Wednesday 17 August 2016

A short time ago, when I went through websites discussing SEO I came through an article that was discussing SEO techniques from a different perspective mentioning its methods as Black Hat and White Hat SEO.  I have decided to learn more on what this exactly meant in terms of SEO services Virginia and today, I’m here to share what I’ve learned with all of you.



SEO techniques can be put under two distinct categories such as White Hat SEO and Black Hat SEO. The two differ quite drastically in the methods they are using. So let’s see how.



What is Black Hat SEO?

When talking about Black Hat SEO we must return to the very origins of SEO that started about a few years ago, when even Google become the Number first search engine, surpassing the also popular Yahoo. At that time, the first page position in Google Search Results meant the world for a business. Remember back then social media was far from being as big as it is today.



The elements of Black Hat SEO:

The fight for Google First Page culminated in being very intense very desperate and it ended up with SEO companies turning to quite disputable and often illegal methods to push their websites’ relevance online. What does this means? Let’s see:



    Keyword stuffing
    Link manipulation
    Fake websites to redirect to the target website
    Intentional duplicate content creation
    Creation of websites and pages with malicious stuff (virus, Trojans, bugs, Spybot, etc.)
    Article spinning
    Hidden links
    Content automation aka spamming
    Reporting of competitors



As you can see Black Hat SEO is malicious and it perfectly epitomes all bad business tactics which unfortunately still many tend to use in the world of SEO ( just google it, it will bring up even companies who advertise themselves as Black Hat SEOs).

Black Hat SEO works a bit like Black magic: with mystical tools and creating questionable results. Black hat SEO is often done with the intent to rid customers of their money.

How can using Black SEO result for you?

    Instant banning : Google is very thorough today in finding spying, fake and other websites created with bad intentions
    Lawsuit: if someone else’s content is stolen and used in yours that’s plagiarism that can result in lawsuit
    Your business loses all credibility: this is a natural result of Black Hat SEO.



That’s why I strongly advise anyone wanting to work with SEO companies which offer quick results. Quick result is bad news and it should be avoided at all costs along with Black Hat SEO. Any company who wants to keep you in the dark as to how they want to reach your businesses rankings can be considered shady.

Get in touch with SEO companies with SEO services San Diego who offer clear results and presents you with an easy to understand business plan. That’s White Hat SEO for you and that’ the way to go.

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