are strange images of deeps sea divers and natural calamities. To make your business giving a new look you can always use this strange collection.

Superfamous:

This site provides free images but asks to correctly attribute them. They ask for this small favour to assure the quality of the images.

PicJumbo:

PicJumbo provides you the facility to search any image through their image search function. You can also enjoy the facility of getting the free images directly to your inbox by just signing up on PicJumbo.

Gratisography:

According to St. Louis SEO expert this site is a collection of surreal images which lure the readers at one go. They have sorted the images into six categories such that it becomes easy for you to search.

Getrefe:

You can use the images of this site generally when you are blogging for your clients. These images depict a kind of professionalism hence creating a deep and great impression in your reader’s mind.

Public domain Archive:

This site is somewhat similar to New old Stock. More interesting feature of this site is, apart from vintage images it also displays contemporary images.

Magdeleine:
Magdeleine displays high-quality nature images. So, if your niche calls for that then Magdeleine is the best option.

Foodie's Feed:


Foodie's Feed provides the images of yummy and mouth watering dishes. If your business has to do anything with food or drinks then the images from this site will surely help you earn a lot.

Picography:

Picography is the platform where you can get historical images. But there is a different collection too. So, if you want to add that extra piece to your website then go to picography.

Influential Strategies and Techniques for Definite Success

Search Engine Optimization these days is relishing a trendy position among online business proprietors who want utilize its uncountable benefits for their website. They are investigating much of their time and effort to get the finest SEO services located anywhere in the domain. These services can help them in stimulating their sites to innumerable hidden clienteles all over the world. Searching a reliable company is a rigid buff to crash especially if you are looking for the world’s best local SEO Company. Even though each of them claims to be the best, but the real picture is quite different.

In order to filter between the hundreds of claims, you should know about these characteristics which will help you to differentiate between a dependable and a fake company.

1) Latest Techniques:

With the advancement in the field of online marketing, the techniques of SEO are also expanding. A good SEO company is required to keep a close watch on all the latest changes and updates related to the search optimization techniques. They should be prepared to apply these technical advancements according to the needs and requirements of their clients.

2) Professional team:

The most important feature of any SEO service provider is related to its team. An expert team should carry out a thorough research to maintain the topmost position of the algorithms that Google and other search engines employ. Such company never hesitate in investing any amount to secure better technology for their clients in order to deliver optimum results.

3) Planning the strategies:

An efficient service provider considers the needs of all its clients separately and provides them with the solutions according to their customized requirements. They believe in never disappointing the clients and creating lifelong terms with them. They also keep a check on the prevailing competition of the market which provides them the opportunity to continuously improving themselves and build further powerful approaches according to the standards of the internet market.

4) Ethical follow up:

A trustworthy company only believes in following ethical practices and never even consider the option to go for any black hat method. They consider the company of their client as their own company and only wish to provide them with good success.

5) Honest and Realistic Commitments:

This is the chief characteristic of a decent SEO corporation. It constantly offers accurate promises, rather than making big pledges and not standing up to it in the end. It will work on getting you a constant and steady growth in search engine results. If the firm has adequate of cases to demonstrate their achievement with other businesses online, then you can consider it as a good option.

6) Timely Execution, Monthly Reports, and Complete Support:

If an SEO firm suitably implements the strategies and attains the marks, then you are in the company of experts. If the company is carrying out its plans in an appropriate manner, then it is worth investing in. Moreover, they provide you with thoroughly scheduled reports, so that you know where you are with your progress. Also, a specialized and skilled SEO firm will deliver you any support whatsoever connected to your site's search engine performance.

Remember that a reputed SEO company never go for any aggressive marketing or self-promotion since they don’t need that. Their work speaks louder than their words! That is why you can count them among the world’s best local SEO Company.

Managing a good budget plan for your business

SEO industry has many variables which are applied by individuals as per their need. Similarly, the budgets are also; prepared by every company individually according to their structure requirement. It is not important that what is right for one business is also right for another business. And hence, one company’s budget shouldn’t necessarily dictate or even influence others'.

However deciding the various elements of a financial plan is the most difficult part of the company. While allocating budget you have to take care of the various areas where you need it most.

Since your budget will likely determine what approaches you can manage to pay for and what kind of outcomes you’ll get, it’s not a choice to make with light hands.

Luckily, we’ve a direct route you can use to establish your SEO budget successfully. Just follow the following steps.

Step 1: Understand Your Boundaries.

The very first step in this process is to understand your own hard limits. Since you have to invest a given amount in various departments, you should know where to stop. This will help you to save cost by cutting down all the unnecessary expenditures. Also, if you will have extra money to spend then you can use to acquire better marketing strategies for your company which is anyways very beneficial.

Step 2: Determine Your Targets.

The next important step is to think about the ultimate aim of your company. You should have a clear understanding of the target and what exactly you are trying to get out of a deal. There might be different targets of your company but you have to reach out to a final conclusion which will include the crux of every goal. For example, if your ultimate aim is to generate only traffic then you have to invest in different types of tactics and if your ultimate goal is to earn maximum revenue then you have to invest in different types of approaches.

This will help you to ascertain how to invest your finances in the best possible manner.

Step 3: Figure Out Your Resource Alternatives.

Once you have a broad impression of how much you can invest and where you want to invest, contemplate your resource choices.

Step 4: Scrutinize Your Present Organic Visibility.

Evaluate the present organic visibility of your business. If you are not satisfied with it, extract the areas which require alterations. For example, website, page titles, descriptions, content strategy etc.

You can do this job by yourself but for better results expert’s help is always suggested. Try SEO services London for better results.

Step 5: Establish Substitutes.

Now since you have a clear idea about your standing and budget, you should set up few alternate options. Consult best of the SEO agencies like SEO Manchester, which could help you to bring out your desired results at the earliest and also for alternative financial resources start making contacts with banks and other financial institutions. You never know when you will face the need to acquire additional capital to accomplish your dream project.

The attractiveness of SEO is that there is always scope for alteration. Unlike a printed news in a newspaper, you’ll always have time to correct your financial plan. Adjust your tactics accordingly and create your overall financial plan keeping the following steps in mind.

Tuesday, 29 March 2016

How to Handle the Charge of Conversion Optimization?

The most common problem faced by the maximum of the businessmen and SEO Company at the present time is regarding the conversion of their visitors into future clienteles. Conversion rate optimization is the major issue currently trending in the internet market.

However, it has also been noticed that many owners are not satisfied despite getting a high conversion rate for their website. But there is a valid reason for their dissatisfaction. The reason being their low conversion rate online in comparison to their offline rate. Whenever any individual their offline store, their conversion probability is higher. But when a visitor comes to their online store, they have a low conversion rate.

This is a big reality of the internet industry that most of the visitors simply leave your website without converting. But why this happens? When we tried to understand the difficult layers of this complex situation, we discovered various new aspects.

Let’s understand every detail in depth.

What is the basic problem with conversion optimization?

In the beginning, companies start conversion optimization with a lot of excitement. Most of the companies share common elements. They began with many innovative ideas for their website tests one of them being the idea of running tests on different website pages. But soon, they start running out of the ideas and then the real trouble begins. Eventually, the team starts losing interest and its motivation level turns down due to lack of available approaches.

Also, the conversion rate can be seen increasing in the beginning of the test in a linear fashion but soon it starts fading drastically.

The major factor responsible for all the difficulties is that human never follows any particular directions or methods for their activities. They work in the most random way possible. Also, the maximum of the time their behavior is unpredictable.

How to deal with this critical issue?

Since this is a very complicated task, it requires an approach to be followed in a very systematic manner because of the involvement of various elements related to humans.

After consulting various experienced experts and SEO Company, we have jotted down few points which could be very helpful in order to break to Double Digits Conversion Rates.

Let’s understand them to achieve your desired conversion rate:

1)    Develop an identity for your website

An individual identity of any website creates a great impact on the mind of the audience. This identity generally gets affected with the design, copy and layout of your website. In place of just talking about the target market for your product and services, try to link them with any story or personal experience which sounds more interesting for the user.

Firstly, segregate your audience into different categories and develop your website focusing on their different requirements. You can actually generate different pages for them which are specifically concerned with their issues. This is an oversimplification of the identity creation process and its final product.

2)    Add Traffic Sources

Observe for a period of minimum half a year to full year and notice the top traffic sources. Start with your top 10 traffic sources and develop a matrix for each of them. Evaluate each top landing page for each traffic source around the following areas:

•    Type of information needed

•    The top concerns

•    Type of trigger words

•    Headline

•    Images

•    distracting elements

3)    Consider the Buying Stages

Not every visitor who lands on your website is prepared to make a purchase. Visitors come to your website in diverse buying points, and only a limited percentage comes on the action stage. The most common buying stages of a visitor are:

•    Awareness stage

•    Research stage

•    Evaluating alternatives

•    Action stage

•    Post action

Make different types of strategies to convert the user at different stages.

4)    Test your different scenarios

Never announce any changes to your website without testing them in reality. Also, keep in mind to avoid the following element while processing any kind of test:

1.       Large and complex tests

2.       Tests without a hypothesis

3.       Polluted data

4.       Quick fixes

5.       Tests without marketing insights

Follow these simple and wise steps to make your conversion rate grow as per your vision.

Rankings & Reviews of  Top 10 Seo Companies

Wednesday, 23 March 2016

What you need to turn up that small SEO agency into a million force?

No doubt, this vast culture of SEO has pulled up many chords giving rise to many SEO agencies which are serving in their trajectory. They are serving local clients, running smaller campaigns, and doing good work. But do they want to limit their horizon or extend?

There comes a time when you want to scale up to become a top SEO company as every business look up to this in the endeavour of serving many clients.

So, guys if you want to turn up your small SEO agency in that big game, we tell you how to do it?

Rise with aggressive content marketing

Content marketing let you create your establishment as big as you dream for, but it need strategically approved approach to widen the room. With content marketing, you can create a platform as big as you want, conquering any keywords, specialties, and niches that you desire. It grows your platform, meaning that you are respected by your industry. With this you can drive from a backwater SEO from from a name that is reliable in the industry.

Today, SEO has morphed into content marketing. Even the top SEO Company existence is not based on sheer technical powers.

Engage in Opinion Articles

To make a mark in this big pool you need some basic attributes to churn out results. Opinion articles are a big hack that display the opinion coming out through your articles and define you differently from others. Even a controversial opinion will do in writing an article that can segregate you from the majority. To stand out is the key by any legitimate measure through content.

The power of guest posting

The more you write for the big weapons in the industry the more is your credibility. Have you ever wondered where does every agency SEO, whether it is small or big gets their information? They get it from:
Search Engine Land
Moz
Search Engine Watch
Search Engine Roundtable
Search Engine Journal

Guest posting is the key to meteoric growth that enables you to stand out. The key to establishing a massive national reputation is to post your articles to these recognized and respected publications.
Get Referrals:

This is a never failing strategy that says—keep getting referrals. This type of marketing where you get referrals is called word-of-mouth marketing. In this wide and vivid industry, personal recommendations always comes first instead of all the online study and research.
Referrals are one of the best ways to expand your brand to a larger circle.

Attend conference and Speak up:

How about speaking gigs? Well, it is not easier as it sounds as it comes with lot of groundwork and preparation. You may get a lot of reaping benefits if you attend conferences and boldly if you speak into them. It is possible that a lot of recognition will come at your feet while speaking at a conference but you will gain recognition. And recognition might be more valuable than leads!

Become a speaker by:

1.     Initiate with personal branding
2.     Speak at small local events
3.     Become recommended or ask to speak at larger events

Partner with the established digital Agencies:

Here’s what I mean by “digital agencies”:With this it does not mean losing your market existence and collaborate with other power. It is advisable only if you want to secure a pipeline of clients that can work with you.
UX providers
Paid search agencies
Social media agencies
Wireframe agencies
Design agencies
Development agencies

 Make your existence real by breaking the bars.

Link Building - Avoid These Dreadful Mistakes

SEO strategies have been ever changing as Google and other search engines always keep on updating their search algorithms. Google has always focused on the intentions of the users while updating its algorithm. The search criteria are now based on predicting human behavior and what they want to search actually. One of the great updates includes the importance of backlinks. Backlinks have proved to be important in directing a lot of useful traffic to your sites.  Hence, even a slight mistake can result in disastrous consequences as these backlinks have entrenched themselves completely into SEO strategies.

If your traffic is struggling and you are not sure that what is the reason behind this, you can always hire any SEO firm which is trustworthy. Go through SEO company review of individual firms to choose the best. But make sure that whichever company you approach provides you authentic services.

You can go through these critical mistakes which most of the business owners commit and land into disastrous situations. Find out if you are also doing the same. If yes, then change your strategies to be on the safer side.

Your homepage is the home to a lot of links: Every site owner wants that some of the links should refer back to his or her homepage as it helps in making their site more crawlable and rank better. What happens is that just about every one of a website’s links directs you back to landing pages. This leads to a very shallow ranking of your website.

Hence to avoid this problem it’s recommended to spread your links equally all over your site so that users don’t have to search around the whole page to find out what they are actually looking for. This strategy is really good at building trust with your users and creating an overall, perfect user experience.

A common experience states that the user should get relevant content within three clicks. If it is more than that then they will start losing interest and this will lead you to lose a lot of traffic.

Spreading these relevant links all across the site will help you to make it more crawlable and will give your site more link juice. It will help you a lot in attracting maximum users and eventually improves your ranking. This strategy will also make your links look less like a spam.

Efforts diminish once we get good results: This is a human tendency that once we start getting better results we take that thing for granted. This tendency might help you anywhere but not in SEO. SEO is not static. It needs dynamic efforts every time. As the search engines keep on updating their strategies hence efforts should also not fade.

Website owners have this concept in mind that once they occupy the top results they will remain there without any further efforts. But this is not true, these results can change anytime and website owners should not stop their efforts. Keep up the building of links and your efforts should not diminish when it comes to creating interesting and informative content that will attract backlinks. You should not forget to go through regular site audits. This continuous series of efforts will not only help ensure that you keep on achieving favorable rankings, but will also make your position strong in the search engine results.

If you ignore these continuous efforts, it will not affect you instantly but slowly your competitors will take over you and this will lower your ranking when Google releases any new updates.

Forgetting your own brand: It is good if you hire any SEO company to work for you. They will suggest you a relevant list of keywords which they think should be used as anchor text. You will use them surely. But what about your own brand? If you do not use your own brand name on any link then it is a wasted opportunity. Make sure that whatever brand name or URLs you use in your content should sound natural. If anywhere is sounds fake then it will be considered as spam.

So ensure that you attach natural links with your brand name to boost your website traffic. Your content should not sound unnatural.

Your content irrelevant: Google or any other search engine has always focused towards providing high-quality content to their users. These search engines result in those websites which contain original and relevant content. This concept is mostly overlooked by many website owners.

Any best SEO company review checks, that firm should not commit these mistakes. When sites take advantage of mass backlink services they get a good boost in ranking initially, but when users arrive at their site and do not get relevant content, negatively affects their bounce rate. Beyond this, irrelevant content will do nothing for a natural link building profile.

So, distributing your links uniformly all over the website, staying active and keeping the links relevant are the most important tactics to tackle the changing SEO world.

Using Black hat techniques can benefit you for some time but gradually you will land into trouble. So, avoid these drastic mistakes and make your website rank on top.

Be a Successful Online Marketer in this World of Information Overload

Marketing expertise is important in this world where information is provided each and every source. If you are a business owner and own a website then you might be aware that there are thousands of other websites related to your niche. The information provided by you is served by those websites also. Then what should you do to achieve your online presence? What should be different in you?

Every marketer should be ready to learn, try new methods, and improve online marketing skills. With this spirit of exploring new ideas, there is always a scope that something better will come out.

Here are some tips which can help you to stand different from the crowd of online marketers. These tips have helped many SEO companies to reach on the top in SEO company ranking.

Be up to date: It’s very necessary for any marketer to be attentive and updated with the news from their niche. They should also make it their crucial job to know the audience inside out and find out different ways in which they can reach out to them. If you know the latest happenings in your niche then it will be easy for you to provide the best services to your audience.

Be in touch with relevant sources: If you want to appeal to a large audience then deliver that content which is both engaging and relevant. You can prefer any prominent news sources, outlets or specialized blogs so that you’re up-to-date on what's going on inside and outside your professional circle. Set up a personalized Google alert to remain in touch with the latest news.

Interact with Audience to know them better: Any marketing campaign demands for a lot of resources like time, money and people. Before you make anything hit the floor, you have to be sure that you’re targeting the right audience. Otherwise, all your efforts will be a total waste. This online world is very vast if you do not focus on the right people you will be lost.

Deliver Knowledge: The blogs powered by big and established brands produce genuine content that influences the brand image. They fabricate the content to educate, engage and help and deliver the true knowledge related to their niche instead of selling their products.

No harm in going personal: You should not sound like a robot while marketing online. It will turn your readers or visitors away from you. There is no harm if you get a little personal and casual in your ways. But remember, not to over complicate things. This casual approach will help you to engage more customers and provide better insights into their intentions.

Your Headlines should be catchy: If your content is relevant, informative and of high quality but your headline is not attractive then all your efforts will fall apart. Before writing a headline think that what would make you read this content. Make the title full of curiosity, but remember that you do not deviate from the actual essence of your content.

Connect to Social media: Connect all the social media platforms related to your website. Make them accessible on your website easily. If you are related to a fashionable brand and own a mobile app then Pinterest and Instagram are the best one. 

These were some of the tips suggested by SEO experts who have been on the best SEO company ranking. These strategies have helped them to reign the online marketing world. As the competition between the brands is increasing hence there is a need to be proactive and smarter in your approach.

Tuesday, 22 March 2016

Your News Room Needs To Be Updated

Every SEO site owner has a column for displaying the most updated and current topic going on related to SEO. They publish a lot of latest and trending news initially then they stop paying attention to this section. They take it lightly. Even the best SEO company in Las Vegas states that most of your viewers access your newsroom first to get updated with what is hot in the SEO world. This section completely describes that how much are you active and updated.  If the readers find that same old news highlighted in this column they are upset. It affects your online reputation and it might be possible that many readers do not return back to your website ever.

So, here are few questions you need to ask yourself about your online news room:
  • When did you last update your content? If your content is a week old then you need to pump and take care of your newsroom. A week old content will hamper your growth for sure. This states that you are not interested in delivering the latest content to the readers. A news room is to be accessed on daily basis. So, delivering, at least, one new topic will affect a lot.
  • Do you post any press release? Press releases are a way to tell the world about your latest services and products. So, post at least one press release a month. According to Los Angeles SEO people usually check only the dates of your latest news hence, if you post the events of your company also regularly it will help you in your online recognition.
  • Is your media clip latest? If you are releasing such news which has media clippings also then check when did you post it. If it is a month or more then hurry and post something new. Try to post on those media platforms which are most accessed by your targeted customers.
  • Who is the in charge of your news room? This is important, there should be someone who should have the responsibility of keeping your news room up to date. If you do not have any assigned person then it is very disadvantageous. Just look out for a responsible person.
  • Is your news room interesting? Today websites are using webinars, images, videos and other visuals to make their news room more and more catchy. You should not stay behind in following this approach. Everyone knows that visuals create a more impactful environment hence, use these various tactics in your news room too.

A news room is worthy only if you keep it updated. If you are not able to maintain it then get rid of it. Be active in posting latest images, videos, press releases and topics then only you can maintain your online buzz.

How To Make Your Sales Email Win Your Customers? Part II

Earlier in part 1 we had discussed that why marketers face this problem of not getting their emails read by their readers. In this part, we will get to know that how can they avoid such circumstances by delivering a well-crafted email.

Here are some ways in which the marketers can design a very professional yet personalized mail which will definitely help them to gain their customers:
  • If you are a marketer and want that your emails should not be cold then you can reach out to prospects by seeing if you know someone in common on LinkedIn as done by the marketers from the best SEO company in Dallas. You can also begin following them on Twitter. This will help you to create more personal and impactful recognition in front of them.
  • Spend some time in finding out about your targeted customers and make your email a little personalized. Search what is their niche, where their company is located and what all strategies they use to deliver their services.
  • A part of your email should always be reserved to mention the pain points of your customers and how can you provide a solution for it. Always remember that you have varieties of customers, they can be a normal employee of some company or they can be the CEO of the company. So, their pain points will also be different. Always be dynamic in your approach.
  • Compliment your prospects. Prospects are also normal human beings and every human being likes to be complimented. Therefore, if your prospects have done something worthy then mention it in your email. This will definitely make them read your mail.
  • Ask your customers if they are interested and want to learn more about your proposal. Your email should not reflect overconfidence. It should be in the form of some request.
  • Mark your emails with genuine stories and proofs. If you have mentioned any of your success stories then provides the link so that the readers can read it on their own. This will help you gain their trust. Show them the proof and take them away.
  • Prospects feel irritated if they get emails from any unknown company and they are not able to find out about it. Experts from the best SEO company in Denver say that Just provide a simple link to your company in your email somewhere in the signature so that the users easily identify. Today people want to learn more and more. If they will like your offer through the mail they will definitely want to research about it, for this, they need to visit your website.

Keep in mind that any kind of marketing is based on its users and their behavior. If your prospects are happy with you, you are the king and if not then you are nowhere in this marketing world. So, in email marketing also, your prospects are the key. Try to lure them by your emails as much as possible but in a strategic way.

What Are Content Silos?

Content silos are simply a strategy of collecting all useful and related content together to create the website’s keyword-based areas or themes. This technique is slowly holding its relevant position in the SEO industry.

The best real life example of a content silo is your school library. Remember whenever you used to search a book in your library how were they arranged? They were arranged on the basis of their sections they fell in like fictions, real life, documentaries etc.

Present day Example:

Today why are we discussing about content silo? Content silo has become an important term in the online marketing world. Latest online bookstores are the biggest example of content silos today. They have  a perfect structure of like content and that is the best content silo.

 Why content silo?

Content silos are important not only for the users to buy things easily and understand the structure but it is the technique even used by the Best SEO company in Austin because it makes easy for the search engines to navigate a site properly. If you browse through any of these online book stores you will the segmentation is done like navigation, online store, sitemap, and so on.

Like humans, search engines also need to understand your site better. They need to know about the content clearly because then only they can rank your website. Each and every details should be delivered to the search engines like what it is about, what is the structure and where it is located. Content silos help the search engines to understand this structure correctly.

Second reason why content silos nail their importance in SEO is that we all know that search engines award the relevancy of keywords. This strategy is based on the page’s content as well as the entire website. In other words, if you want your website to be ranked well for SEO then having a whole section related its topics will be of great advantage. Topical search is beneficial.

URL structures for content silos:

http://www.yogabliss.com/studios/new-york/

http://www.yogabliss.com/studios/chicago/

http://www.yogabliss.com/studios/dallas/

http://www.yogabliss.com/studios/orlando/

Create your own content silo:

According to the best SEO company in Boston if you have to create your own content silo then you need to do some research of your existing as well as future content on the basis of keywords. The data generated by keyword research will help you a lot.

Here are some points to keep in mind while creating content silos:

    You need to research a lot on the basis of Keyword research data so that you come to know what keywords you want to target.

    You should check your present content structure and  hierarchy

    Understand Future content needs
    Understand the structure of your future content which is related to those keywords.

Established Business Giants - Do Not Underestimate Local SEO

Local SEO is a unique strategy which is extensively being used by small business owners to gain good publicity and increase their local traffic. As these businesses do not have many branches and are limited to only a few places hence local SEO helps people to recognize their existence in their nearby areas. SEO agency reviews tell that this strategy is helping these small scale industries to groom and earn better.

But is Local SEO only helping these small business owners? Should big business tycoons ignore this factor?  Researches by groups like "Think with Google" have found that around 80% of searches today are carried out with local intent, while Google itself has found out that shoppers’ intention of buying things increases up to 83% if they’re able to check an item’s availability before in any local store.

As people are searching locally, nowadays then whether it is a small business or a big retail chain like Pizza Hut everyone needs to go local. By providing their services to the customers directly at their location businesses can earn a lot of revenue.

Now, we know that no one should underestimate local SEO but the major problem is that many well-established brands do not exactly know how to implement local SEO. They are not even aware of this strategy and are still in the dark.

Big businesses need to wake up:

Latest search results of Google are going local. The algorithm updates and frequent changes are focusing on local searches made by people. Hence, if you are an established firm and are ignoring this aspect then you are losing a great amount audience and are cutting yourself from purchasing process. You need to work hard to cater your local stores soon.

The problem which these big brands are facing is that they have a lot of data to manage. This is the only reason that is not allowing them to focus locally. They have to look after special offers, images, Google Places data, URLs, and contact information for a single store. So, you can imagine that if they are having thousands of stores, how can they manage each locally? Hence, it is less surprising that big brands mismanage local data.

In case of local SEO, outdated profiles, inaccurate listings, missing information, all these elements are considered as very serious mistakes. You cannot take chance related to these factors and risk your business. Small business owners know the criticality of these features and include them in their strategy. But the most surprising thing to know is that well-established brands do not know the importance of these and commit huge mistakes regularly.

What should these big businesses do to cater their local customers?

As the demand for local SEO is increasing well-established corporate people cannot overlook this strategy. They need to pump up and enhance their local SEO.

What should they do to manage their vast functionalities? How can they beat these local businesses that have to manage only a few pages?

The answer lies here. There are three techniques which if famous brand owners follow then they can easily lure their local customers:

Find out automatic ways:  All the problems can come to an end if the work becomes automatic and is managed by some system. If there is any tool to make these processes easier then these brands should use it. They should find out if there is any auto localization software and organize their work on a cloud platform. Tools that help in detecting duplicate listings and submitting new locations should be known in order to achieve local SEO.

Verify Manually: Even if there are many systems being used in checking and organizing work, there should be some manual verification of duplicate listings. There should be a dedicated team which checks all the directories and listings regularly. If they find anything duplicate then they need to remove it. The owner of each franchise should validate the information of their stores with Google My Business and Google Places.

Each store has its own page: Each store should have a separate page so that the store owner can update any changes like deals and offers, working hours and other things related to that particular store. There should be a person allotted to check these pages regularly for their up gradation and quality.

This misconception that Local SEO is only for small brands and businesses should be removed. Many SEO agency reviews suggest that Local SEO is of great importance to each and every type of business as it helps to make your place even in local search results. So, don't ignore this massive technique and spread your business even in local parts.

Monday, 21 March 2016

How To Build Your Snapchat Audience?

Snapchat is another social media platform which allows you to meet your friends online, view different stories and get acquainted with the latest news updates. Dallas SEO experts have stated that this platform is not only about displaying your faces but it holds a lot of potential in attracting sales and customers. If you aim at young generation or teenagers you can exploit the best out of snapchat. Reports say that around 58% of college students can even purchase a product if provided with a snap chat coupon.

Over time, Snapchat has also included many new features in making its video marketing more interesting. Some of the features are story replies, on demand geo filters and many more. Experts from Denver SEO and other companies have recommended Snapchat as an emerging platform.

Here are some ways which will definitely guide you on how to use these features properly and gain the best out of snap chat:

Make use of New feature in story replies:

Snapchat story is a unique feature of this platform where the users can share their stories through snaps and videos which can be played 24 hours. Earlier you used to reply to the stories in a separate message but now they have enhanced the feature. You can directly reply by scrolling up from the bottom and opening a new chat window. It means that now the marketers can get direct feedbacks through their snaps.

So, by using this new feature you can conduct many polls and gain interactions from your customers and audience easily. Get feedback through snap chat, make sure that you are focusing on all the recommendations and suggestions.

On demand geofilters:

Earlier geo filters in snap chat were designed only for public places. Now this feature of on-demand geofilters has provided the benefit of creating brand logos of any private event also. This can provide you great advantages in marketing. Suppose you create logo for an event and all your Customers can put your brand logo on their snaps, this will help you in getting a lot of fame and more people will recognize you.

Discount and offers:

The reports have stated that large amount of youngsters are fascinated towards buying any product if they get any coupon through snapchat. So, always provide regular offers and discounts. Try to release coupons which can be accessed only through snap chat. You can host flash sales as the stories in snap chat expire after every 24 hours.

Target Followers:

Try to send your promo codes or coupons only to selected users. Users like who are your regular visitors, or are interested in your niche should be benefited more. The snap chat message system is very advantageous in this aspect as you can easily control the audience through this.

Snapchat Story:

The snap chat story will automatically expire after 24 hours. So, upload the latest story every day so that people remain updated with your products and changes. Your competitors are also on snapchat so do not give them chance to steal your customers by not being regular.

Get more Innovative Blog Ideas By these Ways

Do You like writing? Do You want to start a blog of your own? But there is one confusion in every blogger's mind, especially the ones who are starting new, that from where will they get ideas about their blog?

Running out of ideas is the biggest fear and a matter of concern. This fear stops many budding bloggers from coming up. But this is not an impossible thing. Ideas can never end all you need is a proper system to generate them.

So, your time of confusion is over. Here are some different ways suggested by experts from SEO New York which are easy too to let you achieve your dreams like blogging:

Make reading your habit:

Many SEO experts and bloggers from SEO New York suggest that If you want to generate good ideas through your blog you need to first accumulate them. You need read and read a lot. Give a look to what others have written. Reading what others have written is always a good strategy and, of course, a great starting point. Look at what others have done and put your own unique style in it and bring out a more healthy content. Once you have read their idea you will automatically get a start and then you will work with the flow.

Online Tools can help you:

There is a lot to read about. How much will you read? Others have written a lot and you cannot consume all of them. Check out Google trends about the latest topics. These tools will help you to filter your search and provide you what is relevant to your interest. Tools like Google alerts, subreddits, Quora are very helpful in deciding your topic. Look out for those topics which are not answered much by others and craft them out on your blog.

Take notes whenever possible:
Our mind has immense thoughts but they stay there for a while and then go away. We regret afterwards that why did we not wrote about it then only. Make a habit of taking notes. The moment you come across any innovative idea, capture it in  your notepad. So always be ready with a note taking material. No matter how you are jotting them down but you need to make  a note.

Don’t wait for the last minute:

Blogging is all about creativity and last minute rush or crossing deadlines will hamper your creativity a lot. You will not be able to deliver your best. You are confident enough that writing is your hobby and you can craft out a content anytime. But at the end, you will always suffer for not planning beforehand. So, make sure that you decide on the topics and start planning for them before only.

Inspect Your Ecommerce Website Like This

Validation and inspection are the most important and integral part of your website success. Timely updation and removal of unwanted matter is very necessary otherwise your website will rot. Many SEO companies like Nashville SEO company has suggested that auditing your website is the biggest factor to be considered. Here are some of the points which you need to validate regularly in order to keep your website fresh and updated enough to stand in front of Google and of course other search engines.

1.Drain out Old and Duplicate matter:

We all know irrelevant matter is nowhere appreciated, sam is with your website. If there is too much duplicate content then of course your site will lose its position and traffic. Duplicate content will secretly make you the culprit in Google’ eye. It will lead you to Google’s algorithm penalty and you will never com to know because this all happens without any notification. You will slowly analyse that your traffic is decreasing but till then it will be too late.

How to remove this problem:
  • Always be sure that you use your own product description rather than using that old same description by manufacturers.
  • If you are using any repetitive content and cannot remove it then use robot.txt to limit the access to certain pages.
  • Canonical tags will help you avoid unknown duplication.

2.Canonical Tags in Your website:

Canonical tags are nothing but they help Google to recognise which part of your website are permanent. When users land on the same page with different URLs Google considers them as duplicate pages. The other thing what Google does is that it splits the traffic between those pages. So, using canonical tags will let Google know that you want it to index certain pages.

3.Decide which pages should Google crawl:

If your site has a lot of pages and it is reducing the speed as Google has to crawl each and every page then you can always limit that. Make some changes in your robot.txt file and make only those pages accessible which you really want to be crawled. This will reduce your crawl budget.

4. Pagination:

Pagination is a confusing technology, as if you want your site to be visible everywhere, you need pagination. But on the other hand if you use pagination there are chances of duplicates. Google might consider some of your pages as duplicate and harm your ranking.

To prevent this problem you can always use canonical tags but there are some drawbacks of this approach. Multi-product categories and search results do not have view-all pages due to their large size, so you cannot use this strategy in this case.

You can also use rel=“next” and rel=“prev” HTML markup to avoid this problem of duplicates; make sure if you do this you don’t include the first page. While auditing look out for those pages which are standalone and need to be paginated.

5.Your sitemaps should be fresh always:

SEO company New York use this strategy to help their clients rank well. Google is always in a search of new product pages so when it has to has to crawl thousands of pages to find a few dozen new product pages,it will take your new products longer to show up in search. If your Sitemaps are fresh and updated they can help Google find new content faster and offer it to users. Indexing first will result in your success. This could lead you in your niche.

5 Wonderful Reasons Why You Should Hire a Journalist to Craft Your Content

The world is moving fast, people, technology and so is the online market. In this haste most of your online content is left almost half unread by your visitors. Why? Maybe you are not able to wrap them up into the aura of your content in the initial few seconds or minutes. This is what needed today to grab your reader’s attention as soon as possible.
The latest reports by SEO company San Francisco stated that around 30% of B2B marketers consider their content worthwhile and if it is the case with B2C is is slightly good around 36%. But if your business is completely based on content marketing then this is a very poor figure.
So what you need to do? Hire journalists to fabricate your unique and qualitative content. Here’s why:
  • The biggest reason to hire journalists is that they bind the reader with the content right from the beginning. They just need few seconds to spread the essence of what that content is really about. Normal writers will just boast about your brand every now and then which will certainly land your readers into frustration. Journalists know that how can they keep the readers engaged by providing them current authentic reports, examples and related articles. They know how to beat around the bush capturing reader’s attention.
  • Journalists become the audience themselves. They understand that what they need while storytelling. They will not focus on the people they interviewed nor they are obliged to the organisation they are working for. What they have in mind are the readers. What will they think? What stupid or important questions they can ask? They will mention everything in their post which will definitely grab your reader’s attention.
  • Suppose your company has released a new antivirus software and you want to market it and hire a normal content writer to write and promote your product. His or her approach will be just boasting and mentioning about the features of your product. This everyone does. A journalist will do it the other way. He will just not work on your product line instead he will focus on the more sensitive side. He will collect data of the overall cyber thefts and then tell the readers how much those companies lost just because of their negligence and then tell them that why do they need an antivirus software like yours. This approach will prove out to be more emphasizing.
  • They are agile, broad minded and dynamic. Whatever topic you ask them to write they can talk to  people related to that niche and bring out the best news. They can interact with big business tycoons, pornographers, entertainers,cops,celebrities, anyone. They can easily interview these people and adjust themselves accordingly.
  • Reporters are born to write everything original. As we know Google and other search engines just penalize those websites which have plagiarised content. So, they have this talent to dig out the original story and then describe it to your readers.
Many famous SEO company San Francisco are hiring journalists and reporters. So are you ready to hire a journalist? Your ordinary content can also become the most liked one. They write the way a reader wants.

A quick SEO guide you need for your website

An estimated 80 percent of online purchases begins with prospect using the SEO techniques to gain result and boosts traffic to the website. Using the search engine, Google customers find products they are looking for. So, doesn’t it makes sense to optimize your website so that it yields results as desired but how is this game played?
Well, the market is flooded with the best local SEO providers that serves the purpose quite effectively but yes it comes with a good cost and investment. If you are not the one fueling up with this strategy then you can master your skills and implement SEO yourself for your small business.

If you want your site to rank well, it is definitely on the context of content and keywords but again the optimization is a quintessential ingredient to let you go gaga over the results so obtained from SEO. However, over the years things have evolved and the market has gone more aggressive in churning out new innovations. The entire page should be keyword dense, and there can be some repetition, but from the understanding of search engine spiders, they like more organic content.
So, guys if you are doing it and mastering in your DIY SEO, take a break from finding the best local SEO providers and accelerate for your ride.

Let’s say you have a website that hasn't been optimized, and you want to optimize it now. Start with it and consume the guidelines. First, determine which keywords are best and suits your industry or for the traffic you're targeting to receive. Keywords are the words that are typed by the visitors when they search on this big search engine. So consider the words and phrases they might use to describe your products or services. Use the products and keywords that are more likeable to be typed by human and are general.
Make sure you go through these basic points to yield a content that works exactly according to the need.

Here are some additional tips for selecting keywords:
  • you can use plurals for the keywords but avoid excessive repetition.
  • Don’t always use obvious keywords rather focus for phrases that are likely to get fewer searches but higher results.
  • As SEO experts say that SEO is the key for self-optimisation of your website, so focus on the tactics to play with keywords.

If you need help coming up with the more robust keywords you can try find it on Wordtracker (www.wordtracker.com) which is a tool that helps you find all keywords that are related to your business and product. It is packed with a free 30-day money-back guarantee.

Next go ahead by creating meta tags for your website that are linked to the keywords. These are descriptive text phrases written in HTML code on your site. They're not shown up on your web pages, but search engines can find and read them easily. Before you generate your own Meta tags, it will be a good idea to take a look at those of your competitors or colleagues. Many best local SEO providers keep a track of Meta tags to analyse the business contribution on the site.

It has often been seen that when your website makes a place in the search results, the Meta tag identified as the “description” is generally the opening statement people will use to decide whether to proceed with the link or not. Keywords need to be put in the correct Meta tags. Ensure you include your keywords in the first 25 words of your homepage.

So, a little persuasiveness on your skills and then revamp on making this journey of learning SEO more deep and efficient.
Rankings & Reviews of Top 10 Seo Companies
 

Thursday, 17 March 2016

Strategies that can Fight Big SEO Competition for Small Businesses

SEO market is gaining more popularity in the world because of the increasing demand of our daily life. Every single business regardless of its size or location wants to attain a position in the topmost ranks of the SEO industry.

However because of the great support of inbound links and other techniques, mega corporations generally appear in the top ranking positions in comparison to small business companies.

Everyone tries to give each other a very tough competition when it comes to reaching the highest position in the market. This makes it even harder for a small business organization which has limited experience and resources to compete within the complex online domain.

But thanks to the latest trends created by Google which has eradicated the value of inbound links, content or long run online presence in deciding the ranking of a company online. Now the only factor which is directly related to the ranking of company in SEO industry is its relevance for the searchers. 

Talking about that first, let's understand about few more strategies which can help you beat the big and the tough competition of the industry and make your presence feel among world’s best local SEO.

Specialization in a particular forte

For any small business organization the best way to beat the competition in the market is by specializing in a particular forte which can help in the creation of a special position in the market.

To come up with the search result and increment in your visibility, you must attain a particular expertise in some areas. This will help you to appear in the search engine every time when someone will search for that particular keyword.

Also, it is always beneficial to hold expertise in certain areas rather than a single area. This will help you to handle a bigger competition and also will keep the name of your company upper among many others because of your defined niche. Expertizing in a variety of keywords helps directly in achieving higher visibility.

Engage in a long-tail keyword strategy

Just like niche specialization, long-tail keyword strategy also helps in grabbing better ranking. Under this strategy, you are simply going to be more concerned about the less popular keywords in comparison of more popular keywords. Ranking higher is easier in case of long-tail keywords rather than short keywords. However they might get less traffic to your website, but in the long run, they are more valuable to go for any small business.

Also, optimizing your website through long tail keyword is comparatively easier.

Leverage locality for optimization

Another way to beat the competition for small scale business companies is by focusing local audience. For small companies, local search is the main source of gaining relevance and importance on the search engine.
Even if you have a big business company, it is still suggested that you should never ignore your local audience and should definitely maintain them separately. It has been observed after various surveys that optimization of a company in a local area is directly related to its better ranking on the search engine and getting marked under world’s best local SEO.

With the correct approach and attitude, you can easily overcome the competition in the market.
 
Rankings & Reviews of Top 10 Seo Companies

Understanding Search Engine Spam and its Worth

It is very obvious that as long as there will be a search on the search engine, there will also be various spams. Ever since the starting of the search engine optimization, various tactics have been evolved to artificially inflate the rankings on the search engines which is known as the ‘black hat’ techniques. However, with the passing time Google has become quite active and proficient in catching these malpractices and penalizing them.

According to experts behind the creation of one of the best SEO firm, using any kind of black hat practice is totally a waste because of the following two reasons:

1) Too many efforts involved with less warranty of results:

With the advancement of technology, Google has become a professional in handling any kind of spamming activity. All the search engines have great financial support for this important task. The extreme benefit of Google is that with the track of time, it has enhanced its ability to control and remove the spams in a better way which defeats its competitors. That is the reason why it stands the highest rank among all other search engines. A great deal of time, efforts and resources are spent on all the search engines to handle this area and hence this reason makes Google better than others.

Also, the spam only works for several rare cases and it involves huge effort. Moreover, maximum of the times it involves the great risk of being caught and penalized by the search engine. Hence, the long-term payoff of spamming activities is literally non-existent.

That is why instead of putting all that valuable time and effort into something which is ultimately going to be wasted, why not just investing it into something more valuable and considerable for your company like any of the white hat technique. This will ultimately boost the ranking of your website on the search engine on a more stable and safe base.

2) Engines getting smarter:

The modern day search engines are way more advanced and smart. They have acquired intelligent methodologies to fight the manipulation caused by spamming activities.

Also, the white hat techniques which are totally ethical and according to the search engines guidelines serves various attraction in comparison to the unethical practices and thus attracting the attention of all the spammers.

The latest technologies created by Google such as Google’s Panda update have introduced sophisticated machine learning algorithms to combat the spam and other low-value pages and the search engines continue to modernize and increase the bar for providing results.

Do not misunderstand our advice as a motivation for using the spam tactics, but for all those enterprises who have had used any unethical practice to become the best SEO firm can save their website from getting penalized, banned or flagged. Check out various factors which are being considered by Google to identify the spam. This may help you to correct your mistakes. Lastly, we would like to advise you that using any kind of manipulative technique can never help you and the results they offer can only lead to the imposing of penalties on your website.

Rankings & Reviews of Top 10 Seo Companies

Wednesday, 16 March 2016

Latest Updates Related To Search Marketing

Search Marketing is changing its trends rapidly and the search engine giant, Google is nowhere behind in giving new updates every now and then. According to SEO experts and Memphis SEO Company what you need is to remain updated with what is going on. Here are some of the latest updates by Google in search marketing and some other news from the online world:

PageRank will no more be visible:

Google has unfolded its latest change secretly, PageRank tool is removed from your browser if you were using it. Google was working towards removing PageRank from its toolbar. Although this feature is not completely eradicated as they will be using it internally.

Latest effects of removal of Right-Hand side ads by Google:

  •     CPC (Cost per click) is decreased by 1%
  •     Ads placement on the top of the page is improved by 0.2.
  •     Click through rate is improved by one-tenth of a percent.

Removing right-hand ads is proving out successful as a whole for Google.

Google blogs are moving to a new domain:

Yes, that's right! Google is now moving its official blog to other domain make them visible separately and people can easily identify that they are reading an official Google blog. Google’s Webmaster trends analyst John Mueller has reported that now the blogs will be moved from blogspot.com to googleblog.com. All the redirects and links will work as they were before only the comments of Google+ on the blog have been reset.

Quick look on Google’s latest stats on mobile search strategy:

These stats were reported by Lisa Gevelber of Google:

  •     Google has unveiled that mobile makes up 88% of ‘near me’ searches, among all those mobile searches.
  •     The most popular mobile-centric searches for automobiles is for famous brands of cars like. Tesla, Maserati, and Audi.
  •     If we look in the jewelry section then the mobile searches are mostly for promise rings. These searches reach their peak mostly around holidays or Valentine's Day.

App Indexing is not supported by all:

Latest studies have revealed that about 84% of websites provide their android apps and among them only 30% support app indexing. If we look into IOs apps then the figure is less. Only 19% of them implement app indexing.

This is the feature which websites are lacking and then gradually losing their ranking because deep linking helps Google to crawl the content of their site beyond the web.

Attention gap is widening between brand’s content and people:

It is assumed that the average brand publishes more than 2,000 pieces of content a year. This figure increased in 2015 by 35%.

But it is being seen that this rapid increase is just a waste as stated by Miami SEO Company, as people are not able to consume this much.
With this increase in the no. of contents the average interaction of people has decreased by 17%.

Top Online Marketing News For the Month Of March

As an emerging entrepreneur you should be well updated with the latest affairs related to the online marketing world. You need to be aware of what is the latest trend or strategy to lure more customers? Which company is using what strategy? Why are some of them like Atlanta SEO company are nailing their presence globally?

Here are some of the top marketing news collected from various sources and SEO consultant companies to help you all budding entrepreneurs out there:

Social Selling is the new term to get highest ROI:

Social selling is becoming the latest trend among all the marketers locally and globally. This technique is grabbing the top position because it helps you to know where your customers are. If you are not aware of this then how will you serve your customers. As we are heading towards the digital age content is the source which attracts our targeted audience. It is the quality of the content which plays a major role in bringing more traffic. The below infographic will explain you how social selling is affecting the online market and of course why do you need it.


Advertisers can use their own data to target ads on LinkedIn:

Here is a fantastic news for the advertisers and marketers all over the globe. LinkedIn new account targeting option has opened ways to now allow the advertisers to list around 30,000 companies and LinkedIn will target ads to the employees of those listed firms. This great business centric platform will let advertisers use its data to dig out the accounts they target. Another advantage for the businesses is that they will also be able to upload lists of accounts which they don’t want to target with these ads. This feature of LinkedIn is somewhere similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences, Google’s Customer Match.
 
Facebook unveils their success of touching around 3 million advertisers and adorns it with the launch of ‘Your Business Story’ video tool:

Are you on facebook? Are you using Facebook for marketing your brand? Then for your information, you are accompanied by 3 million more. Facebook has come forward with a new number of reaching around 3 million advertisers. Google is still leading in this count with around 4 million advertisers and more. To celebrate this grand success Facebook has set forth their new feature of ‘your business story ‘ video tool where the business owners can share their photos, work and experience with their friends and tell them about their business journey from the scratch.

Facebook is now allowing all publishers to check newsletter signups through their Instant articles:
If you are a publisher or a business owner then Facebook has something very beneficial for you. Now, Facebook is letting the publishers and marketers to use newsletter signup messages below the instant articles. The launch of this new feature will help the publishers to not only keep all the ad revenue they generate but can sell the readers on subscriptions and newsletters and other products as well as collect data related to their reading habits which will surely help them to get a wonderful user experience.

Coloured filter buttons are Google’s new way:

Image searching will be more interesting with the Google’s coloured buttons and attractive background feature. The image results are displayed with these mesmerising effects enhancing the filter options. Initially their approach was till mobile environment but now they are integrating this wonderful feature with desktop also.

These were some of the sizzling news to give your online marketing knowledge a new dimension. Remain updated this is what online world wants.

Tactics that Should Never be Implemented by Any SEO Firm

If you are new to SEO industry and are really concerned about the unethical practices, then this article is customized only for you. We are mentioning few strategies which are considered as ‘Black Hat techniques’ in the internet marketing and are abandoned by the best SEO services.

If your concerned consultant tells you that they use any of these powerful methods, immediately run away from them. These tactics are penalized by the major search engines like Google and even lead to the permanent banning of your company.

1) Article Spinning

This is the easiest black hat approach that uses software to take a particular article and generate a large number of byproducts of that article. This is done by using black hat SEO software to programmatically find synonyms and replacing them throughout the article. Not only does it create a ton of low-value articles that don’t make any sense when read.

2) You don’t need to do a Website Audit

A website audit checks your website’s condition and further sketches anxieties that would cause it to not rank as per the expectations. You need to be extremely worried about it. Since a professional is simply “guessing” about the problem and providing you random solutions without even properly analyzing it.

3) Google Won’t Catch It
Many large design agencies who clearly don’t have any knowledge about Google’s capabilities think like this. This attitude is bad because it puts companies at risk of being devalued from the search results.

4) Directory Submission

If done in an organized manner there are a few directories which can be very beneficial for new websites to submit into. Where sites get in any problem, they embrace the mentality “more is better” and they enlist websites that do bulk directory submission. Such sites are inescapably low-value spam directories that end up damaging a websites rankings and such damages are almost unavoidable.

5) Guaranteed Rankings

There are SEO companies that guarantee particular rankings to companies. They will promise they can get you ranked for very doubtful search terms that have little to no value to pouring traffic to your website. Also, most of these companies work with short term spam strategies to get you quick rankings and ultimately you are left with a site that was worse off than ever before.

6) It’s All About Getting To #1

Ranking number one or among the Top 10 SEO Firms means very little in reality if the resulting traffic does not accomplish your business goals. Have a goal and measurement approach for each keyword you are trying to rank for. This will support you rank keyword value and approaches needed to deliver the optimum ROI.

7) Economical Articles
 
There are a load of content creation websites that will sell you inexpensive articles. But it is the content on your website that keeps people attracted towards it. It helps you build your brand and defines who you are as a business. Hence, you definitely don’t want your businesses or brand represented by low quality content.
 
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